Don Talend work email
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Don Talend personal email
don@dontalend.comPortfolio: https://www.clippings.me/dontalendThe kinds of work I can do:• An award-winning former trade press editor who has had 600-plus feature articles published in 50-plus publications, I can write editorial content that authenticates brand value for readers.• Write customer testimonial stories that validate product/solution benefits.• Build libraries of digital content optimized for search with SEO best practices, e.g., blog post topic clusters, for startups to Fortune 1000 brands (past examples: Lowe’s and NCR).• Pitch bylined articles and press releases yielding positive brand stories, e.g., 150-plus placements that facilitated $2 million-plus sales for one technology client.• Craft product use cases for brands in diverse industries, from supply chain/logistics to healthcare to mining, that demonstrate solutions to users' familiar problems.• Support content publishing and distribution through content management systems (CMS), social media accounts and email management systems.Notable accomplishments:• Placed more than 150 bylined trade articles with a total reach of 4 million-plus readers, facilitating a $2 million+ equipment sales revenue boost for a geospatial positioning technology company.• Placed three bylined articles and a press release-generated article in the trade media that reached a combined 322,000 readers and social media followers for a controls manufacturing company.• Managed social media accounts for the same company, collectively boosting the engagement rate per impression by 124 percent, 317.6 percent on LinkedIn, year over year.• Created thought leadership content, customer testimonials and product use cases that helped an edge computing/tracking technology company increase campaign responses by 22 percent vs. a 6 percent annual goal and achieve a 70 percent-plus global public relations share of voice vs. a 55 percent annual goal.• Created blog and social content that helped a leading insurance consultant dramatically increase its organic new website visitors, subscribers and social media-referred visitors YOY.Specialties:• Writing• Long-form editorial content• Customer success stories• Brand storytelling• Blogging• Web content management• Media relations: Bylined article and press release pitching• Media placements• Earned media• Public relations• Brand awareness• Demand generation• Thought leadership• White papers• Product use cases• Social media• Newsletters• Magazines• Content creation• Research• Editing• Content Management System (CMS)• WordPress• HubSpot
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Consulting EditorPipeline PublishingChicago, Il, Us -
Content And Public Relations ConsultingDon Talend Communications, Write Results 2005 - PresentUsaI created long-form content for NCR's blog, The Primer, which generates demand for its enterprise technology solutions at the ‘top of the sales funnel’ in the retail market.Also, I created educational long-form content as a contributor to H.B. Fuller/TEC's marketing operation, positioning TEC as a thought leader among flooring and tile contractors.I wrote and pitched 40% of “application stories” featuring new solutions from Topcon Positioning Systems in geospatial, construction, and civil engineering trade publications in a media relations campaign. I traveled for on-location customer profiles, conducting interviews and shooting photos and video. I placed 150+ feature articles for a combined reach of 4 million+ readers that supported an incremental total revenue increase of about $2.3M in equipment sales.A contributor to Forester Media, I interviewed hundreds of subject matter experts and wrote 100+ 3,000-word technical articles on water conservation, land stewardship, energy production, and refuse/recycling management. With a total reach of 2 million+ readers, the articles generated an incremental ad revenue increase of $500,000+.I used my Internet research skills to write web content and 500-word+ blog posts for Centegra Health's medical specialties.I used my interviewing expertise to discuss the impacts of healthcare reform with executives at Healthcare Financial Management Association member organizations for member profiles that earned praise from HFMA.I collaborated with engineers at Ametek NCC on illustrated step-by-step instruction manuals for programmable foodservice timers for retail chains. I wrote the copy, managed a freelance illustrator, and designed the manuals with Microsoft Publisher. Ametek NCC lauded my work on the manuals.SPECIALTIES: Writing, storytelling, blogging, web content, B2B marketing, media relations, interviewing subject matter experts, brand awareness, publication development, trade publications
