I'm responsible for all things brand + marketing related. This includes managing all digital and social platforms, forging succesful marketing partnerships and overseeing retention strategies for the company. 10K Monthly subscribers later... we're just getting started!

- Spearheaded an audience growth strategy that resulted in a 368% monthly increase in newsletter subscriptions and fueled Travel Noire to over 536,000 Instagram followers while increasing monthly website traffic by over 30% - Established and managed major partnerships with iOne Digital, Travel and Leisure, Food and Wine, Business Insider and over 20 major brands- Oversaw a full-scale social + digital brand operation that included influencer management, branded and original content execution, social media advertising, webinar planning and promotion, email marketing and more. - Provided creative direction and original ideas for some of the brand's most successful content, including the Blavity Politics "Sit Down" social series featuring presidential candidates Kamala Harris, Corey Booker and Wayne Messam.

Established an effective social media auditing and reporting process using Sysomos, Facebook Analytics, and MIcrosoft Excel. (Russ Reid Agency)Delivered full-scale social strategies and influencer-based campaigns for Youtube and Samsung. (RQ Agency)Managed social media content and audience development for Mercy Corps, Los Angeles Mission, and The Salvation Army. (Russ Reid Agency)Originated, negotiated and secured an influencer marketing deal between Larry "Bone Collector" Williams and Full Screen inc. that created over $100,000 in revenue in under 9 months.

- Executed full-scale paid and organic social media campaigns on behalf various Nissan automotive models.- Daily community management of major social media properties including Nissan Trucks, Nissan LEAF, and Nissan Motorsports. - Produced social media creative assets for paid and organic campaigns, including .Gifs, videos, and static images. -Provided creative and strategic direction on Air BnB's 2016 inclusion campaign.

-Built and optimized large scale paid social media advertising campaigns on behalf of Activision gaming titles (Call of Duty, Guitar Hero, Destiny etc)- Worked directly with social media channels to maintain and optimize efficiency of each campaign (CTR, CPV etc.)- Provided clients with strategic targeting and budget recommendations based on performance and insights from each campaign.- Produced detailed reporting documents that communicated performance of each campaign.

- Co-founded the company.- Lead the creative process that included developing images, name, logo, and functionality of the app.- Personally produced all digital marketing collateral that included video trailers, landing page, and social media content pieces.- Partnered with major urban digital media outlets (www.worldsatrhiphop.com, www.bossip.com) to execute paid and organic media placement strategies.- Directed paid social media campaigns for Twitter and Facebook, as well as securing influencer participation across all major social media platforms.

-Daily community management of major social media properties for TakePart.com, Waiting For Superman, 3 and a Half Minutes; 10 Bullets and more (Total of over 500,000 followers/likes)-Created engaging and original content (memes, etc.) for various social action campaigns on TakePart.com Track and analyze performance of social media posts and partner link exchanges to optimize use of social media channels-Provided content strategy for film and documentary marketing initiatives including features on TheRoot.com and Huffington Post Black Voices

-Produced branded images, content calendars, engagement responses and web series' on behalf of Honda's #bestyourself digital campaign, featuring Nick Cannon. -Provided strategic and creative direction on social media executions for CA Lottery, Wells Fargo and UCLA Soccer. -Performed in-depth analytic tracking and research on all major social media platforms for various campaigns. (using radian6) -Provided Clients with detailed summary documents concerning performance of social media and digital campaigns -Performed social media audits to gage sentiment, engagement and impressions around various brands such as Sierra Mist, Timberland, and Honda Civic.-Handpicked artists for Honda's "Find Your Fit" digital campaign, featuring Quest Love (The Roots)