Responsible for the beverage 每朝健康綠茶 which with the NO.1 market share in functional tea in Taiwan.[Product Management]Managing four beverage product lines(incl. 每朝健康綠茶、維他露彈藍色蘇打...) and collaborating with five+ cross-department teams, responsible for flavor control,product packaging design,sales performance tracking,production and distribution monitoring,channel activity coordination, etc.[Marketing]Planning product annual marketing plan, including allocating an annual… Show more Responsible for the beverage 每朝健康綠茶 which with the NO.1 market share in functional tea in Taiwan.[Product Management]Managing four beverage product lines(incl. 每朝健康綠茶、維他露彈藍色蘇打...) and collaborating with five+ cross-department teams, responsible for flavor control,product packaging design,sales performance tracking,production and distribution monitoring,channel activity coordination, etc.[Marketing]Planning product annual marketing plan, including allocating an annual budget of 10M dollars,build & implement IMC marketing plan with mix media strategy,develop communication strategy and copywriting,collaborating with KOLs,manage owned media(social platform, official web),develop channel-themed events Show less

Funsiamo start the business by Baking DIY2021/5 - create new business models: Homekit(EC)2022/2 - third new model: Cake delivering[Brand Marketing]＊build up cross-traffic between three different business models to create millions of dollars in revenue＊EC digital transformation＊build & implement IMC marketing plan, in-store marketing plan＊implement various store designs for each seasonal event＊manage social platforms, develop brand materials＊cross-industry… Show more Funsiamo start the business by Baking DIY2021/5 - create new business models: Homekit(EC)2022/2 - third new model: Cake delivering[Brand Marketing]＊build up cross-traffic between three different business models to create millions of dollars in revenue＊EC digital transformation＊build & implement IMC marketing plan, in-store marketing plan＊implement various store designs for each seasonal event＊manage social platforms, develop brand materials＊cross-industry collaboration and PR negotiations[Team working]＊Manage a team member to responsible for the whole brand marketing\EC stores managements＊collaborating with cross-department teams to develop new product launch\maintain existing products Show less

[Brand advertising]*implement plan with 360 mix media advertising based on different marketing objectives*collaborating with creative team to develop ATL\BLT materials*Budget and timeline control*Experiences: first reality show\all SUV and sedan series launch in 2019-21(TTL 11 models)[Official website & dealer digital signage management]*Manage the backend*Provide optimization recommendations based on GA analysis*Responsible for all dealer digital signage in… Show more [Brand advertising]*implement plan with 360 mix media advertising based on different marketing objectives*collaborating with creative team to develop ATL\BLT materials*Budget and timeline control*Experiences: first reality show\all SUV and sedan series launch in 2019-21(TTL 11 models)[Official website & dealer digital signage management]*Manage the backend*Provide optimization recommendations based on GA analysis*Responsible for all dealer digital signage in Taiwan [Teamwork]*collaboration with multiple external vendors*lead 3 AE to execute campaigns Show less

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