Led a 5+ person top revenue generating team in the West region by coaching with a growth mindset. Responsible for all aspects of the business including identifying and training sales talent with the goal of achieving budget attainment. Focused on motivating talent in weekly one-on-one meetings, weekly team meetings and annual reviews. Encouraged the use of data driven solutions to develop new business and upsell strategic accounts. Ensured alignment of company goals with a focus on selling audiences across all screens, attribution, and presenting proof of performance. Resolved complicated issues arising from campaign execution and fulfillment. Successfully developed and executed business plans biannually.• Managed a $20M+ sales team that focused on business development and upselling existing clients. • Sold self-service platform to various advertisers. • Sold campaign research and insights platform to key advertisers for optimization of campaign.• Created strategy around selling key tent pole advertising events such as NFL, NBA and March Madness, leading the West Coast in sports sales.• Managed client book of business that included automotive, retail, political, QSR, and B2B categories.• Developed new business strategy for the team and grew new business by 10% in a challenging saturated marketplace.• Led roll-out of new addressable product offerings leading to new revenue stream of $1M+. • 2018 Graduate of Comcast Advertising’s Women in Leadership program.

Managed and grew an existing book of business inclusive of San Francisco based advertising agencies and clients. Collaborated with partner departments to create multiscreen video campaigns with linear television, streaming and attribution products. Cultivated relationships with buyers and media planners and handled key negotiations. Created and presented capabilities to key clients.• Presented and sold key company initiatives including Olympics, World Cup, NFL, NBA and MLB.• Managed key political business and leveraged geo-targeted data driven campaigns resulting in 40% share of business. • Presented and sold audience targeting abilities to key automotive clients generating 20% growth year over year. • Promoted to Regional Sales Manager in less than one year of employment. • Sold self-service platform to various advertisers. • Sold campaign research and insights platform to key advertisers for optimization of campaign.

Created and executed video advertising solutions—including linear TV, digital, and advanced platforms for large U.S. multiple video program distribution firm. Led a team of 8+ seasoned and junior level sellers and support staff. Optimized talent of staff to ensure retention of top performers. Developed junior talent into more senior roles within the company and the media industry. Developed annual business plans and communicated targets to staff, ensuring alignment with company goals. Built team capabilities, with focus on presentation skills and nurturing strong client relationships. • Developed and closed enterprise-wide multi-year new business deal $2M+ annually with geo-targeted data driven approach in the financial category.• Coached sellers into developing new business opportunities and produced revenue of $30M+ per year. • Provided performance reviews to assess strengths, emphasize the positive and pinpoint areas in need of improvement. • Captured lucrative new business development wins across various sectors including automotive, financial, retail, QSR and entertainment. • Grew sales by 20% over tenure, continuously meeting or exceeding revenue expectations.• Generated highest billing year in the offices history in 2013, 2014 and 2015. • Developed accurate weekly, quarterly, and annual forecasts• Sold campaign research and insights platform to key advertisers for optimization of campaign.

Managed $12M in annual revenue while driving proactive sales, marketing, and business development for local TV station, website, and out-of home-opportunities, working with agencies for spot TV ad placement. Negotiated with agency ad buyers and clients. Quickly developed long client relationships.

Delivered customized presentations to major advertising agencies—actively communicated NCC’s offerings and advantages in order to get television and digital video integrated into client marketing strategies and plans. Collaborated with research and promotions teams to develop high-impact presentations and solutions that clearly demonstrated strength and growth opportunities. Cultivated relationships with buyers and media planners and handled negotiations between cable system clients and advertising agency clients. Mentorship included overseeing assistants and providing training to support into new roles such as Sales Planner and Sales Executive.