Don Varela

Don Varela Email and Phone Number

Assistant Vice President, IT Service Desk and Customer Experience @ Navy Federal Credit Union
Pensacola, FL, US
Don Varela's Location
Pensacola, Florida, United States, United States
Don Varela's Contact Details

Don Varela personal email

n/a
About Don Varela

An experienced leader with extensive knowledge and experience in marketing and social media. Don has been involved in branding, communications, and community management strategies for a large financial institution.A marketing professional with extensive experience in digital marketing, social media, community management, corporate communications, and brand management. Spearheaded the development, implementation, and management of corporate social media operations for a $1B+ financial services company. As a speaker, a blogger, and a digital marketing practitioner, my thoughts and opinions on digital marketing, technology, and strategy are highly regarded by fellow professionals from my peers from global brands as well as business partners from leading social media networking companies.Have led campaigns that have yielded high returns for the company. The success of these campaigns have earned the recognition from publications like Forbes and The Financial Brand.The success of the implementation of the social media strategy and policy has ranked the company's social media operations #7 in the U.S. and #12 in the world among banks and credit unions.

Don Varela's Current Company Details
Navy Federal Credit Union

Navy Federal Credit Union

View
Assistant Vice President, IT Service Desk and Customer Experience
Pensacola, FL, US
Website:
navyfederal.org
Employees:
23742
Don Varela Work Experience Details
  • Navy Federal Credit Union
    Assistant Vice President, It Service Desk And Customer Experience
    Navy Federal Credit Union
    Pensacola, Fl, Us
  • Navy Federal Credit Union
    Assistant Vice President, It Service Desk & Customer Experience
    Navy Federal Credit Union Oct 2024 - Present
    Oversees the organization's IT service management and incident management product lines, leading teams that managing 24/7 IT support operations, workforce management, training, knowledge management, quality assurance, analytics, automation, and project support.Thought leader in the IT service management industry.
  • Navy Federal Credit Union
    Senior Manager, It Service Desk/Help Desk (Service Owner)
    Navy Federal Credit Union Jul 2000 - Oct 2024
    Enabling business units to deliver superb customer service to our members.
  • Navy Federal Credit Union
    Manager, Fraud Analytics And Countermeasures
    Navy Federal Credit Union Mar 2023 - Nov 2023
  • Hdi
    Advisory Board Member
    Hdi Oct 2024 - Present
    HDI is the leading events and services organization empowering the technical support and service management industry and its people. We started the IT service and support industry more than 35 years ago and are the standard for performance improvement at both the organizational and professional levels.
  • Pensacola Mess Hall
    Board Member
    Pensacola Mess Hall Mar 2024 - Present
    Pensacola, Florida, United States
    Our MissionTo inspire curiosity, experimentation, and creative problem solving through exploration of math, engineering, science, and stuff.Our VisionThe Pensacola MESS Hall aspires to attract and create a community of critical and creative thinkers of all ages who are inspired by and understand the basic principles of science.
  • Leadership Imho
    Blogger, Speaker, Consultant & Coach
    Leadership Imho Jun 2019 - Present
    Pensacola, Florida Area
  • Appen
    Independent Consultant (Social Media)
    Appen May 2015 - Jun 2019
    Independent consultant under contract with Appen.
  • Navy Federal Credit Union
    Service Manager, Service Desk (Detailed)
    Navy Federal Credit Union Mar 2019 - Apr 2019
    AI, Customer Experience, Field Ops Services
  • Navy Federal Credit Union
    Assistant Manager, Contact Center Operations (Leadership Rotation)
    Navy Federal Credit Union Jun 2018 - Feb 2019
    Pensacola, Florida Area
    To provide exceptional member service, while showcasing our comprehensive knowledge of Navy Federal Credit Union, to resolve our members' concerns and meet their needs.
  • Navy Federal Credit Union
    Lead Strategist For Social Media Marketing
    Navy Federal Credit Union Jun 2011 - Jun 2014
    Washington D.C. Metro Area
    Designed and developed the social media infrastructure and strategy of the world’s largest credit union—both its marketing operations, and its digital community and engagement operations.The social media operations of the credit union is well respected in the industry. Last year, the team was ranked #7 in the US and #12 in the world among banks and credit unions. We were also ranked as having the most positive sentiment on social media among financial institutions with assets more than $1B. Our Facebook page is also ranked as one of the 15 Best Facebook pages among banks and credit union in the world.Don led marketing campaigns that have well-documented success in ROI. In one campaign, the credit union gained over 60K new member and over $200M in new money. Campaigns led by Don were recognized and mentioned by Forbes.com, TheFinancialBrand.com, and Facebook. Don has introduced new technologies to the credit union’s marketing mix. Now, the credit union utilizes sophisticated targeting and distribution of custom messaging to custom market segments. Among others, mobile banking app downloads have increased by 3X during a custom market segment campaign.Partnered with the team’s head of social media, they both were able to create a formidable team within the marketing department. With the right mix of design, leadership, and community.
  • Navy Federal Credit Union
    Corporate Communications Professional
    Navy Federal Credit Union Nov 2010 - Jun 2011
    - Social Media Communications Coordinator- Digital/Social Community Manager- Corporate Spokesperson- Brand Designer
  • Navy Federal Credit Union
    Senior Multimedia Designer / Instructional Designer
    Navy Federal Credit Union Feb 2006 - Nov 2010
    executive presentations, Flash development, e-learning development, web design, graphic design,
  • Socialmedia.Org
    Board Member
    Socialmedia.Org Nov 2010 - May 2014
    SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations.
  • Whoa Social
    Chief Strategy Officer
    Whoa Social Oct 2012 - Dec 2013
    I provide strategic insights on marketing and social media to small to medium-sized businesses.
  • Apple
    Specialist
    Apple May 2012 - Dec 2012
    Provide and suggest a complete Apple-solution for consumers.
  • Mediarmy
    Co-Founder And Lead Marketing & Social Solutions Consultant
    Mediarmy Feb 2010 - Dec 2012
    Washington D.C. Metro Area
    Provide marketing, social media, and web-presence solutions for small businesses and start-ups.
  • Navy Federal Credit Union
    Field Training & Test Specialist
    Navy Federal Credit Union Feb 2004 - Feb 2005
    Responsible for setting up, preparing, and opening new branch offices around the world. Conducts staff and management training in the field and through online conferences. Software testing, software implementation, preparing & opening new branch offices, management training, technical support
  • Navy Federal Credit Union
    Mortgage Default
    Navy Federal Credit Union Feb 2002 - Feb 2004
    loss mitigation, default accounts management, training
  • Navy Federal Credit Union
    Member Services
    Navy Federal Credit Union Jul 2000 - Feb 2002
    Vienna, Va
  • Union Bank
    Marketing Associate
    Union Bank Dec 1999 - Apr 2000
    Manila, Philippines
    corporate investments, branding
  • Radio Mindanao Network, Inc.
    Marketing Management Trainee & Dj Intern (93.9 Kcfm)
    Radio Mindanao Network, Inc. Jun 1999 - Dec 1999

