Lead the Digital Agency's linkage strategy through the Digital Cooperation Office.Maintain the Digital Cooperation Office website.Lead the communication with Bloomberg Philanthropies (stakeholders) regarding the Mexico City Digital i-teams project (2021-2024).Respond to and follow up on requests for information on innovation and digital government projects from other cities and international organizations.Act as the Digital Agency's point of contact with organizations working on innovation, digital government and smart cities issues and other City government agencies for specific topics.Prepare information sheets, presentations and various documents for dissemination of projects with other agencies and cities.Coordinate with other substantive areas of the Agency to follow up on projects that can be replicated in other agencies or cities.Provide communication support to other public entities and states interested in adopting the technological developments of the Digital Agency.Promote the gender agenda within the Digital Agency.Act as representative of the Digital Agency in the International Action Cabinet of Mexico City.

Translate the needs of the CDMX Dependencies into requirements documents.Creation of Wirefrmaes and Mocks Support in research and focus group interviews to better understand the needs to be satisfied with the user design.Perform usability testing of technology products.Schedule the different sprints of new technology solutions.

Development and management of strategies with multidisciplinary teams to provide digital marketing solutions.Oversight of ongoing marketing campaigns for Google Ads and Facebook Ads.

I am part of the first generation of "Grow with Google", an initiative of Google Mexico and INROADS. In this practical training program, Google has trained us to have solid knowledge and skills in the management of its tools, in order to optimize the performance of any digital marketing campaign. Among the topics we have seen are the following:Advertising in the Google search engine (certification).Advertising on Red Display (certification).Advertising on YouTube (certification).Campaign optimization through Google Ads.Metrics and automation.Media planning.Development, launch and management of full cycle advertising campaigns.

Coordinate, plan, and daily implementation of the project.Result analysis and monthly objective projection.Mediate communications between clients in the United States, Spain, and Mexico.Standardization and optimization of the project.Development of the program procedures manual.Recruitment fair logistics (120 people).Improvement of the program with a rate of students that enrolled and paid for the program. From 15 to 80 per month after five months.