Donvae Hooker Email & Phone Number

Hilton, South Africa

The Andermatt brand has always been close to my heart. Having led the brand transition from local subsidiary company, Madumbi Sustainable Agriculture, to Andermatt Madumbi in 2021, I have proudly continued to build and promote the brand across multiple platforms and events, whilst overseeing regional communication for Andermatt Mozambique and Andermatt Kenya. I look forward to the new challenge, where the focus will be on developing innovative Group marketing campaigns… Show more The Andermatt brand has always been close to my heart. Having led the brand transition from local subsidiary company, Madumbi Sustainable Agriculture, to Andermatt Madumbi in 2021, I have proudly continued to build and promote the brand across multiple platforms and events, whilst overseeing regional communication for Andermatt Mozambique and Andermatt Kenya. I look forward to the new challenge, where the focus will be on developing innovative Group marketing campaigns, enhancing social media presence and strengthening internal and external communications. Show less

South Africa

ScommeX is a unique consultancy that explores and embraces a company’s Commercial operation. Founded in 2016 by Ryan Hooker, ScommeX works within corporations offering Sales and Marketing expertise, with the view to drive and execute Commercial change. Ryan with more than + 25 years of commercial management experience, spearheads key areas such as Commercial Strategy, Route-To-Market, Advanced Pricing, Portfolio line up, Advanced Key Accounting and Customer Engagement - Pan Africa. In… Show more ScommeX is a unique consultancy that explores and embraces a company’s Commercial operation. Founded in 2016 by Ryan Hooker, ScommeX works within corporations offering Sales and Marketing expertise, with the view to drive and execute Commercial change. Ryan with more than + 25 years of commercial management experience, spearheads key areas such as Commercial Strategy, Route-To-Market, Advanced Pricing, Portfolio line up, Advanced Key Accounting and Customer Engagement - Pan Africa. In parallel, he supports People Development and Sales Capability transfer through embedding himself as a valued business partner.In 2024, Donvae joined ScommeX. With a BSc Agric (Horticulture) degree and over 25 years marketing and communication expertise, Donvae has added impact in the Gardening Retail, Agricultural and most recently, in the Biological Industry. Today, ScommeX consists of two passionate professionals, a husband-and-wife team, in different industries, with varied strengths, views and expertise Show less

Rivonia, Johannesburg

Dandylion Green Business Solutions makes going GREEN easy!Dandylion offers living gifts as an alternative to traditional corporate gifts. Our innovative, eco-friendly approach is turning heads nationwide. Going GREEN is no longer a trend, but rather a reality and way of life/business. Future-focused organisations are actively ‘greening up’ procedures and policies. Dandylion offers a simple solution to projecting this commitment.For more info please visit… Show more Dandylion Green Business Solutions makes going GREEN easy!Dandylion offers living gifts as an alternative to traditional corporate gifts. Our innovative, eco-friendly approach is turning heads nationwide. Going GREEN is no longer a trend, but rather a reality and way of life/business. Future-focused organisations are actively ‘greening up’ procedures and policies. Dandylion offers a simple solution to projecting this commitment.For more info please visit www.dandylion.co.za Show less

DH Communications is a marketing, strategy and implementation business, supporting small to medium sized businesses.Working actively in the consumer goods and retail environment since 1999, I have a thorough understanding of the challenges and realities required to ensure products are successful through the full retail cycle ie. Market Due Diligence New Product Development Product positioning, branding & packaging concepts Product Launch Product… Show more DH Communications is a marketing, strategy and implementation business, supporting small to medium sized businesses.Working actively in the consumer goods and retail environment since 1999, I have a thorough understanding of the challenges and realities required to ensure products are successful through the full retail cycle ie. Market Due Diligence New Product Development Product positioning, branding & packaging concepts Product Launch Product Support (ATL & BTL) Communication – internally, externally & media Product Re-positioning Management of Product CycleWith key experience in the FMCG, Gardening and Outdoor industries, I have a comprehensive understanding of the various national retail channels particularly key retail, independant retail, hardware and gardening. Show less

