Don Rua Email & Phone Number

Gainesville, Florida, Us

Marketing Director for VC-backed SaaS B2B software company in the martech for digital publishers space, with clients such as NBC Universal, WRAL of Capital Broadcasting, and Hearst media.- Oversee day to day and planning for all digital channels, including email, web, search, social, and digital advertising. Leverage omnichannel and buyers stage knowledge to drive value from each campaign.- Drive Inbound, SaaS and Flywheel marketing concepts through KPI's, lead funnel optimization, shared terminology, CRM and workflow management, and accurate analytics tracking.- Manage Content Strategy, copywriting, blog production, social media presence, and all aspects of SEO to drive organic growth, thought leadership, and brand recognition.- Build and oversee digital ad campaigns, keyword list build, copy writing, targeting, to drive conversions with the optimal ROI.- Manage email newsletters to paying customers, 1000's of fremium users, and prospective clients.- Oversee and direct Marketing Operations and ADR team functions. Build prospect lists, prospecting cadences, email sequences and phone scripts. Oversee CRM utilitzation, direct Marketing Ops staff in the production of over 100 new reports, dashboards, with KPI and ROI analysis to drive business decisions.

Digital Marketing Pro providing All-Channels marketing expertise, strategy, and execution. A focus on driving revenue growth and measurable marketing goals leveraging a mix of Content Strategy, SEO, Social Media, Digital Ads, Email, and Video. Very hands-on, combining strategy, objectives, and blocking & tackling to personally drive results.Services include:-Digital marketing strategy built to support sales/revenue growth. - SEO services. Help companies improve search results. Keyword analysis, backlink review, business listings, reviews, and local search. Track web page indexing in Google.- Ad campaign management across Google search and display, Facebook/Instagram, Linkedin, Retargeting.- Content strategy and creation: blog writing, social media management, PR, infographics.- Video production. Welcome/introductions, product promotion, explainer videos.- Email marketing management, write emails/templates for sales, support, partners, and customer touches.- Website creation, web copy, navigation, user experience review- Experienced with SaaS business models/metrics, SMB, and businesses with $1M- $50M revenue.

Naples, Fl, Us

Create/execute the digital marketing road map across all channels. Marketing iPad and desktop Point of Sales systems for restaurant and hospitality industry, as well as online ordering and payment processing solutions.- Manage email campaigns, marketing automation, drips, list segmentation, Partner Newsletter- Set and implement content strategy including blogs, social posts, downloads, and email- Manage online advertising strategy, budget and agency performance. FB, Google, Retargeting, Leadform Ads, AdRoll- Track and improve organic search ranking (150% increased organic traffic, 250% total traffic) using SEMrush, Screaming Frog, Wordtracker, SpyFu.- Direct marketing videos creating, script writing, video editing, for under $1000 budget. Examples below. Three videos ranked #1 for their key phrase at the time of publishing.- Creation of marketing slicks, sell sheets, product comparison tables- Write press releases, case studies, blog posts, email drips and announcements- Measure KPI's, ROI, and prepare the marketing budget.- Manage graphic designers, ad specialists, videographers, writers, and editors.

Tampa, Florida, Us

Responsible for creating a multi-channel marketing automation function in Adobe Campaign.• Created and launched multiple campaigns for product offers, new member welcome/nurture, seminar and event marketing, and member surveys. • Hands-on HTML/CSS coding, built campaign workflows, and directed agency partners.• Responsible for reporting, analysis, A/B testing, and optimization.• Assist in the transformation to Agile Marketing. Innovation initiative task force member.

St. Petersburg, Florida, Us

Responsible for digital marketing products/services delivered to 6700 financial advisor offices across North America. Managed ten direct reports, delivered training to 100+ marketers.•Responsible for the creation and support for 8000 social media profiles•Served as digital consultant for SMB network. Developed webinars, blog posts, and workshops on digital media, social media strategy, PPC, SEO, and web marketing. •Oversee management of 3000 SMB websites, including creation, compliance approvals, and 10,000 site changes per year. Migrated 1000 websites to Sitecore CMS.•12 straight months of 95%+ client satisfaction scores across team of 14 direct reports.•Provided keyword research, rank tracking, backlink analysis, and technical audits using Screaming Frog, Wordtracker, Majestic SEO, Advanced Web Ranking, and Google.

