Donald G. Purdy, M.A. Email & Phone Number

Albany, NY, US

Albany, N.Y., US

I oversee all aspects of the AACSB-accredited School of Business program, including recruiting and retaining students, administration, planning the international residency, alumni and community relations, event coordination, catering, and all marketing initiatives.

Albany, N.Y., US

I taught a senior-level Integrated Marketing Communications course and guided hundreds of students in researching, developing, and implementing marketing plans for such external clients as the CIA, Chevrolet, Citibank, UAlbany’s Department of Athletics and Recreation, the FBI, Honda, Julie Purdy, the National Geospatial Intelligence Agency, Nissan, the.

US

I have evaluated graduate and undergraduate submissions in international marketing case study competitions to promote new models for Cadillac, raise awareness of environmentally friendly and technologically advanced vehicles for Chevrolet, and drive foreign investment in Morocco, among many others.

I was involved in project management, campaign development and execution, strategization, writing and editing, and public relations.

• Consulted with, and prepared topical briefings for, the State Health Commissioner for her numerous worldwide speaking engagements. Also researched and prepared health briefings under tight deadlines for the governor’s.
• Reorganized 290-page State Health Commissioner’s Briefing book and regularly teamed with numerous divisions, bureaus, and programs to ensure that the information was timely and relevant.
• Worked with several bureaus and programs to develop and update content on the New York State Department of Health’s public and commerce Web sites.
• Provided marketing and organizational development consulting.
• Created and managed an e-newsletter; wrote/edited articles for another e-newsletter; and handled various other writing/editing assignments.
• Wrote press releases, speeches, talking points, a monthly departmental report to the governor’s office, and a Commissioner’s Column.

• As Director of Training for Goldstein Auto Group, developed and delivered training to sales consultants and Directors of First Impression, recruited and hired team members, and conducted mystery shops.
• Coached sales consultants and other management team members to effectively communicate benefits of buying new and/or pre-owned vehicles from a “Hassle Free” automobile dealer.
• Provided coaching, through daily team meetings and frequent one-on-one training sessions, to maximize sales consultants’ performance.
• Sold aftersale items, i.e., extended warranties, maintenance plans and chemical protection, and built relationships with various financial institutions to facilitate guest financing.

I conceptualized and implemented marketing campaigns and managed affiliated association programs while overseeing five regional managers, an inside sales manager, and over 200 brokers.

Latham, NY, US

I collaborated with a 20-member management team to market the firm by utilizing speaking engagements, promotional materials, advertising, multiple client newsletters, seminars, articles placed in targeted publications, and special events; forging strategic alliances with complementary professional service providers; helping respond to requests for.

I handled media relations, coordinated special events, oversaw two internal newsletters, disseminated press releases and alerts, and managed a staff of three.I also researched, wrote and edited four customer and employee publications, press releases and a product manual, directed the activities of freelance writers and designers, and worked closely with.

Master Of Arts, Communication

Bachelor Of Arts, Communication Arts

Regents Diploma