▪ Drive a collaborative process for crafting customer-centered brand strategies that provides clients with roadmaps for brand story, visual and verbal identity, and brand expression.▪ Lead interactive sessions to generate deliverables for initiatives such as product naming, mission statements, empathy mapping, and value proposition development.▪ Guide teams through a design-strategy focused creative process from developing project briefs to providing creative direction for brand… Show more ▪ Drive a collaborative process for crafting customer-centered brand strategies that provides clients with roadmaps for brand story, visual and verbal identity, and brand expression.▪ Lead interactive sessions to generate deliverables for initiatives such as product naming, mission statements, empathy mapping, and value proposition development.▪ Guide teams through a design-strategy focused creative process from developing project briefs to providing creative direction for brand identity design, campaigns, and event creative.▪ Collaborate cross-functionally with client groups throughout the organization, serving as the central point of contact and resource for brand strategy and implementation.▪ Partner with C-suite and senior leaders on pitch deck narrative and design, from Series A to IPO.Clients include Bionano Genomics, MyOme, UC San Diego Human Milk Institute and MOMI CORE, selectION Therapeutics, MDx Health, HemoCue, Novome Bio, Curebase, Applied Proteomics, Drawbridge Health, DiscernDx, American Cancer Society Cancer Action Network Show less

▪ Rebrand Native by utilizing a human-centered design approach by collaborating with leadership, UX research and product design teams to craft the company’s brand story and brand expression strategy.▪ Lead the brand visual and verbal identity design projects by developing the project brief and guiding design teams in developing the brand on time and on budget.▪ Work cross-functionally with sales, marketing, product design teams to validate and align all company copy and messaging with… Show more ▪ Rebrand Native by utilizing a human-centered design approach by collaborating with leadership, UX research and product design teams to craft the company’s brand story and brand expression strategy.▪ Lead the brand visual and verbal identity design projects by developing the project brief and guiding design teams in developing the brand on time and on budget.▪ Work cross-functionally with sales, marketing, product design teams to validate and align all company copy and messaging with the Native brand story and customer feedback. Show less

▪ Led the creative development and execution for multi-channel retail marketing campaigns for Sony's Digital Imaging and Premium Home Entertainment divisions. ▪ Collaborated closely with agency management on developing and delivering creative pitches and new business presentations.▪ Developed campaign concepts and oversaw creative content production for clients across media including TV and digital video, social media, print advertising, and stadium, in-store and event… Show more ▪ Led the creative development and execution for multi-channel retail marketing campaigns for Sony's Digital Imaging and Premium Home Entertainment divisions. ▪ Collaborated closely with agency management on developing and delivering creative pitches and new business presentations.▪ Developed campaign concepts and oversaw creative content production for clients across media including TV and digital video, social media, print advertising, and stadium, in-store and event creative.▪ Hired and mentored creative teams across multiple offices.Clients included Sony, HP, Subway, Pella, Nikon, Amtrak, Wise Snacks Show less

Clients included AT&T, HouseMaster, Household Financial