Hilton, Kzn, South Africa

Andermatt Madumbi aims to change the way food is grown. We champion sustainable farming practices through the use of bio-rational crop and pest control solutions that work with nature, and are essential to global food security.As Communication Lead my key role is to share the Andermatt Madumbi story, shifting mind-sets to inspire change. Although the message is simple - the agricultural industry requires detailed technical research and scientific data to support each claim. Balancing… Show more Andermatt Madumbi aims to change the way food is grown. We champion sustainable farming practices through the use of bio-rational crop and pest control solutions that work with nature, and are essential to global food security.As Communication Lead my key role is to share the Andermatt Madumbi story, shifting mind-sets to inspire change. Although the message is simple - the agricultural industry requires detailed technical research and scientific data to support each claim. Balancing technical content with easy-to-understand terminology and practical on-the-farm application information is critical.Key to the communications role is educating, informing and nurturing new minds on sustainability. The hope is to empower, energize and invigorate a new way of thinking that spills over into all aspects of life, for the good of our people and our planet. Show less

Key Responsibility: Build Westfalia Brand at Consumer levelDevelop & implement marketing strategy for local & export marketsKey Account Manager for local Retailers (Spar, Checkers, PnP, Makro)Core Functions:Develop & lead brand strategyEstablish brand identity in store Manage & implement all ATL & BTL activitiesLaunch Guacamole (frozen & chilled) to local marketManage regional Sales and Merchandisers & drive… Show more Key Responsibility: Build Westfalia Brand at Consumer levelDevelop & implement marketing strategy for local & export marketsKey Account Manager for local Retailers (Spar, Checkers, PnP, Makro)Core Functions:Develop & lead brand strategyEstablish brand identity in store Manage & implement all ATL & BTL activitiesLaunch Guacamole (frozen & chilled) to local marketManage regional Sales and Merchandisers & drive sales Objective: Grow Avocado Oil awareness and usage within category. Directly impact sales to ensure profitability and lay foundations for future range extensions. Show less

Key Responsibility: Create & Launch new range, Ed's Garden Health ie:Establish new brand identityDevelop unique packaging concept & range - Source & ImplementLead pricing architecture across categorySupport listings & ensure product facings at key retailers Core Functions:Develop & lead brand strategyPromote brand, products and rangeManage & implement all ATL & BTL activitiesSource & support sales teamsFacilitate… Show more Key Responsibility: Create & Launch new range, Ed's Garden Health ie:Establish new brand identityDevelop unique packaging concept & range - Source & ImplementLead pricing architecture across categorySupport listings & ensure product facings at key retailers Core Functions:Develop & lead brand strategyPromote brand, products and rangeManage & implement all ATL & BTL activitiesSource & support sales teamsFacilitate in-store activities & promotions Show less

Key Responsibilities: Lead portfolio strategy across categoriesExecution with Marketing Team & BudgetBrand Category CommunicationAchieve top line turnover & actively manage product P&L Key Activities during 2005 - 2006Implement new logo & brand philosophyCreate & communicate new brand philosophy ATL & BTLProject Manage cost savings - source new agency, repro houses & packaging suppliers. Manage transitionLead strategy and… Show more Key Responsibilities: Lead portfolio strategy across categoriesExecution with Marketing Team & BudgetBrand Category CommunicationAchieve top line turnover & actively manage product P&L Key Activities during 2005 - 2006Implement new logo & brand philosophyCreate & communicate new brand philosophy ATL & BTLProject Manage cost savings - source new agency, repro houses & packaging suppliers. Manage transitionLead strategy and implementation on ATL & BTL activitiesSales support at independent stores, hardware & chainstoresResults: Range grew from R 97 000 000 - R 108 000 000 in 1 yearMargins increased on average between 7 - 15% Show less

RetailKey Brand Responsibilities: Starke Ayres, Kombat & KompelLead strategy on product portfolio's by category Drive Distribution within retail channelManage revenue through strategic pricing by product by channelDesign & implement category promotions seasonallyOther Responsibilities:Source & launch new products within the rangesCo-ordinate trade & consumer shows

B.Sc. Agric (Horticulture)

Education record