Don Wilcox Email & Phone Number

Seattle, Washington, US

Multiplatform marketing, branding, content and digital transformation services with an emphasis on Media, Arts and Education.

Arlington, Virginia, US

• Led marketing strategy and operations for PBS primetime programming and the PBS master brand. Drove experimentation with multiplatform campaigns to “light up every screen” and drive viewership and station membership..
• Transformed the PBS marketing organization into an integrated, multiplatform operation resulting in improved communication, alignment, consistency and efficiency
• Spearheaded the launch of PBS Passport, a streaming video service available to local station donors, resulting in the acquisition and retention of new members 20 years younger than the broadcast norm
• Developed PBS Digital Studios’ revenue model and guided the network to over 2 billion lifetime views and 25 million followers among a predominantly 18-34-year-old audience
• Reinvigorated the iconic PBS brand for the multiplatform era with its first major update in 35 years

Provided strategic and tactical expertise to media and agency clients. Projects included multicultural engagement initiatives, digital content development, multiplatform marketing and partnerships.

Los Angeles, California, US

• Responsible for strategic and operational oversight of FOX.com, AmericanIdol.com and TheXFactorUSA.com. Managed multiple P&Ls representing revenues in the tens of millions. Conceived, pitched and executed.
• Developed the first TV Everywhere authenticated full episodes experience for a broadcast network
• Crafted creative solutions integral to cross-platform sponsorships worth hundreds of millions annually
• Originated online voting for American Idol, So You Think You Can Dance and The X Factor
• Launched the first-ever online auditions for American Idol
• Achieved social TV records with American Idol Season 11

Culver City, California, US

• Spearheaded online and mobile marketing and promotions for the full slate of Sony Pictures Entertainment’s television shows including Seinfeld, The King of Queens, The Boondocks, The Shield, Rescue Me, Jeopardy!, Wheel.
• Contributed to the development of Wheel of Fortune’s highly successful Wheel Watcher’s Club
• Launched the first-ever loyalty program for a daytime drama, Days of Our Lives Daily Rewards
• Originated the Jeopardy! Online Audition Test, which modernized the show’s casting process
• Introduced the first social media extensions for Seinfeld and other television properties

Burbank, California, US

• Provided leadership in creating complementary, interactive content and promotions for ABC’s daytime, primetime and late-night entertainment programming. Crafted integrated sponsorship opportunities, produced convergent.
• Introduced ABC’s first mobile products, including content and games for Who Wants to Be A Millionaire and The Academy Awards
• Produced a series of successful Who Wants to Be a Millionaire-inspired advergames for sponsors including Taco Bell, Coca-Cola, Ford and H&R Block
• Created the first-ever real-time audience vote to influence a series finale for Two Guys and a Girl
• Conducted wholesale redesigns of ABC.com and Oscar.com, including introduction of a flexible template system for rapid implementation of themed sites
• Produced live coverage of the 52nd Annual Primetime Emmy Awards

New York City, NY, US

• Oversaw all aspects of production for NBC Entertainment’s daytime, primetime, late-night and teen sites. Collaborated with online and on-air marketing and sales teams to produce innovative interactive promotions and.
• Produced the first online casting call for a scripted series for the daytime drama Passions
• Created an early game show companion experience for Twenty-One
• Launched the character-driven digital content extension JustJack.com for Will & Grace
• Developed an immersive, “theatrical-quality” site for The 10th Kingdom miniseries

New York City, NY, US

Oversaw development of several content categories, including Kids & Family, Home & Lifestyle and the home pages of Snap’s flagship and broadband sites. Initiated aggressive content build-out of the Home & Lifestyle section, which resulted in 600% traffic growth. Evaluated potential content partners, negotiated deal terms and drove deals to completion..

Redmond, Washington, US

Supervised daily publishing operations for an award-winning San Francisco city guide site. Managed the teams responsible for visual design, events calendar editorial and overall site production. Created and managed editorial and marketing deadlines, processes and workflow. Wrote and edited stories, reviews, features and marketing copy. Worked with.

Redmond, Washington, US

Managed the production of consumer software documentation and marketing collateral. Selected design, prepress and print firms. Coordinated documentation, manufacturing and marketing resources at domestic and international sites. Defined, communicated and enforced electronic file preparation and print quality guidelines. Implemented programs for outsourcing.

Redmond, Washington, US

Produced graphic art and page layouts for software documentation. Created computer-based technical illustrations and original conceptual art. Designed graphical user interface icons.

Certificate, Marketing Strategy

Certificate, Business Analytics

Certificate, Scandinavian Film And Television

Entertainment Studies

Marketing

Business

High School Diploma