Choi serves as the CEO of Huraypositive, a digital healthcare start-up focused on developing PHR(personal health record) service platform and other softwares for digital healthcare for 10 years. Prior, Choi was the team leader of search service at Naver, one of the biggest search companies in South Korea from 2007 to 2010. From 2000 to 2006, Choi founded 2 start-ups and exit succesfully which were developing communication software for big telco companies like SK telecom and KTF. Huray’s health switch is a healthcare/lifestyle management platform for patients with chronic diseases, providing healthcare management information – eating habits, exercise plans, blood-pressure measurement, providing early detections of possible disease contraction and managing hospital visits. Health switch also provides lifestyle management for decreasing the risk of diseases, currently targeting pre-diabetes and diabetes patients only, estimated to be around 10 million in South Korea. It has been developing asthma, atopy, and rhinitis patient management services with South Korean hospitals since March 2018 and expects to commercialise the offerings early 2020. Most health switch users are domestic insurance companies including Samsung Fire & Marine Insurance and Hyundai Marine & Fire Insurance, And more Huray aims to have a wider customer base with B2C (business to consumer) operations with Naver in Korea. Choi is also serving as a member of government healthcare committee including Ministry of Health and Welfare, Ministry of Commerce, Industry and Energy, Ministry of Science and ICT. Choi is a proud graduate of Yonsei University in Korea, where he earned a Bachelor of Business Administration (BS, 2000). Contact: dooah.choi@huray.net