As the founder of rad, Don’s passion is and has always been providing top-notch creative to his valued clients. Don feels that the best route to effective advertising and design is to be current, clean, and to always go above and beyond. For these reasons, and after a lengthy career in New York servicing Fortune 500 companies such as Pfizer, Nasdaq, Sanofi-Aventis, and Mack-Cali to name a few, Don returned to Syracuse to open his own shop in 2005.At rad, Don’s role is the all-seeing-eye…he is the alpha and omega of the creative process of the agency. Additionally, Don finds great pleasure in discovering new talent, helping them to foster their potential, and grooming them to become high quality directors in their own right.Specialties: We specialize in: creative problem solving, brand strategy, strategic marketing, social media and relationship marketing.