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Brand Awareness And Demand GenerationCaptive Resources, Llc Jan 2023 - Aug 2024Itasca, Illinois, United StatesCaptive Resources’ group captive model empowers best-in-class companies to seize control of their insurance programs, make their companies safer, and lower their total cost of risk. We do this through the creation, development, and oversight of member-owned group captive insurance companies. Learn more about group captive insurance at captiveresources.com. Insurance, reimagined. In my current role, I'm producing content and generating awareness of Captive Resources' industry-leading group captive insurance consulting services. I contribute to a demand-pull marketing digital strategy to make decision makers such as owners/CEOs and CFOs aware of the benefits of group captive insurance, which can empower companies to better control their risk and insurance costs. Our content team publishes educational content through several channels, including our blog, social media (LinkedIn, Facebook, Twitter/X) and email. I earned the HubSpot Marketing Software certification and publish social media posts via the HubSpot platform. Also, I use HubSpot's marketing automation technology for email campaigns promoting content asset downloads and a cross-sell program. I publish the blog posts and web pages using WordPress.These digital marketing programs have given Captive Resources a digital presence commensurate with its market leadership.Besides working on these core projects, I conceived, edit and publish a LinkedIn newsletter that compiles recently published content. The newsletter, titled Captive Resources Insights, gained immediate subscriber traction after its first edition was published in 2023.Also, I am auditing the content on Captive Resources' web pages and built an Excel-based system to track updates of key data quantifying Captive Resources' market leadership and authority. Finally, I created a Ceros animated recruiting brochure to promote Captive Resources as an annually recognized top workplace in the insurance industry, the Chicago area and the nation. -
Demand Generation And Brand AwarenessRobertshaw 2020 - 2023Greater Chicago Area• Copy for print, digital, product marketing, promotional, e-commerce, technical and strategic brand content• Social media calendar management | content creation and curation | LinkedIn, Facebook and Twitter• Contributor, email promotion campaigns, collateral development, catalogs and e-commerce content• Customer testimonials• Earned media: press releases and bylined articles -
Content Creation And Project ManagementZebra Technologies 2017 - 2020Greater Chicago Area• "Go-to" long-form thought-leadership content producer for internal agency serving global content strategy teams generating demand in retail, transportation & logistics, manufacturing and healthcare industries.• By developing centerpiece campaign assets promoted via multiple platforms, primarily email, I supported content strategists' sales lead nurture plans. • I contributed to primary research strategy and tactics identifying industry-focused major trends impacting future industry business conditions. The data served as the basis of centerpiece assets that generated awareness of Zebra as a thought leader among prospects, setting the stage for sales lead nurturing. • Collaborated with internal subject matter experts to determine messaging tactics and strategy.• Wrote promotional copy used on outbound email and inbound web platforms that presented centerpiece marketing campaign assets, engaged prospects and elicited conversion responses.• A dynamic creative environment subject to rapid changes in market conditions and sales opportunities required flexibility and I delivered quality content that helped our global marketing teams to meet their engagement objectives.• By incorporating strategic messaging into content where opportunities existed, I made the Zebra brand voice resonate in the marketplace and increased brand awareness and meaning. -
Marketing Program ManagementStericycle Communication Solutions 2013 - 2015Northbrook, IlI built consensus with marcom and sales on email drip campaign messaging, aligning call center services benefits with customer pain points. I wrote email copy and developed or revised 40+ services overviews, case studies, and white papers used as downloadable assets. I tweaked the email copy for repeat sends. The inside sales team used the leads to triple revenue in 2014 vs. 2013.Also, I managed a blog targeting healthcare and non-healthcare audiences. I developed a quarterly blog calendar. Using Google AdWords, I selected keywords and published two posts per week with WordPress. Combined with my web page copy, the blogs drove a 17-fold web traffic increase in 2014 vs. 2013, per Google Analytics.I also provided ongoing customer communication for this acquisitions-driven company. I developed messaging for acquisition announcement letters and welcome packets and oversaw mailings to newly acquired customers. The integration team found me to be a dependable partner.In addition, I represented marketing on Code Red conference calls when a call center experienced a service disruption, and when severe weather threatened to cause longer-than-normal hold times. I coordinated copy reviews among a crisis team and sent proactive communications via Act-On. My work was instrumental in acquired customer retention.I also wrote and emailed communications to acquired customers, informing them of scheduled technology integrations, billing procedural changes, and on-call schedule reporting changes—and providing step-by-step guidance. My internal customers in client services, operations and billing came to rely on me as key partner.SPECIALTIES: content marketing, writing, blogging, web content management, B2B marketing, storytelling, content development, inbound marketing, brand awareness, copy editing, email marketing, social media, editing, Google AdWords, copywriting, digital journalism -
