Market Development Director
Current• Spearheaded market expansion in Hong Kong's Banking and Insurancesectors through strategic planning and execution. focusing on FinTech startup collaborations and enhancing incentive payments and customer engagement• Leveraged market intelligence to inform product development, market positioning and pricing strategies. ensuring alignment with client needs in incentive marketing and fulfillment. • Forged strategic partnerships to dirve channel sales, orchestrating win-win business models and deepening understanding of the B2B2C customer journey and client challenges•Directed Hong Kong Sales team, setting ambitious targets and nurturing aculture of collaboration and excellence