• Captured high-resolution photos and 4K video footage of live events for the New York Knicks and New York Rangers, ensuring content met brand standards and objectives.• Produced engaging content for commercials, promotional videos, and social media platforms, contributing to increased fan engagement and brand visibility.• Collaborated with creative teams to develop innovative content strategies, resulting in a 25% increase in viewer engagement across digital platforms.• Managed video and photo assets, organizing and archiving content for future use and ensuring efficient retrieval for marketing campaigns and media requests.

•Developed and executed comprehensive social media strategy and content ideation for Rucker Park Streetball, driving a 37% increase in qualified traffic and brand awareness across Facebook, Instagram, Twitter, TikTok, LinkedIn, and YouTube.•Demonstrated exceptional leadership skills by effectively managing a team of Social Media Associates, fostering their career development and optimizing the production and scheduling of daily high-volume content for increased engagement, clicks, and conversions.•Successfully collaborated with external talent to create and optimize engaging short-form video content, maximizing distribution and reach across key platforms including Facebook, Instagram, YouTube, and TikTok.•Engaged actively with the Rucker Park StreetBall community on social media platforms, establishing a robust brand presence and fostering meaningful conversations to cultivate a loyal and engaged online following.•Utilized advanced analytics tools and data-driven insights to track KPIs across social media channels, providing regular reports to the marketing and content team for evidence-based decision-making, optimization, and exponential growth of Backstage's social footprint.

•Produced visually captivating videos and photography optimized for social media platforms, employing advanced techniques in framing, composition, and lighting to create stunning visuals that resulted in a 30% increase in engagement, 25% higher click-through rates, and 20% more inquiries from viewers.•Utilized drone photography and videography services to capture breathtaking aerial footage, skillfully framing shots and leveraging natural lighting to create captivating content. This drove a 40% increase in social media reach, 35% higher engagement, and 50% more shares from online audiences.•Developed and executed creative virtual tours, utilizing strategic framing, composition, and lighting to create immersive experiences on social media platforms, resulting in a 50% increase in viewer retention and a 25% growth in brand awareness.•Employed expert photo editing techniques to enhance images, ensuring optimal framing, composition, and lighting, resulting in a 30% increase in image quality and a 20% higher engagement rate on social media platforms.•Collaborated with influencers and brands to create visually appealing content, utilizing framing, composition, and lighting to effectively convey their messaging, leading to a 40% increase in social media followers and a 15% growth in customer conversions.

•Enhanced product presentation and promotional material displays, collaborating with retail representatives to boost sales and revenue.•Utilized persuasive selling tactics to educate clients on current promotions, recommend accessories, and increase revenue through complementary purchases.•Implemented proactive management strategies and enhanced sales training, resulting in sales growth, increased profits, and improved customer satisfaction.•Addressed customer challenges by offering relevant products and services, maintaining a calm demeanor and professionally managing issues in high-stress situations.•Developed and delivered engaging sales presentations and seminars to effectively convey product benefits, showcasing features and competitive advantages to drive sales.