Don Barrett

Don Barrett Email and Phone Number

Founder and Strategic Advisor @ GooseMedia.io
Arkansas, United States
Don Barrett's Location
Pulaski County, Arkansas, United States, United States
About Don Barrett

Passion for driving growth, operational excellence, developing world class products, growing revenue and profit. I strive to build teams that people want to join by establishing a corporate culture that delivers a diverse, fun, and rewarding work environment. Experience developing and commercializing technology solutions with DSP, SSP, DMP, CMP and related AdTech platforms and media buying technologies. I've been involved in building successful start-ups and served as a C-Suite executive in public and private companies while serving as an advisor to companies like Yahoo. Building trusted and valued relationships internally, with boards, investors ,mentors , and partners has been critical professionally and personally.Understanding evolving industry trends, consumer privacy regulations and collaboratively developing new products, growth strategies, establishing roadmaps with clear goals and accountabilities has driven results, competitive advantage, industry recognition and most importantly delivered solutions that solve client needs and objectives.Managing company assets and investments, budgeting and forecasting, reducing costs and improving efficiency have all contributed to long-term success, driven growth and provided resources during turbulent times.Execution is the key to any venture, acquisition, plan or strategy. It can make or break a company. I bring execution expertise as well as M&A evaluation and integration experience that stimulates rapid growth and preparation for market shifts and opportunities.

Don Barrett's Current Company Details
GooseMedia.io

Goosemedia.Io

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Founder and Strategic Advisor
Arkansas, United States
Don Barrett Work Experience Details
  • Goosemedia.Io
    Founder And Strategic Advisor
    Goosemedia.Io
    Arkansas, United States
  • Datadojo Cdp
    Chief Executive Officer
    Datadojo Cdp Jun 2023 - Present
  • Goosemedia
    Founder & Ceo
    Goosemedia Apr 2022 - Present
    I founded GooseMedia with the mission of creating a very granular form of contextual advertising for programmatic media buying. Our proprietary solution reduces the amount of programmatic ad budget wasted serving ads to pages that are not highly relevant to a clients branding or performance goals.
  • Inuvo Corporation
    Chief Operating Officer
    Inuvo Corporation Sep 2012 - Dec 2021
    Little Rock, Ar, Us
    As COO of Inuvo I was responsible the strategy and execution of aligning and increasing companies resources towards the development of products and solutions to increase company revenue and margins. I oversaw the strategy and P&L responsibilities executing the migration from low revenue products to new solutions that would significantly increase company revenue and reduce overhead. I also led the successful integration of key M&A transactions that diversified the companies product portfolio, increased company revenue and developed cross functional solutions that positively impacted the revenue growth of the Advertising Technology and Publishing divisions of the company.
  • Inuvo Corporation
    Svp Strategy And Corp Dev
    Inuvo Corporation Feb 2010 - Aug 2012
    Little Rock, Ar, Us
  • Acxiom
    Director, Digital Data Product Innovation
    Acxiom 2003 - 2009
    Conway, Arkansas, Us
    Successfully pioneered the development and commercialization of Acxiom's consumer audience targeting and modeling solutions for use in digital marketing and advertising. Enabling fortune 100 companies to leverage highly granular consumer demographic, psychographic and customer prospect models previously used in offline advertising to move into the online advertising ecosystem.
  • Response Concepts & Analyses, Inc
    Founder/President
    Response Concepts & Analyses, Inc 1989 - 2001
  • Min
    Partner, Product Development Leader
    Min "Marketing Information Network" 1995 - 1999

Don Barrett Education Details

  • University Of Arkansas ­- Sam M. Walton College Of Business
    University Of Arkansas ­- Sam M. Walton College Of Business

Frequently Asked Questions about Don Barrett

What company does Don Barrett work for?

Don Barrett works for Goosemedia.io

What is Don Barrett's role at the current company?

Don Barrett's current role is Founder and Strategic Advisor.

What schools did Don Barrett attend?

Don Barrett attended University Of Arkansas ­- Sam M. Walton College Of Business.

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