Donny L. Email & Phone Number

Portland, Maine Area

Cooperstown, Ny

•Work collaboratively with cross-functional teams to develop, implement and sustain all operating and content components of digital initiatives.•Direct and manage the Museum’s comprehensive digital preservation program and the development of its digital asset management system.•Understand how the Hall of Fame will interact with internal and external audiences and define the role of digital in the organization’s efforts.•Define and direct a comprehensive social media strategy and contribute to the direction of the overall content strategy.•Provide methodological support, coaching and training to staff for all digital initiatives.•Forged and managed a digital content relationship with Major League Baseball.

• Managed Hall of Fame branded online platforms.• Served as project manager for the Hall of Fame’s website relaunch. Traffic increased 20% every year since the relaunch.• Worked collaboratively with departments across the museum to develop and produce web initiatives, including content, templates, online exhibits and more.• Managed all aspects of web-based operations, including vendor relationships, content and social media management.• Served as primary liaison with solution providers.• Created a comprehensive social media strategy for organization that resulted in explosive audience growth.• Served fundraising, retail and education constituents through targeted content.

Norfolk, Virginia Area

• Managed the production and use of on-air promotional announcements designed to promote programming.• Created and managed overall station image for on-air, print, and outside advertising.• Developed events that promoted viewing in conjunction with quarterly media plans.• Monitored Nielsen ratings on a daily basis to measure the effectiveness of promotional efforts and analyze ratings sweeps as released.• Managed the production, trafficking, purchasing and placement of outside media.• Built relationships and partnerships within the community to brand the station at a local level.• Created and facilitated promotions to generate revenue.• Implemented and managed mobile advertising and promotion strategies.

• Live Broadcast Production, Directing, and Commercial Production• Managed hiring, evaluation, promotion and termination of employees, or made related recommendations that are given particular weight.• Managed all production activities and operations for the television stations - including studio and remote site productions and scheduling equipment and personnel.• Managed all commercial production including spots, infomercials, public access and telethons.• Managed operational budget and met departmental revenue goals.• Directed technical production staff in set-up and operation of remote site production activities. • Maintained production standards and quality control.• Provided input and strategies in long- range television production planning.