Multiplatform marketing, branding, content and digital transformation services with an emphasis on Media, Arts and Education.

Led marketing strategy and operations for PBS primetime programming and the PBS master brand. Drove experimentation with multiplatform campaigns to “light up every screen” and drive viewership and station membership. Oversaw digital original content efforts, including the PBS Digital Studios YouTube network, social media content and VR projects. Collaborated with broadcast programming team to develop multiplatform initiatives that engaged audiences across all platforms. Guided sponsorship efforts to balance non-commercial limitations with client expectations. Managed a team of 40.• Transformed the PBS marketing organization into an integrated, multiplatform operation resulting in improved communication, alignment, consistency and efficiency• Spearheaded the launch of PBS Passport, a streaming video service available to local station donors, resulting in the acquisition and retention of new members 20 years younger than the broadcast norm• Developed PBS Digital Studios’ revenue model and guided the network to over 2 billion lifetime views and 25 million followers among a predominantly 18-34-year-old audience• Reinvigorated the iconic PBS brand for the multiplatform era with its first major update in 35 years

Provided strategic and tactical expertise to media and agency clients. Projects included multicultural engagement initiatives, digital content development, multiplatform marketing and partnerships.

Responsible for strategic and operational oversight of FOX.com, AmericanIdol.com and TheXFactorUSA.com. Managed multiple P&Ls representing revenues in the tens of millions. Conceived, pitched and executed cross-platform, integrated sponsorships for 24, American Idol, Glee, MasterChef, So You Think You Can Dance, The X Factor and other shows for clients including Apple, Coca-Cola, Pepsi, Ford, General Motors, AT&T, Sprint, Verizon and Cisco. Guided cross-functional teams to ensure alignment with the network’s marketing, sales and programming priorities. Supervised a 40-person staff of social media, content, product, design, production, sales and technology resources in the creation of web and mobile sites, apps, social media, video content and ad products. Successfully led an organizational turnaround involving improvements to staffing, tools and processes, which yielded significant increases in quality and productivity.• Developed the first TV Everywhere authenticated full episodes experience for a broadcast network• Crafted creative solutions integral to cross-platform sponsorships worth hundreds of millions annually• Originated online voting for American Idol, So You Think You Can Dance and The X Factor• Launched the first-ever online auditions for American Idol• Achieved social TV records with American Idol Season 11

Spearheaded online and mobile marketing and promotions for the full slate of Sony Pictures Entertainment’s television shows including Seinfeld, The King of Queens, The Boondocks, The Shield, Rescue Me, Jeopardy!, Wheel of Fortune, The Young and the Restless and Days of Our Lives as a senior member of the studio’s in-house digital agency. Also oversaw marketing for casual games and mobile products as well as promotions in support of all studio businesses. Led a 12-member team in managing web site development, sponsor integrations, social media programming, email marketing, online and mobile promotions, content syndication and brand management. Negotiated and managed budgets in excess of $5 million. • Contributed to the development of Wheel of Fortune’s highly successful Wheel Watcher’s Club• Launched the first-ever loyalty program for a daytime drama, Days of Our Lives Daily Rewards• Originated the Jeopardy! Online Audition Test, which modernized the show’s casting process• Introduced the first social media extensions for Seinfeld and other television properties

Provided leadership in creating complementary, interactive content and promotions for ABC’s daytime, primetime and late-night entertainment programming. Crafted integrated sponsorship opportunities, produced convergent programming stunts, established strategic partnerships, and evangelized product vision. Oversaw production of the official sites for the 73rd and 74th Annual Academy Awards, and served as primary digital contact for the Academy’s executive administration, publicity, and production teams.• Introduced ABC’s first mobile products, including content and games for Who Wants to Be A Millionaire and The Academy Awards• Produced a series of successful Who Wants to Be a Millionaire-inspired advergames for sponsors including Taco Bell, Coca-Cola, Ford and H&R Block• Created the first-ever real-time audience vote to influence a series finale for Two Guys and a Girl • Conducted wholesale redesigns of ABC.com and Oscar.com, including introduction of a flexible template system for rapid implementation of themed sites• Produced live coverage of the 52nd Annual Primetime Emmy Awards

Oversaw all aspects of production for NBC Entertainment’s daytime, primetime, late-night and teen sites. Collaborated with online and on-air marketing and sales teams to produce innovative interactive promotions and programming. Advised sales teams on timing, costs and rights issues associated with online sponsorship concepts. Guided NBC.com staff in achieving revenue, traffic and membership goals. Evaluated potential content, technology and distribution partners. • Produced the first online casting call for a scripted series for the daytime drama Passions• Created an early game show companion experience for Twenty-One• Launched the character-driven digital content extension JustJack.com for Will & Grace • Developed an immersive, “theatrical-quality” site for The 10th Kingdom miniseries

Oversaw development of several content categories, including Kids & Family, Home & Lifestyle and the home pages of Snap’s flagship and broadband sites. Initiated aggressive content build-out of the Home & Lifestyle section, which resulted in 600% traffic growth. Evaluated potential content partners, negotiated deal terms and drove deals to completion. Analyzed traffic patterns and refined content programming based on findings. Managed two home page redesigns. Defined and implemented improvements to sitewide navigation. Managed a five-person staff.

Supervised daily publishing operations for an award-winning San Francisco city guide site. Managed the teams responsible for visual design, events calendar editorial and overall site production. Created and managed editorial and marketing deadlines, processes and workflow. Wrote and edited stories, reviews, features and marketing copy. Worked with marketing to develop strategies and tactics for local events, seasonal promotions, direct marketing and guerilla marketing campaigns. Performed traffic analysis to improve content and event programming. Participated in national efforts to develop proprietary, database-driven publishing platform and tools.

Managed the production of consumer software documentation and marketing collateral. Selected design, prepress and print firms. Coordinated documentation, manufacturing and marketing resources at domestic and international sites. Defined, communicated and enforced electronic file preparation and print quality guidelines. Implemented programs for outsourcing to turn-key manufacturing suppliers.

Produced graphic art and page layouts for software documentation. Created computer-based technical illustrations and original conceptual art. Designed graphical user interface icons.