Choi serves as the CEO of Huraypositive, a digital healthcare start-up focused on developing PHR(personal health record) service platform and other softwares for digital healthcare for 10 years. Prior, Choi was the team leader of search service at Naver, one of the biggest search companies in South Korea from 2007 to 2010. From 2000 to 2006, Choi founded 2 start-ups and exit succesfully which were developing communication software for big telco companies like SK telecom and KTF. Huray’s health switch is a healthcare/lifestyle management platform for patients with chronic diseases, providing healthcare management information – eating habits, exercise plans, blood-pressure measurement, providing early detections of possible disease contraction and managing hospital visits. Health switch also provides lifestyle management for decreasing the risk of diseases, currently targeting pre-diabetes and diabetes patients only, estimated to be around 10 million in South Korea. It has been developing asthma, atopy, and rhinitis patient management services with South Korean hospitals since March 2018 and expects to commercialise the offerings early 2020. Most health switch users are domestic insurance companies including Samsung Fire & Marine Insurance and Hyundai Marine & Fire Insurance, And more Huray aims to have a wider customer base with B2C (business to consumer) operations with Naver in Korea. Choi is also serving as a member of government healthcare committee including Ministry of Health and Welfare, Ministry of Commerce, Industry and Energy, Ministry of Science and ICT. Choi is a proud graduate of Yonsei University in Korea, where he earned a Bachelor of Business Administration (BS, 2000). Contact: dooah.choi@huray.net
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Ceo(주)휴레이포지티브 (Huraypositive Corp.)Incheon, South Korea -
Ceo(주)휴레이포지티브 (Huraypositive Corp.) Mar 2010 - PresentSeoul, KoreaHuraypositive is a digital healthcare start-up which is focusing on below.1. Healthy life extension- prevention of complications with stereoscopic healthcare protocol- precise diagnosis, treatment, and post management system with AI support- development of treatment and pharmaceuticals based on big data analysis2. Social cost reduction- reducing medical care costs by digital healthcare service- saving indirect social costs such as productivity lost and premature mortality - reduction of strengthening cost for social safety net with healthier family 3. Real-time healthcare service- providing out-of-hospital healthcare solution- managing and supporting individuals lifestyle with devices and mobile apps- reporting at-the-time status and customized what-to-do information automaticallyHuray's customers are1. Insurance company- Insurance payment reduction- Insurance fraud prevention- Marketing/sales tool2. Hospital- Diagnosis/treatment cost reduction- More precise medical service- Medical insights from patients' lifelog big data3. Check-up Center- Retention rate improvement- Link to hospital service4. Pharmaceuticals- Drug efficacy analysis- Personalized medicine R&D5. Company general- Employees’ health record- Analysis & management- Labor efficiency boost- Corporate image enhancement6. Government- National health and medical expenditure reduction- More precise health and medical statistics- Health and medical system control -
Team Lead(주)Nhn Oct 2007 - Oct 2009Seoul, Korealead multimedia search service team
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Team LeadHupissoft Inc Aug 2005 - Jul 2007Seoul, KoreaBusiness Development
Choi Doo-Ah Skills
Choi Doo-Ah Education Details
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Business Administration -
운호고등학교인문계
Frequently Asked Questions about Choi Doo-Ah
What company does Choi Doo-Ah work for?
Choi Doo-Ah works for (주)휴레이포지티브 (Huraypositive Corp.)
What is Choi Doo-Ah's role at the current company?
Choi Doo-Ah's current role is CEO.
What schools did Choi Doo-Ah attend?
Choi Doo-Ah attended 연세대학교 / Yonsei University, 운호고등학교.
What skills is Choi Doo-Ah known for?
Choi Doo-Ah has skills like Corporate Finance, Entrepreneurship, Project Management, Ceos, Corporate Governance.
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