Don Rua

Don Rua Email and Phone Number

B2B SaaS Marketing Director at Admiral: The Visitor Relationship Management Company @ Admiral: The Visitor Relationship Management Company
Don Rua's Location
Greater Tampa Bay Area, United States, United States
Don Rua's Contact Details
About Don Rua

Experience + Hands-On + Growth Focus. A data-driven T-shaped marketer for all-channels Inbound Marketing.- Marketer of the Year at Fortune 500, startup of the year as CEO of a B2B marketing business, and 2 decades of digital marketing leadership. Hands-on execution across all channels/mediums, including video, email, blog, ads, and social media. Managed the development and digital consulting of 6000 SMB websites and 8000 social profiles.- B2B SaaS Marketing Director at three-peat Inc 5000 Fastest Private Company and two GrowFL Top Company to Watch selections.- As a lead for content strategy and copywriting, I've set strategy for blog and social media; producing daily and weekly SEO-strong content, email templates, and campaigns, video scripts, ad copy.- Video: Produced dozens of videos for multiple clients/employers, earning top spots in YouTube keyword searches. How-to, Promotional, Conference display video, Executive profiles, and educational.- SEO skills: Website SEO audit, competitor gap analysis, backlinks, search visibility, keyword development, site schema, page, and site optimization. Certified with 15 yrs. of experience.- Email: Built and sent over 40 email newsletters, campaigns or promotions. Built workflow for automated/triggered emails. Modify templates, customize email opt-out pages, audience segmentation, and targeting.- As a Sr Product Manager, I directed three teams responsible for 8,000 SMB websites, 20 corporate websites, and a corporate intranet serving 16,000 users. All facets of product development, launch, marketing, and reporting. Certified Product Manager.- Leadership: Managed marketing agency creatives, web developers, writers, freelancers, and digital specialists. Presentations from boardrooms to 1000-seat conference stages, workshops, and classroom presentations on topics such as Design Thinking, Web Marketing, Email Marketing, Mobile, SEO, and Digital Trends.- As a Marketing Technology Strategist, developed a 5-year digital marketing outlook covering enterprise 2.0, marketing automation, SEO/SEM, video, social, and web. At Fortune 500 RJF I co-founded the social media task force, served on the mobile steering committee, and co-chaired the company's Innovation Team.- Certifications in Drift Conversational Marketing, Google Analytics, SEO, Hubspot Inbound Marketing, Content Marketing, and Product Management.

Don Rua's Current Company Details
Admiral: The Visitor Relationship Management Company

