Dora Sas Email & Phone Number

Zurich, Switzerland

Zurich, Switzerland

Zürich, Switzerland

• Led a team of media, digital marketing and performance marketing managers, responsible for the successful implementation and management of IWCs campaign across all media - from offline to online in collaboration with.
• Managed IWC's annual global media planning process. Consulted local marketing managers on their media strategy and revised their media plans to ensure consistent brand image and optimized media presence on all channels.
• Developed and executed various 360° global digital marketing campaigns (social media, programmatic display and paid search) in collaboration with the media agency to drive brand awareness, engagement and ultimately.
• Managed the relationship and strategic projects with agencies and key media & technology partners and led multiple projects on performance marketing, media measurement, creative optimisation and digital innovations.

• Drove the global digital media strategy by creating and implementing global (US, EU, APAC, MEA) campaigns on various digital marketing channels (Paid Social Media, SEA/SEO, Display/Programmatic, Newsletter) in.
• Created media guidelines for the local markets, consult the local marketing managers on their annual media plans and digital marketing best practices
• Analyzed media performance, identifying new opportunities and creating action plans for implementing past learnings to strive for continuous improvement
• Established media audience strategies and unique targeting concepts using 1st, 2nd and 3rd party data
• Led the e-commerce headquarter marketing activities, create and execute activation plans to drive prospects and convert them into customers
• Managed the global search marketing activity on 20+ markets in cooperation with the media and SEO agency

• Planned and executed global search engine marketing strategy, defined and monitored KPIs and identified opportunities to improve performance in coordination with the media agency
• Led global social media campaigns on 20+ markets to promote new product line on various channels (Facebook, Instagram, LinkedIn, YouTube) in cooperation with the media agency
• Consulted the local markets on campaign implementation, challenged agency recommendations
• Developed annual advertising calendar, created various unique campaign concepts for tactical activations, implemented multiple social media campaigns
• Defined and tracked the overall performance marketing activities on paid social media, search marketing (SEA/SEO). Identified issues and optimization actions to improve results across all digital marketing channels..

Supported strategic, high-value accounts and top marketing agencies to plan and implement branding & performance online marketing strategies in local and international markets.

Provided strategic and consultative advice for high value SMB advertisers and online agencies in Google AdWords, Google Analytics and YouTube including campaign planning & implementation, budget management and optimization of online marketing campaigns.

Vienna, Austria

• Wide scope of competition, market and internal ABC portfolio analysis for Central Eastern European countries
• Coordination between global headquarter and CEE countries in terms of product launches, relaunches and BTL activities
• Development and introduction of creative marketing tools in the CEE region
• Execution and coordination with suppliers with product related give-aways in the CEE countries
• Co-work at the preparation of management presentation and ad-hoc data preparation

Sacramento, California Area

Lead research activities as part of a project to explore the business philosophy and marketing practices of family run SMEs in US in order to derive the best practices that can be applied to similar Hungarian companies.

Hungary

• Assisted in developing handset campaigns by devise a pricing strategy in line with the overall marketing strategy.
• Prepared special handset offers for large corporate partners and managed unique requests from sales partners.
• Prepared and applied excel financial models to report and monitor monthly financial KPIs.

Hungary, Budapest

• Participated in two major research projects: “Ethical Consumption, and the Older Consumer: a Cross-Cultural Analysis” and “The Marketing Orientation of the Small and Medium-Sized Enterprises in Hungary”.
• Prepared relevant questionnaires and conducted 20 pilot interviews. Applied various research methods, analyzed the results, and prepared publications. Prepared a comprehensive research summary.

• Monitored and interacted with major online and traditional communication channels to align the clients’ image in the press with its corporate social responsibility strategy and vision. Prepared press releases and.
• Conducted interviews with the stakeholders of clients to better understand their position vis-à-vis the company’s CSR’s strategy. Proposed recommendations based on the interviews.

Hungary, Budapest

• Assisted in the ‘Back to school’ campaign in preparing promotional offers for B2B customers.
• Conducted secondary research on the sport clothing market and monitored the major competitors. Identified several key dimensions of potential trends. The management team used the findings of the research in the.

Mba Exchange Student, Management

Activities and Societies: Membership in UCLA Marketing Association, High Tech Business Association and Entrepreneurship Association

Master'S Degree, Marketing

Scholarship, Master Of Management

Bachelor, Commerce And Marketing

Education record