Donovan I. Mendoza Email and Phone Number

HUAWEI - LATAM & CARIBBEAN- Creation of Marketing Strategies to boost Awareness, Consideration and Conversion with benchmarks of the market, competition, public and target audiences.- Development of Content Marketing Strategies to improve and strengthen brand reputation and positioning, message resonance and product recall.- Performance monitoring of social ads campaigns through A/B testing, budget distribution, audience segmentation, ads and CTA optimization.- Tracking of KPI's and OKR's to optimize results in the Conversion Funnel through creatives/ads, content, landing pages, forms, activations, contests, etc. - Collaboration with the Content, Design and Traffickers teams for the creation and configuration of social ads, mailing, blogs, landing pages, etc.

• Creation and execution of campaigns to increase visibility, awareness, engagement, branding, lead generation and conversions for the different brands and businesses belonging to the group.• Budget management, strategy and implementation of Social Ads on Facebook, Instagram, WhatsApp Businnes, Twitter, LinkedIn and YouTube.• Coordination, supervision and optimization of social ads for promotion, interaction and activation.• Content creation and SEO optimization for social networks, blogs, mailing and websites.• Reporting and tracking of social media KPI's, social ads, social listening and ROI.• Benchmark analysis, audience segmentation, buyer persona analysis, definition of graphic communication line and development of containment plans.

• Development of digital marketing strategies and communication campaigns.• Pitching and development of brand briefing.• Training of the Social Media team (Community Managers) in the use of social network tools andcommunication concept.• Supervision and optimization of content for social networks, blogs, websites and mailing.

• Pitching and elaboration of brand brief.• Project leader in digital campaigns and traditional marketing (sale, activation and promotion).• Creation and correction of style of content for social networks, blogs, websites and mailing.• Elaborationof reports and analysis of results.

◦ Creation and desing of accounts in social networks.◦ Supervision of content and monitoing to support the communication line.◦ Coordination and training of Social Media team (Community Managers) in the use ofsocial media tools and communication concept.◦ Management of conflicts and incidents with customers in social networks.

◦ Developmet of promotions due to budget and calendar.◦ Management and supervision of POP material.◦ Attention and advisory for real and potential clients.◦ Creation of content for reinforce identity, exposure and positioning brand.◦ Management of conflicts and incidents with customers in social networks.

◦ Promote the business by prospecting and attracting clients.◦ Attention, advice and management of conflicts and operating incidents.◦ Coordination of personnel to carry out sales protocol. ◦ Portfolio management, sales follow-up, account maintenance, quality visits and telemarketing activities.