St. Petersburg, Florida, Us

Responsible for coordinating the firm’s Marketing-Technology road map and strategy.• Oversaw prioritization process for martech purchases; established Marketing-IT joint planning process. Crafted the Digital Marketing 5-year strategy for CMO.• Directed mobile strategy for 2600 endpoints, digital magazine app, and conference apps.• Analysis, POC testing, and selection of best-fit social listening, video CMS, mobile app, SEO, content marketing, and marketing automation platforms. Eloqua, Kaltura, Sysomos-Heartbeat, Adobe DPS, Sitecore, Hearsay Social, Yext, Hootsuite.• Delivered competitive analysis for corporate social presence, 112-page report, and usability/competitive analysis for raymondjames.com, 56-page report. • Chaired inaugural RJ Innovation Campaign, created/led all workshops, hack-a-thon, and use of ideation platform.

St. Petersburg, Florida, Us

Responsible for all Raymond James web properties, across intranet, 23 corporate/brand Web sites, and 2600+ individual financial advisor websites.- Managed three teams of web developers, product managers, designers, support personnel, and admin staff. Provide expertise and judgment for any and all web/digital issues.- Oversight of rebranding/design of corporate web properties. New site earned 5 Stars in J.D. Power annual client service awards.- Primary responsibility for two major intranet launches on Vignette, then SharePoint. Communication planning, testing, feature selection, launch planning.- Pioneered social media at the firm, co-created social media policy, guide, needs assessment, on demand tools and live training for advisors in the field.- Responsible for web program budgets, staff training, and roadmaps.

St. Petersburg, Florida, Us

Responsible for developing and managing a product suite of websites and e-marketing programs for a network of 5000 financial advisors.- Developed pricing, feature set, wireframes, user journey, multi-tiered support subscriptions to build a web marketing offering for advisor network. Managed financials and sales forecasts.- Worked with developer to architect, test, and launch an innovative industry-leading CMS system tailored for the independent advisor.- Built the business case to convince broker dealer to underwrite portions of the web offering, and tested pricing on packages and a la carte items to achieve objectives.- Websites went from single page, one design, for 900 advisors, to 35 pages sites across 12 designs; built idiot-proof proprietary CMS and reporting console, tripled market share, and grew revenues by 400% in two years.- Developed add on services such as branded domain name sales, local search services, online calculators.

New York, N.Y., Us

As part of my duties as product manager and web marketing strategist for a Fortune 1000 financial services company, I've been an active member of the SIFMA Internet Marketing Roundtable. The group allows key web / marketing managers to share best practices, questions, policy concerns, and industry or regulatory challenges among our peer group.

Ultimate accountability for growth of business from conception stage through product management and development, product launch, acquisition of initial customers, and market penetration.- Presented fund-raising pitch to numerous angel and professional venture capital investors, raising three rounds of institutional funding. Presented funding pitch to 500-1000 investors at several venture conferences.- Prior to recruiting a Fortune 500 Marketing VP, I created the website, collateral, press strategy, funding deck, product comps, marketing analysis and positioning.- Led and motivated a highly talented team of technology and business leaders to achieve objectives. I delivered steady advances in Team, Technology, and Process, chaired our Board of Directors, and handled PR.- Responsible for growth of VAR channel, negotiating with marketing/agency resellers such as AllState Legal, Inbox Marketing, and Red Door Interactive.- Designed (Adobe Flash, Photoshop) 100’s of branded email templates for customers and prospects including Time, Dow Corning, SAS, and many SMB in the legal and real estate markets.- Served on Board of Directors