Admiral: The Visitor Relationship Management Company

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B2B SaaS Marketing Director at Admiral: The Visitor Relationship Management Company
Don Rua Work Experience Details
  • Admiral: The Visitor Relationship Management Company
    Marketing Director
    Admiral: The Visitor Relationship Management Company Mar 2019 - Present
    Gainesville, Florida, Us
    Marketing Director for VC-backed SaaS B2B software company in the martech for digital publishers space, with clients such as NBC Universal, WRAL of Capital Broadcasting, and Hearst media.- Oversee day to day and planning for all digital channels, including email, web, search, social, and digital advertising. Leverage omnichannel and buyers stage knowledge to drive value from each campaign.- Drive Inbound, SaaS and Flywheel marketing concepts through KPI's, lead funnel optimization, shared terminology, CRM and workflow management, and accurate analytics tracking.- Manage Content Strategy, copywriting, blog production, social media presence, and all aspects of SEO to drive organic growth, thought leadership, and brand recognition.- Build and oversee digital ad campaigns, keyword list build, copy writing, targeting, to drive conversions with the optimal ROI.- Manage email newsletters to paying customers, 1000's of fremium users, and prospective clients.- Oversee and direct Marketing Operations and ADR team functions. Build prospect lists, prospecting cadences, email sequences and phone scripts. Oversee CRM utilitzation, direct Marketing Ops staff in the production of over 100 new reports, dashboards, with KPI and ROI analysis to drive business decisions.
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  • Rua Digital Group
    Owner, Senior Experienced Inbound Marketing Pro
    Rua Digital Group Jan 2018 - Present
    Digital Marketing Pro providing All-Channels marketing expertise, strategy, and execution. A focus on driving revenue growth and measurable marketing goals leveraging a mix of Content Strategy, SEO, Social Media, Digital Ads, Email, and Video. Very hands-on, combining strategy, objectives, and blocking & tackling to personally drive results.Services include:-Digital marketing strategy built to support sales/revenue growth. - SEO services. Help companies improve search results. Keyword analysis, backlink review, business listings, reviews, and local search. Track web page indexing in Google.- Ad campaign management across Google search and display, Facebook/Instagram, Linkedin, Retargeting.- Content strategy and creation: blog writing, social media management, PR, infographics.- Video production. Welcome/introductions, product promotion, explainer videos.- Email marketing management, write emails/templates for sales, support, partners, and customer touches.- Website creation, web copy, navigation, user experience review- Experienced with SaaS business models/metrics, SMB, and businesses with $1M- $50M revenue.
  • Benseron Hospitality
    Digital Marketing Director
    Benseron Hospitality Aug 2017 - Mar 2019
    Naples, Fl, Us
    Create/execute the digital marketing road map across all channels. Marketing iPad and desktop Point of Sales systems for restaurant and hospitality industry, as well as online ordering and payment processing solutions.- Manage email campaigns, marketing automation, drips, list segmentation, Partner Newsletter- Set and implement content strategy including blogs, social posts, downloads, and email- Manage online advertising strategy, budget and agency performance. FB, Google, Retargeting, Leadform Ads, AdRoll- Track and improve organic search ranking (150% increased organic traffic, 250% total traffic) using SEMrush, Screaming Frog, Wordtracker, SpyFu.- Direct marketing videos creating, script writing, video editing, for under $1000 budget. Examples below. Three videos ranked #1 for their key phrase at the time of publishing.- Creation of marketing slicks, sell sheets, product comparison tables- Write press releases, case studies, blog posts, email drips and announcements- Measure KPI's, ROI, and prepare the marketing budget.- Manage graphic designers, ad specialists, videographers, writers, and editors.
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  • Grow Financial Federal Credit Union
    Digital Marketing Strategist
    Grow Financial Federal Credit Union Feb 2017 - Jun 2017
    Tampa, Florida, Us
    Responsible for creating a multi-channel marketing automation function in Adobe Campaign.• Created and launched multiple campaigns for product offers, new member welcome/nurture, seminar and event marketing, and member surveys. • Hands-on HTML/CSS coding, built campaign workflows, and directed agency partners.• Responsible for reporting, analysis, A/B testing, and optimization.• Assist in the transformation to Agile Marketing. Innovation initiative task force member.
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  • Raymond James Financial, Inc.
    Manager, Advisor Digital Marketing
    Raymond James Financial, Inc. May 2015 - Jan 2017
    St. Petersburg, Florida, Us
    Responsible for digital marketing products/services delivered to 6700 financial advisor offices across North America. Managed ten direct reports, delivered training to 100+ marketers.•Responsible for the creation and support for 8000 social media profiles•Served as digital consultant for SMB network. Developed webinars, blog posts, and workshops on digital media, social media strategy, PPC, SEO, and web marketing. •Oversee management of 3000 SMB websites, including creation, compliance approvals, and 10,000 site changes per year. Migrated 1000 websites to Sitecore CMS.•12 straight months of 95%+ client satisfaction scores across team of 14 direct reports.•Provided keyword research, rank tracking, backlink analysis, and technical audits using Screaming Frog, Wordtracker, Majestic SEO, Advanced Web Ranking, and Google.
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  • Raymond James Financial, Inc.
    Marketing Technology Strategist
    Raymond James Financial, Inc. Sep 2011 - May 2015
    St. Petersburg, Florida, Us
    Responsible for coordinating the firm’s Marketing-Technology road map and strategy.• Oversaw prioritization process for martech purchases; established Marketing-IT joint planning process. Crafted the Digital Marketing 5-year strategy for CMO.• Directed mobile strategy for 2600 endpoints, digital magazine app, and conference apps.• Analysis, POC testing, and selection of best-fit social listening, video CMS, mobile app, SEO, content marketing, and marketing automation platforms. Eloqua, Kaltura, Sysomos-Heartbeat, Adobe DPS, Sitecore, Hearsay Social, Yext, Hootsuite.• Delivered competitive analysis for corporate social presence, 112-page report, and usability/competitive analysis for raymondjames.com, 56-page report. • Chaired inaugural RJ Innovation Campaign, created/led all workshops, hack-a-thon, and use of ideation platform.
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  • Raymond James Financial, Inc.
    Sr. Product Manager
    Raymond James Financial, Inc. Jun 2006 - Sep 2011
    St. Petersburg, Florida, Us
    Responsible for all Raymond James web properties, across intranet, 23 corporate/brand Web sites, and 2600+ individual financial advisor websites.- Managed three teams of web developers, product managers, designers, support personnel, and admin staff. Provide expertise and judgment for any and all web/digital issues.- Oversight of rebranding/design of corporate web properties. New site earned 5 Stars in J.D. Power annual client service awards.- Primary responsibility for two major intranet launches on Vignette, then SharePoint. Communication planning, testing, feature selection, launch planning.- Pioneered social media at the firm, co-created social media policy, guide, needs assessment, on demand tools and live training for advisors in the field.- Responsible for web program budgets, staff training, and roadmaps.
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  • Raymond James Financial, Inc.
    Product Manager
    Raymond James Financial, Inc. Oct 2004 - Jun 2006
    St. Petersburg, Florida, Us
    Responsible for developing and managing a product suite of websites and e-marketing programs for a network of 5000 financial advisors.- Developed pricing, feature set, wireframes, user journey, multi-tiered support subscriptions to build a web marketing offering for advisor network. Managed financials and sales forecasts.- Worked with developer to architect, test, and launch an innovative industry-leading CMS system tailored for the independent advisor.- Built the business case to convince broker dealer to underwrite portions of the web offering, and tested pricing on packages and a la carte items to achieve objectives.- Websites went from single page, one design, for 900 advisors, to 35 pages sites across 12 designs; built idiot-proof proprietary CMS and reporting console, tripled market share, and grew revenues by 400% in two years.- Developed add on services such as branded domain name sales, local search services, online calculators.
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  • Securities Industry And Financial Markets Association (Sifma)
    Internet Marketing Roundtable Member
    Securities Industry And Financial Markets Association (Sifma) 2005 - Sep 2011
    New York, N.Y., Us
    As part of my duties as product manager and web marketing strategist for a Fortune 1000 financial services company, I've been an active member of the SIFMA Internet Marketing Roundtable. The group allows key web / marketing managers to share best practices, questions, policy concerns, and industry or regulatory challenges among our peer group.
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  • Fullseven Technologies
    Ceo, Co-Founder, And Business Development
    Fullseven Technologies Jul 1999 - Oct 2003
    Ultimate accountability for growth of business from conception stage through product management and development, product launch, acquisition of initial customers, and market penetration.- Presented fund-raising pitch to numerous angel and professional venture capital investors, raising three rounds of institutional funding. Presented funding pitch to 500-1000 investors at several venture conferences.- Prior to recruiting a Fortune 500 Marketing VP, I created the website, collateral, press strategy, funding deck, product comps, marketing analysis and positioning.- Led and motivated a highly talented team of technology and business leaders to achieve objectives. I delivered steady advances in Team, Technology, and Process, chaired our Board of Directors, and handled PR.- Responsible for growth of VAR channel, negotiating with marketing/agency resellers such as AllState Legal, Inbox Marketing, and Red Door Interactive.- Designed (Adobe Flash, Photoshop) 100’s of branded email templates for customers and prospects including Time, Dow Corning, SAS, and many SMB in the legal and real estate markets.- Served on Board of Directors
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Don Rua Skills

