As Vice President of Marketing at eShare, a cybersecurity and collaboration SaaS company, I optimized a $2MM+ budget, balancing resource allocation to maximize brand impact, market expansion, and ROI, achieving 20%+ revenue growth annually.Leadership and Team Management: Led a diverse international team, enhancing performance and collaboration across global markets.Revenue and Growth Achievement: Achieved year-over-year revenue growth of over 20%, with 2024 marking a record year for new customer acquisitions.Strategic Marketing Initiatives: Upgraded marketing strategies, including branding, website development, and improved cross-functional collaboration.Digital Marketing Excellence: Boosted website authority by 40% through strategic SEO and high-impact backlink acquisition.Data Utilization: Implemented new processes to provide data insights for gauging acquisition costs, return on ad spend by channel, deal velocity, average sale value and increased share of wallet.Generative AI Adoption: Led the adoption of Generative AI (e.g., ChatGPT custom channels) to enhance all marketing efforts and analytics. Transitioned to Copilot.B2B Campaign Leadership: Directed B2B cybersecurity software marketing campaigns targeting Fortune 1000 enterprises in secure and regulated industries (e.g., financial services, aerospace, insurance, pharmaceuticals).Content Creation: Authored marketing collateral and blog content, enhancing brand voice and engagement. Directed custom research and expert collaboration white paper reports to improve authority scores.Innovation and Digital Transformation: Spearheaded a comprehensive digital transformation initiative, integrating cutting-edge tools to enhance marketing efficiencies.Branding and Product Launches: Rebranded the company and successfully introduced three new products to the market.Event Management: Directed all event activities, including Gartner events and client advisory group summits. Introduced webinars.

Led a remote international team and oversaw high-performing SaaS B2B software marketing campaigns targeting retail energy customers in the wholesale market and individual energy sales brokers. Transformed the department to incorporate new digital tools and strategies, including video, account-based marketing, and buyer/sales enablement, focusing on key performance indicators and return on investment.- Leadership and Team Management: Led a remote international team and oversaw high-performing B2B software marketing campaigns targeting retail energy suppliers and individual energy sales brokers in the wholesale market.- Innovation and Digital Transformation: Pioneered the adoption of advanced digital tools and strategies, including video content and ABM, to drive engagement and performance. Implemented buyer enablement strategies, emphasizing data-driven decision-making and personalized marketing approaches.- Revenue and Growth Achievement: Achieved positive company results, including 48% sales growth year-over-year, and boosted customer base by 69%, positioning the company among Inc. 5000 Fastest Growing Companies in 2021.- Rebranding and Product Integration: Rebranded the company and six product lines when POWWR purchased a UK-based company (UD Group) in 2020; all while working remotely at the height of the pandemic.- Sales and Marketing Playbook: Established a comprehensive sales and marketing playbook to move targets from leads to MQLs and onward to sales.- Brand Tracking: Launched a customer brand net promoter score research initiative to improve overall share of wallet and word of mouth initiatives.- CRM and HubSpot Integration: Integrated marketing and sales activity into HubSpot, centralizing data, communications, measurements, and collateral for improved reporting.- Marketing Plan Development: Developed and directed marketing plans with a budget exceeding $1 million.

Marketing and Branding: Directed all marketing and branding efforts for both companies.Sales Leadership: Collaborated closely with the CEO on all sales initiatives, from relationship building and trade show presence to proposals and RFP processes.Client Base Expansion: Increased Wildlife Trading Company’s client base by 23% in one year, stimulating and sustaining future revenue growth of more than 35%.Highlights: • Played an integral role in increasing the client base by 23% with the potential of increasing revenues by over 30% in just over one year • Moderated a branding session that established a new brand identity, focusing on social and environmental stewardship • Launched and maintain social media presence • Redesigned proposal template, incorporating multimedia via links and QR codes • Initiated an annual employee engagement survey to help guide the company's continued growth • Produced videos emphasizing unique benefits and accomplishments (examples included below)

I directed all marketing efforts which included overall branding, collateral, social media, campaigns, press releases, advertising, annual catalog, product brochures, nomenclature and positioning.Highlights: • Moderated a branding session that established new brand identity, focusing on social and environmental stewardship • Directed and moderated focus groups among children for directional insights on product designs • Launched social media presence • Initiated an annual employee engagement survey to help guide the companies’ continued growth • Developed the very first digital catalog with interactive and multimedia functions

Independent contractor, providing actionable strategic insights and marketing, branding, and advertising recommencations. Specialties include digital/social media, strategic planning, account planning, consumer research analysis, report/presentation writing, custom research design and project management, social media, branding websites and actionable strategic insight development. Worked with Diageo, Edgewell Personal Care, Friends of Pomperaug Music, Jane Hunter, MD, Keep America Beautiful, Newbury Musical Theatre Company, The Pert Group, and Yankee Candle.

Responsible for over $1.7MM in the custom research revenue and overall operations of the Audience Measurement Group. Accountable for the custom research department’s sales, profits, expenses, and management of personnel.Highlights:• Consistently achieved high client satisfaction ratings (average of over 9 out of 10)• Exceeded revenue goals with over 10% growth per year• Increased margin performance in 2012 by over 20%• Led department in incorporating new capabilities, including multi-platform methodologies, online focus groups, international studies, ascriptions and fusions (tied to the Ipsos Affluent Survey syndicated product)

Launched, designed and directed research and consulting initiatives from The Survey of Affluence and Wealth in America (with American Express Publishing). Responsible for all aspects of the wealth research and consulting department.Highlights:• Grew the study to nearly $2MM in revenue during a recession economy• Achieved a client renewal rate of over 90%• Launched and directed two additional long-standing syndicated studies

Guided clients on general population consumer attitudes, values and behaviors and related data to specific, actionable business strategies.