Dora Cheatham Email and Phone Number
Experienced marketing, international business development and economic development professional with a demonstrated history of working in strategic marketing and new product development and commercialization. Skilled in Market Research, Communications, New Product and Commercialization.
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Vice President, Sales And CommercializationAternium, Inc.Philadelphia, Pa, Us -
Vice President, Sales & CommercializationFirst State Hydrogen Jan 2024 - PresentDelaware, United States
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Executive DirectorDesca Dec 2019 - Dec 2023Newark, Delaware– Positioned DESCA as a key catalyst and resource in the Delaware Innovation Ecosystem in multiple areas including policy development, state initiatives, talent development and industry convening in the areas of sustainable chemistry, clean energy and the digital transformation of the chemical industry. Spearheaded the successful Mid-Atlantic Clean Hydrogen Hub (MACH2) Funding proposal leading to a $750MM award for the development of a clean hydrogen hub encompassing Delaware, SE Pennsylvania and Southern NJ.- Developed process and channels to drive innovation and collaborative partnerships between startups and major strategics, resulting in more than $55 million raised in investment/funding as well as strategic partnerships between early-stage startups and companies such as BASF, Cargill, Akzo Nobel and more.– Developed, delivered and marketed programs to assist early-stage science-based startups evaluate the commercial applications of their technologies and help them understand and articulate their value proposition. Over 30 startup technologies assisted to date via TechConnect & Tech2Market Programs.
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Owner & FounderAusten Marketing & Communications Nov 2013 - Dec 2019Austen Marketing & Communications is a full service Marketing Consulting Agency that offers tailored marketing solutions for small businesses, helping them to realize their unique competitive advantage, create their individual brand, and position their products and services to meet their target market's specific needs. Services range from the creation of marketing materials such as brochures, newsletters and data sheets to go-to-market strategies for new programs/products.Core Competencies: - Go-To-Market Commercialization Planning & Execution- Company & Product Positioning- Brand Building & Creation of Competitive Advantage- Marketing Collateral / Content Strategy- Market, Competitive & Trend AnalysisLanguages: fluent French, Spanish and Greek
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Director, Economic Development & IncubationNew Castle County Chamber Of Commerce Jun 2017 - May 2019Wilmington, DelawareLed Chamber Economic Development and Emerging Enterprise Center (small business incubator) activities. Over a two-year period:- Re-branded and re-focused Emerging Enterprise Center activities, expanded programming and services and increased enterprise center revenue by more than 50%.- Developed Economic Development programming that reflected the state's areas of economic growth and supported industry hubs.- Led the development of targeted events geared to convene industry leaders to spotlight and discuss areas of opportunity within the state. Specificially: industry hubs (fintech, chemistry/biochemistry, biotech), talent development, entrepreneurship -
International Business Development ManagerCeleste Industries - An Itw Corporation Jan 2005 - Nov 2013AVIATION INDUSTRY SPECIALTY CHEMICALS - New position, accountable for business development, new product commercialization, market and competitive analysis, project management and marketing collateral development. All aspects of position focus on business growth, brand positioning and development, and creation of a competitive advantage within the market.- Developed, implemented and managed a formal stage gate New Product Development process based on VOC which resulted in accelerated and focused new product ideation, development and commercialization.- Commercialized new products through comprehensive marketing plans covering market strategy, target market/customers, product positioning and pricing, marketing collateral & communication requirements.- Focused new program and product development efforts to meet industry needs and strategic direction. - Developed industry/market data, including market segment definition, customer segmentation models and market trend analysis. Developed methodology for continuous market research and monitoring of competitive activities.- Managed product pricing which resulted in pricing stability, consistency and margin growth. - Developed and managed marketing communications, focusing on value content.
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Account Manager, Emerging MarketsCeleste Industries 2002 - 2005Recruited into Contract Packaging/Emerging Markets to drive new sales in a start-up division with less than $6 million of business. Accountable for identifying new business opportunities, locating customers, developing relationships and scoping details of new business proposals.Achievements include:- Increased sales by 24% in 2003 and another 13% in 2004 through successful market diversification programs focused on the hospitality, jan/san, healthcare, military and marine/RV markets. - In 2005, achieved new sales totaling $1.2 million. Identified additional new projects in 2005 with annual value approaching $6 million.- Worked within matrix organization to coordinate Product Management, Purchasing and Manufacturing to develop projects from conceptual prototype, to costing, to manufacture.
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Account Manager, Central & Latin AmericaCeleste Industries Jan 2000 - Jan 2002Promoted to Account Manager with direct accountability for sales and sales development of specialty cleaning chemicals and onboard service products into the Central America, South America and Caribbean airline markets.
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Senior Sales CoordinatorCeleste Industries Jan 1994 - Jan 2000In-house sales coordination for remote location account managers, liaison between account managers, product management, purchasing, manufacturing and customer service for all international accounts.
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Director Of DevelopmentKent-Sussex Industries Jul 1990 - Dec 1994Directly accountable to CEO for the management, coordination and supervision of all fundraising, development and PR activities.
Dora Cheatham Education Details
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Ba (Combined Hons) - University Of London Federal Degree -
University Of West London (Formerly Eche)Pg Dip
Frequently Asked Questions about Dora Cheatham
What company does Dora Cheatham work for?
Dora Cheatham works for Aternium, Inc.
What is Dora Cheatham's role at the current company?
Dora Cheatham's current role is Vice President, Sales and Commercialization.
What schools did Dora Cheatham attend?
Dora Cheatham attended Queen Mary, U. Of London, University Of West London (Formerly Eche).
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