Email Marketing Digital Marketing Product Management Marketing Strategy Strategy Seo Marketing Competitive Analysis Crm Leadership Entrepreneurship Start Ups Social Media Marketing Management Social Media Web Strategy Public Speaking Product Marketing Online Marketing Mobile Marketing Enterprise Software Multi Channel Marketing Venture Capital Public Relations Social Media Strategy Leadership And Mentoring Intranet Strategy Market Analysis Enterprise Content Management Marketing Management Strategic Planning Change Management Mobile Strategy Digital Strategy Analysis Photoshop Market Research Web Analytics Startup Marketing Film Production Mentoring Intrapreneurship Project Planning Mobile Applications Ppc Web Marketing Innovation Management Marketing Technology Search Advertising Product Launch

Don Rua Education Details

  • University Of South Florida
    University Of South Florida
    Psychology (Minor In Eng Lit)

Frequently Asked Questions about Don Rua

What company does Don Rua work for?

Don Rua works for Admiral: The Visitor Relationship Management Company

What is Don Rua's role at the current company?

Don Rua's current role is B2B SaaS Marketing Director at Admiral: The Visitor Relationship Management Company.

What is Don Rua's email address?

Don Rua's email address is do****@****mes.com

What is Don Rua's direct phone number?

Don Rua's direct phone number is +181391*****

What schools did Don Rua attend?

Don Rua attended University Of South Florida.

What are some of Don Rua's interests?

Don Rua has interest in Indie Filmmaking, Writing, Venture Start Ups, Web Technologies, Speaking, Product Management.

What skills is Don Rua known for?

Don Rua has skills like Email Marketing, Digital Marketing, Product Management, Marketing Strategy, Strategy, Seo, Marketing, Competitive Analysis, Crm, Leadership, Entrepreneurship, Start Ups.

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