Don Norris Email & Phone Number

Canada

Edmonton, AB, CA

Edmonton, AB, CA

Responsible for brand and product strategy and development. Drive all offline and online advertising initiatives for this $16 billion organization.

Edmonton, CA

Bamboo Strategy is a boutique marketing communications consultancy that uncovers insights and then works with them to relevantly position brands and businesses to the communities they serve. The firm has completed brand audits, strategic positioning plans, integrated marketing communication strategies and tactics, quantitative and qualitative insight.

Edmonton, Alberta, CA

I merged Bamboo Strategy with this management consultancy in 2011 to bring a marketing communications discipline to the firm. Completed projects for the City of Edmonton, Government of Alberta, and various organizations operating in Alberta's Oil & Gas, Agriculture, Bio-material, and Technology industry.

New York, NY, US

Based in Beijing, I was responsible for McCann Erickson's offices in Beijing, Shanghai and Guangzhou. I built the number one ranked planning agency in China and rebuilt relationships with key multi-national clients the likes of Nestle, L'Oreal, General Motors, Intel, Microsoft, J&J, UPS and Mastercard.

New York, NY, US

I was responsible for all multi-national accounts McCann Worldgroup managed in Greater China, lead the critical Chinese component of the global Intel win, and stabalized the key Nestlé account. I was promoted to Managing Director of McCann Erickson China based on a short but productive time in this position.

New York, NY, US

From 2000 to 2004, I was the Business Development Director for McCann Erickson Asia Pacific. It was my role to drive McCann’s new business in the region, including the training of all offices in the art of new business development. McCann Erickson, the world’s largest advertising agency, exceeded their new business targets each year I was in charge of new.

New York, NY, US

I was responsible for global accounts regionally managed from Singapore such as: Agilent Technologies, Boots Healthcare International, Coca-Cola, Gateway, Goodyear, Gillette & GM.

New York, NY, US

I was responsible for Coca-Cola in South East and West Asia (Thailand, Malaysia, Vietnam, Singapore, India, Pakistan, Sri Lanka, Nepal and Bangladesh).As well, I developed the ‘Pulse’ consumer insight program for the Coca-Cola account in 1995. Today ‘Pulse’ is a global McCann Erickson insight tool that has been re-branded "Truth Central".

New York, New York, US

Reporting to FCB Chicago, I lead the "Mind & Mood" Canada consumer insight program. As well I lead the Molson Breweries account (Coors Light, Molson Export, value brands) which repositioned Coors Light and introduced the Talking Can promotion, all resulting in yearly record share levels.My team was also successful at introducing direct response to the.

New York, NY, US

I managed the winning pitch and successful repositioning of Canada's largest annual event - The Canadian National Exhibition.I also managed National Trust's strategic commumications team, which controlled image, retail and direct marketing for Canada's third largest Trust firm.

I was part of a great team responsible for image and event advertising for Labatt's Blue, at the time Canada’s largest beer brand. As well, I managed the event advertising for Blue’s Rolling Stones and David Bowie Canadian Tours.

New York, NY, US

Besides being the beneficiary of JWT's industry leading account management training program of the time, I was part of a great team that launched Samsung into Canada.

Honours Bachelor Of Business Management, Marketing And Advertising

Executive Management Program - Behaviourial Economics Immersion, Marketing & Insights