Lead web analytics for a market-leading oncology pharmaceutical brand. Member of an agile, sprint-based digital team that leads and executes all updates to the HCP website.

Relevate Health Group and Arteric united under one brand: Relevate Health. Clients included 6 of the top 20 global pharmaceutical companies, medical device firms, OTC consumer packaged goods manufacturers, and cancer detection testing providers. Pharma engagements included both corporate and brand-specific projects. Brand-specific disease states included breast, lung, ovarian and prostate cancers, multiple sclerosis, Alzheimer’s disease, bipolar disorder, schizophrenia, psoriasis, multiple myeloma, ulcerative colitis, diabetes, addiction disorders and rare diseases.

Designed and created an online course on digital analytics with primary focus on web analytics that was part of the master's degree curriculum in digital marketing.

As member of Arteric's leadership team, expanded the search, insights and media team from 2 to 11 people. Recruited a 5-person team dedicated to providing SEO services for a single client with its 40+ pharmaceutical brands and over 75 websites. More than doubled the search, insights and media team's revenue contribution in 2020, helping to position Arteric for its acquisition and merger with Relevate Health Group in 2021.

Teach MBA Program courses in Product Innovation, Marketing of High Technology Products, B2B Marketing, CRM/Database Marketing. Attendance in Product Innovation and Technology Marketing courses has more than doubled since first sessions in 2012-2013.

NetElixir, a search marketing agency, has specialized in the ecommerce and online retail space for its entire 10+ year history. I lead the web analytics practice which has grown over 200%, act as the "chief research officer" for NetElixir University's thought leadership efforts and spearhead a new hire training program that converts fresh undergrads into junior search marketers in 4 months. I help clients improve their ecommerce business performance by combining NetElixir's LXR technology platform for automated PPC campaign management, SEO services and advanced analytics. For one client, a completely revamped PPC campaign grew ROAS from 10 to 19 within 90 days. I also led enterprise account engagements that resulted in growing the firm's entire revenue by more than 10%.

Directed global online (SEM, Email, Social, SEO), CRM/database and PR lead generation campaigns for B@B firm that buys and then resells divested manufacturing plant assets. Total B2B online lead generation grew 147% despite 16% decline in traffic.Integration of analytics and Adwords along with best practices drove 404% increase in SEM-driven leads on less than 25% spend increase. Reduced cost per lead (CPA) by over 75%. To stem losses of organic traffic due to flaws in web site's architecture, developed a PR SEO campaign that reduced decline by 14%. Increased leads from email marketing 42% despite 3% drop in subscriber base.

Led team running the ecommerce channel for this midsize multi-channel retailer that grew business 98% on 21% increase in net unique visitors over 4 yr economic recession period. Directed all ecommerce / digital marketing efforts, PPC SEM, SEO, affiliate program, email marketing strategy, social media/user generated content, database marketing, web analytics, web site content, online merchandising and site functionality development.Select AccomplishmentsDelivered compound annual growth >20% on 3% spend increase with 25% less headcount. Devised and executed new programs that contributed 77% of profit growth.SEM - Grew SEM's revenue contribution by a factor of 15. SEO - Created SEO strategy that grabbed #1 organic position for industry's top search term away from competitor 6x larger, growing organic traffic over 50%. Subsequently increased that traffic another 33% with site-side SEO.Email Marketing - grew contribution over 300% to >20% of sales. Segmentation strategy produced YOY growth above 50% on volume reduction >10%. Social Media - Built Facebook audience to #2 position in industry, exceeding industry leader's engagement levels.Industry Recognition * Utrecht was the only art supplies ecommerce site chosen to be in Internet Retailer's 2009 Hot 100 Best Retail Web Sites, a list "recognizing innovation in online retailing". * Utrecht was rated #1 of 11 reviewed art supplies ecommerce sites by TopTenReviews in 2010. * Usability and merchandising of site was rated on a par with the E-Tailing Group's Top 100 e-tailers and above the art supplies industry leader which was 6X larger.

Management consultancy focused on strategic and tactical marketing services. Acted as VP of Marketing & Business Development for startup provider of offshore investment research services in engagement lasting over 3 years. - Created firm's branding and go-to-market strategies for financial services space: sell-side research, asset management, hedge funds. - Led sales & marketing efforts that grew revenue 90% with integrated campaign of PR, telemarketing, and search engine marketing that generated an ROI of 1350%. - Devised account-specific sales strategies to close multiple 6-figure deals with prominent Wall St firms.Enterprise Software Engagements * Filled product marketing void for CEO of $6MM business intelligence enterprise software firm. Developed new positioning strategy and messaging framework.* Filled product marketing void for $40MM Life Sciences enterprise software firm (now part of CSC). Defined global messaging for document management application's new release and defined and created standard product marketing communications tool kit to be used for all new product launches. * Led successful marketing launch for provider of strategy-specific hedge fund management software applications.* For $270MM life sciences/healthcare IT consultancy (now part of CSC) guided product marketing strategy for commercialization of in-house software platforms. * For open source enterprise software startup, created launch messaging for PR campaign and website that led to firm’s “A” round of financing. Completed competitive analysis of chief competitor using social media as intelligence gathering tool. * Filled product marketing void for CMO of $50MM banking and payment systems software firm. Increased attendance 10% at client conference, optimized partner marketing tactics, created direct mail campaign for new market segment, mid-sized banks.

After establishing some core marketing capabilities as a consultant, CEO brought me on board full-time to develop its partner/channel marketing capability. I also managed a small inside sales/telemarketing team. * Developed the partner program strategy and deliverables supporting icarz's unique go-to-market approach for its primary market of small businesses in the automotive aftermarket industry. Acquired and launched program with two key partners before icarz was acquired by WHI.* Created and tested niche marketing program to support penetration strategy for new vertical of independently owned hardware stores that generated 28% response rate & 18% close rate despite an incomplete product.

Taught undergraduate courses:- Management- Business & Technology- Marketing- Algebra

Executive position in consulting practices: Process Excellence and CRM.* Led team that developed a business case to justify a $15MM demand planning system integration project for a $2B client. Quickly built rapport with key client executives to develop insights that led to $40MM in estimated annual savings, exceeding client's objective of a 12-month payback.

Led marketing turnaround of this 2nd tier PC provider. Revitalized brand with new branding strategy, repositioned product lines, new B2B campaigns, improved marketing effectiveness and disciplined process to planning and execution. Reversed 3 year decline in sales, grew demand 19% to $342MM while holding marketing budget flat.

Initiated $17MM data communications company's transition from an engineering-driven to market-driven culture. Formalized planning, led product marketing dept, managed key relationships.Negotiated and closed $6MM deal with Compaq that kept Ariel solvent.Generated 30% growth with new market-based pricing strategy for core product lines. Implemented formal stage-gate planning process that saved $1MM in R&D.Mentored junior engineer's career transition to product management. In 9 months, he assumed full product management responsibility for company's newest product line.

Consistent bottom-line contributor in metrics-driven, matrix environment during tenfold growth period ($800MM to $8B). Led successful ecommerce, channel expansion and new product initiatives. Helped Dell achieve top-5 share position during its laptop market re-entry.Marketed to all strategic account B2B segments: corporate, federal, state and local, education, healthcare and VARs as well as to the consumer retail channel.

Managed 2 product lines for this sister company to Panasonic that contributed $50MM of the company's $250MM annual sales.