Don Varela Skills

Social Media Marketing Digital Marketing Social Media Management Facebook Leadership Marketing Strategy Marketing Marketing Communications Strategy Web Design Project Management Email Marketing Advertising Strategic Planning User Experience Online Marketing Graphic Design Online Advertising Customer Service Strategic Communications Digital Strategy Social Networking Web Analytics Digital Media Team Leadership Seo Corporate Branding Social Media Development Integrated Marketing Multimedia Social Media Relations Youtube B2b Marketing Web 2.0 Social Business E Commerce Content Management Branding And Identity Social Crm Social Media Measurement Multimedia Project Management Customer Experience Copywriting Adobe Creative Suite Product Management Itil V3 Foundations Certified

Don Varela Education Details

Frequently Asked Questions about Don Varela

What company does Don Varela work for?

Don Varela works for Navy Federal Credit Union

What is Don Varela's role at the current company?

Don Varela's current role is Assistant Vice President, IT Service Desk and Customer Experience.

What is Don Varela's email address?

Don Varela's email address is do****@****ela.com

What is Don Varela's direct phone number?

Don Varela's direct phone number is +170346*****

What schools did Don Varela attend?

Don Varela attended Uva Darden Executive Education & Lifelong Learning, Harvard Business School, Cornell University, Cornell University, Cornell University, De La Salle University, Georgetown University - The Mcdonough School Of Business, Harvard University.

What are some of Don Varela's interests?

Don Varela has interest in Social Services, Children.

What skills is Don Varela known for?

Don Varela has skills like Social Media Marketing, Digital Marketing, Social Media, Management, Facebook, Leadership, Marketing Strategy, Marketing, Marketing Communications, Strategy, Web Design, Project Management.

Who are Don Varela's colleagues?

Don Varela's colleagues are Robin Mcnamara, Delia Herring, William C., David Diamond, Sandy Wille, Ariel Alexander, Oswaldo Lavenant.

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