Creative Director, Copywriter
Current▪ Drive a collaborative process for crafting customer-centered brand strategies that provides clients with roadmaps for brand story, visual and verbal identity, and brand expression.▪ Lead interactive sessions to generate deliverables for initiatives such as product naming, mission statements, empathy mapping, and value proposition development.▪ Guide teams through a design-strategy focused creative process from developing project briefs to providing creative direction for brand… Show more ▪ Drive a collaborative process for crafting customer-centered brand strategies that provides clients with roadmaps for brand story, visual and verbal identity, and brand expression.▪ Lead interactive sessions to generate deliverables for initiatives such as product naming, mission statements, empathy mapping, and value proposition development.▪ Guide teams through a design-strategy focused creative process from developing project briefs to providing creative direction for brand identity design, campaigns, and event creative.▪ Collaborate cross-functionally with client groups throughout the organization, serving as the central point of contact and resource for brand strategy and implementation.▪ Partner with C-suite and senior leaders on pitch deck narrative and design, from Series A to IPO.Clients include Bionano Genomics, MyOme, UC San Diego Human Milk Institute and MOMI CORE, selectION Therapeutics, MDx Health, HemoCue, Novome Bio, Curebase, Applied Proteomics, Drawbridge Health, DiscernDx, American Cancer Society Cancer Action Network Show less
