Experience + Hands-On + Growth Focus. A data-driven T-shaped marketer for all-channels Inbound Marketing.- Marketer of the Year at Fortune 500, startup of the year as CEO of a B2B marketing business, and 2 decades of digital marketing leadership. Hands-on execution across all channels/mediums, including video, email, blog, ads, and social media. Managed the development and digital consulting of 6000 SMB websites and 8000 social profiles.- B2B SaaS Marketing Director at three-peat Inc 5000 Fastest Private Company and two GrowFL Top Company to Watch selections.- As a lead for content strategy and copywriting, I've set strategy for blog and social media; producing daily and weekly SEO-strong content, email templates, and campaigns, video scripts, ad copy.- Video: Produced dozens of videos for multiple clients/employers, earning top spots in YouTube keyword searches. How-to, Promotional, Conference display video, Executive profiles, and educational.- SEO skills: Website SEO audit, competitor gap analysis, backlinks, search visibility, keyword development, site schema, page, and site optimization. Certified with 15 yrs. of experience.- Email: Built and sent over 40 email newsletters, campaigns or promotions. Built workflow for automated/triggered emails. Modify templates, customize email opt-out pages, audience segmentation, and targeting.- As a Sr Product Manager, I directed three teams responsible for 8,000 SMB websites, 20 corporate websites, and a corporate intranet serving 16,000 users. All facets of product development, launch, marketing, and reporting. Certified Product Manager.- Leadership: Managed marketing agency creatives, web developers, writers, freelancers, and digital specialists. Presentations from boardrooms to 1000-seat conference stages, workshops, and classroom presentations on topics such as Design Thinking, Web Marketing, Email Marketing, Mobile, SEO, and Digital Trends.- As a Marketing Technology Strategist, developed a 5-year digital marketing outlook covering enterprise 2.0, marketing automation, SEO/SEM, video, social, and web. At Fortune 500 RJF I co-founded the social media task force, served on the mobile steering committee, and co-chaired the company's Innovation Team.- Certifications in Drift Conversational Marketing, Google Analytics, SEO, Hubspot Inbound Marketing, Content Marketing, and Product Management.
Listed skills include Email Marketing, Digital Marketing, Product Management, Marketing Strategy, and 46 others.