Dora Tan Email & Phone Number

• Developed and executed comprehensive marketing strategies across FMCG segments for P&G in Singapore and Malaysia, driving brand growth and market share• Spearheaded regional initiatives and successful product launches for renowned brands like Olay, Herbal Essences, Gillette, Oral B, Tampax, and ZzzQuil, achieving substantial market penetration and consumer engagement• Consistently surpassed KPIs set for campaigns, delivering measurable results in brand awareness & conversions• Developed data-driven post-campaign reports, analysing performance metrics to derive actionable insights for continuous campaign optimisation and client satisfaction• Managed diverse client portfolios including Mandai Singapore, Nespresso, and major media agencies such as Publicis, GroupM, and Cheil, ensuring seamless execution of integrated marketing strategies and exceeding client expectations• Presented business strategies, performance updates, and recommendations to senior management and stakeholders, demonstrating leadership and expertise in driving business growth• Led cross-functional teams including campaigns, content, creative & community departments to deliver cohesive and effective marketing campaigns• Cultivated strong client relationships through proactive communication, strategic guidance, and innovative solutions tailored to client objectives

Singapore

• Co-founded and established Cardify, a startup specialising in digital name card production & services• Developed and implemented the company's vision, mission, and strategic direction• Designed and executed the go-to-market strategy, driving significant growth in sales • Spearheaded product development from conception to launch, ensuring alignment with market needs• Conducted market research and competitive analysis to inform product roadmap and business strategy

Singapore

• Spearheaded lead generation campaigns via social media advertising and SEM• