You have a rich background in the entertainment industry, sparked by early experiences at iconic concerts. After leaving school in 1997, you traveled through the UK, Europe, and Africa, gaining hands-on experience in festivals and live events.In 2004, you began a full-time career in technical production, focusing on theatrical and live touring, where you held various senior management positions. Your geopolitical insight into sub-Saharan Africa shaped much of your work until 2017.After leaving full-time employment in 2015, you joined a collective that specialized in designing and implementing high-impact festivals and experiences across South Africa and sub-Saharan Africa. Following the challenges posed by COVID-19 in 2022, you relocated to the North Coast of KwaZulu-Natal. Your journey reflects a deep commitment to the entertainment sector, enhanced by extensive regional knowledge and a creative approach to event production.