Don Wade

Don Wade Email and Phone Number

Executive Creative Director Emeritus at Cognizant @
Don Wade's Location
Austin, Texas, United States, United States
Don Wade's Contact Details
About Don Wade

Smart, likable, hard-working and plays well with others.Award-winning, top-tier creative talent with brand development and marketing communications experience in both B2B and B2C environments across a wide range of industries. Able to balance the pursuit of creative excellence with achieving bottom-line business objectives. Worked with start-ups and Fortune 500 companies to reach audiences using both traditional and online media. Former clients include Compaq Computer, SeaWorld Theme Parks, Shell Oil, Builders Square, Temple-Inland, Exxon, EDS, MGM/Mirage, Southwest Airlines, Wal-Mart, Land Rover, AT&T, and the CyberTrader division of Charles Schwab. In 2006 Don launched Wade & Wade Creative Consultants with business partner/art director/wife Lori. An accomplished blues harmonica player, having performed with OK If True, Ice Cream Headache, Third Rehearsal, and other bands you've never heard of. As well as a few you may have heard of, including Alan Haynes, Doc Pointer and the Medicine Man, Ted Hall's Blues Machine and M L Frank, who have been kind enough to invite me to sit in.Specialties: Marketing, Advertising, Brand and Identity Development, Communications Strategy, Web Content Development

Don Wade's Current Company Details
Freelance

Freelance

Executive Creative Director Emeritus at Cognizant
Don Wade Work Experience Details
  • Freelance
    Semi Retired
    Freelance Sep 2023 - Present
    United States
    I have stepped down from my previous role to begin my Second (Third?) Act. I am available for short-term freelance and contract copywriting/creative director opportunities that leverage my 40+ years of ad agency and corporate experience. I am not actively looking for work. But if work comes looking for me (and it already has) then let’s have the talk. References and portfolio available on request.
  • Cognizant
    Executive Creative Director, Senior Director
    Cognizant Sep 2020 - Nov 2023
    Lead a talented, global team of 50+ writers, art directors, designers and video editors through organizational change and a creative evolution that drives sales pipeline through compelling, engaging content.
  • Dell Blue
    Group Creative Director
    Dell Blue Jan 2020 - Sep 2020
    New title, which means now even more for me to do.
  • Dell Technologies
    Creative Director
    Dell Technologies Jun 2014 - Dec 2019
    Austin, Tx
    Lead Dell ESG Marcom writing team in outbound marketing communications, online and sales enablement efforts across traditional and digital channels, and in collaboration with design/art director team. Lots of campaign work that includes online ads, rich media experiences, online campaign pages, videos and more.
  • Dell
    Digital Marketing Communications Team Lead
    Dell Jul 2013 - Dec 2013
    Round Rock, Tx
    Lead a team of designers and writers as part of Dell Blue, the in-house agency of Dell. Serve internal clients with their online marketing efforts. Combine digital best practices with compelling messaging to drive awareness and sales. Consult on campaign strategy, web UX/UI and content creation in support of the brand.
  • Dell
    Business Digital Marketing Creative Manager
    Dell Aug 2009 - Jun 2013
    Round Rock, Tx
    Lead a team of internal and external specialists in concept development, design and production of online banners, infographics, site videos, interactive videos, lead generation content, rich media, and campaign microsites, in support of online marketing and sales efforts. Consult with internal stakeholders and subject matter experts to determine content strategy and craft messaging.
  • Wade & Wade Creative Consultants
    Principal/Creative Director/Writer
    Wade & Wade Creative Consultants Sep 2005 - May 2010
    Helping companies large and small find their voice in the marketplace, through traditional and new media marketing and advertising, including:Texas Parks and WildlifeDuncan FirmSt. David's HealthcareHeart Hospital of AustinSt. Edward's UniversityDrillingInfoPublik MusicWhataburger (Franchisee)Association of Interstate Trucking Lawyers of AmericaGreater Dripping Springs Community FoundationDr. Pound Pioneer Farmstead
  • Gsd&M
    Creative Director
    Gsd&M Mar 1997 - Sep 2005
    Austin, Tx
    Managed group of 14 writers and art directors. Clients included SBC (now AT&T), Southwest Airlines, Sea World, MGM/Mirage, CyberTrader, Wal-Mart, Sam's Club, Land Rover.
  • Rehak Creative Services
    Vice President
    Rehak Creative Services Mar 1996 - Mar 1997
    Developed creative concepts for lots of ads.
  • Fkm
    Senior Writer
    Fkm Jun 1994 - Mar 1996
    Clients included Temple-Inland, Builders Square, Exxon, BFI, Pulse ATM Network, HMO Texas.
  • Ogilvy & Mather
    Associate Creative Director
    Ogilvy & Mather 1984 - 1994
    Clients included Compaq Computer, Shell Oil, QMS Laser Printers, EDS

Don Wade Skills

Advertising Content Development Online Marketing Integrated Marketing Marketing Strategy Marketing Communications Communications Strategy B2b Copywriting Strategic Communications Lead Generation Online Advertising Email Marketing Brand Development Strategy Art Direction Corporate Branding Branding And Identity Digital Strategy Digital Marketing Content Strategy Start Ups Creative Direction Social Media Marketing Marketing Seo Search Engine Optimization Business To Business

Don Wade Education Details

Frequently Asked Questions about Don Wade

What company does Don Wade work for?

Don Wade works for Freelance

What is Don Wade's role at the current company?

Don Wade's current role is Executive Creative Director Emeritus at Cognizant.

What is Don Wade's email address?

Don Wade's email address is do****@****ell.com

What is Don Wade's direct phone number?

Don Wade's direct phone number is +177039*****

What schools did Don Wade attend?

Don Wade attended Sam Houston State University, St.edward's University.

What skills is Don Wade known for?

Don Wade has skills like Advertising, Content Development, Online Marketing, Integrated Marketing, Marketing Strategy, Marketing Communications, Communications Strategy, B2b, Copywriting, Strategic Communications, Lead Generation, Online Advertising.

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