Don Roy Email & Phone Number

The life of a scholar is a three-dimensional commitment to teaching, research, and service. My love of marketing and desire to be the best scholar that I can keep me motivated to engage actively in all three areas. Teaching:The courses I teach include Marketing Strategy (MBA), Sports Marketing, Promotion, and Product Management (undergraduate). Two areas of emphasis in my teaching are experiential learning and online education. Sports Marketing and Promotion courses are designated as experiential learning (EXL) courses. These classes emphasize active learning projects that give students opportunities to develop skills sought by employers. I take great pride in teaching as evidenced by my teaching evaluations consistently being in the top 20 percent of the more than 140 members of the Jones College of Business faculty. My love of teaching, genuine concern for students’ success, and willingness to innovate in the classroom are keys to teaching effectiveness.Research:My scholarly research interests are focused on the following topics, resulting in publication of 20 journal articles and over 40 conference papers:- Sports Sponsorship- Sports Marketing- Cause Marketing- Marketing EducationI have complemented my scholarly writing with blogging on contemporary marketing issues at two blogs that I maintain (Marketing DR blog since 2007 and Sports Biz U blog since 2014). Service:Among the professional and institutional service contributions I am most proud of are:- Fellow, Marketing Management Association- Past Editor, Marketing Management Journal- Review Board member, Sport Marketing Quarterly- Chair, Management and Marketing Department Mission, Identity, and Branding Committee- Revised mission and launched IGNITE, a professional development program for studentsMy approach to being a scholar is based on an idea expressed by Zig Ziglar who said "You can have everything in life you want if you help enough other people get what they want."

Listed skills include Marketing, Social Media, Blogging, Marketing Research, and 29 others.