Editorial ManagementNational Association Of Boards Of Pharmacy 2005 - 2006Mt. Prospect, IlUpon starting at NABP, I took over day-to-day editorial management of the NABP Newsletter, which had won several U.S. Department of HHS Health Information Resource Center awards. New to the pharmacy regulation field, I was responsible for the overall content of the publication and also had a considerable writing load. Part of my responsibility was to plan the content of each issue. I led a monthly planning meeting attended by all department heads, offering my own story ideas on emerging public health issues and soliciting ideas from the department heads. Articles included widespread disaster policies and NABP’s position on prescription vending machines. Together, we ensured that article conclusions aligned with NABP’s positions on issues.For the first issue I worked on, the team discussed the impacts the recent Hurricane Katrina had on the pharmacy profession and prescription drug access on the Gulf Coast in the storm’s aftermath. I got leads to state pharmacy board executives in Mississippi and Louisiana, interviewed them at length, and wrote the story, which appeared on the cover. Findings: • The profession should consider a national electronic emergency prescription drug plan.• Model regulations might include longer-lasting prescription supplies than current plans do.• State authorities should have a list of local contacts with the means to communicate.• State board of pharmacy leaders should compile location and contact info for emergency shelters if there is time.• State pharmacy boards should be able to convert into relief coordinators when a disaster strikes.NABP received consistently positive feedback from members on the usefulness of articles such as this and the newsletter overall during my tenure.SPECIALTIES: newsletters, writing, interviewing subject matter experts, publications, journalism, copy editing -
Editorial ManagementProactive Worldwide, Inc. 2003 - 2004Schaumburg, IlAs operations manager, I was responsible for tracking competitive intelligence report quality according to client surveys—and for mechanical writing quality control. This was a challenge because many analysts were working in the United States under HB1 visas and English was their second language. I assertively edited the reports with detailed notes and the analysts steadily learned from the notes and reduced the number of mechanical errors in their reports. I also launched a writing training program for analysts on Friday mornings. The workshops were developed with interactive exercises. One in particular, the Writing Olympics, had analysts pair up with partners and scores were kept for various writing and proofreading events. The analysts’ reviews included their report survey and training results. My editing and training substantially impacted report quality, which exceeded 2004 objectives.SPECIALTIES: copy editing, training, business writing -
Editorial ManagementHanley-Wood Business Media 1996 - 2003I was part of a new staff at Concrete Journal, a technical journal for concrete production quality control managers. It was a distant second in its space and its narrow focus made it difficult for the ad sales team to sell advertising space for anything other than mix design products and services. The staff knew it could successfully refocus the content toward management at all levels of a concrete production operation. I had the idea of renaming it The Concrete Producer.I led the magazine’s day-to-day editorial operations. It quickly doubled its ad revenue and took over the No. 1 market share position. I was promoted twice in two years and wrote a technology column that won an American Society of Business Publication Editors best column award.I was also given responsibility over a new industry product information magazine and a show daily newspaper for the World of Concrete trade show. I added special product focus sections to Concrete & Masonry Construction Products. I and a deputy editor covered breaking news onsite for each show daily issue at World of Concrete. Concrete & Masonry Construction Products exceeded its first-year revenue goal and won an ASBPE award and the show daily increased year-over-year ad revenue.Additionally, I co-developed a first annual Most Innovative Products contest at World of Concrete to convert exhibitors into magazine advertisers. The contest promoted exhibitors’ products in Hanley-Wood magazines before, during, and after the show. I solicited entries, coordinated online and onsite balloting, had signage and ballot boxes set up onsite, tallied votes, and showcased winners in post-show issues. The contest generated $110,000 in incremental magazine advertising revenue and 27 new advertisers.SPECIALTIES: publications, writing, content management, journalism, brand awareness, feature articles, copy editing, editorial, publishing, trade shows
Don Talend Skills
Don Talend Education Details
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Marketing -
Journalism
Frequently Asked Questions about Don Talend
What company does Don Talend work for?
Don Talend works for Pipeline Publishing
What is Don Talend's role at the current company?
Don Talend's current role is Consulting Editor.
What is Don Talend's email address?
Don Talend's email address is do****@****haw.com
What schools did Don Talend attend?
Don Talend attended Northern Illinois University, University Of Wisconsin Oshkosh.
What skills is Don Talend known for?
Don Talend has skills like Content Marketing, Content Management, Storytelling, Voice Of The Customer, Lead Generation, B2b Marketing, Content Strategy, Interviewing Subject Matter Experts, Thought Leadership, Customer Insight, Establishing Strategic Partnerships, Writing.
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