Market Development Director
Current- Spearheaded market expansion in Hong Kong's Banking and Insurancesectors through strategic planning and execution. focusing on FinTech startup collaborations and enhancing incentive payments and customer engagement
- Leveraged market intelligence to inform product development, market positioning and pricing strategies. ensuring alignment with client needs in incentive marketing and fulfillment.
- Forged strategic partnerships to dirve channel sales, orchestrating win-win business models and deepening understanding of the B2B2C customer journey and client challenges
- Directed Hong Kong Sales team, setting ambitious targets and nurturing aculture of collaboration and excellence