Specialist, Strategy & Analytics
Current- Lead pre and post campaign media insights communication with media agencies, creative agencies, and Fortune 500 companies (i.e., Coca-Cola, McDonald’s, Hilton, American Express, etc.)- Collaborate with software vendors to design and quality assure surveys, analyze data, and visually present campaign impact on upper and lower funnel brand metrics.- Inform creative strategy and media targeting by composing social listening and competitive landscape reports, that denote brands’ share of voice, audience demographics, audience affinities, sentiment, key conversation drivers, follower growth trends, and post-type engagement, using Netbase, Shareablee, and Demographics Pro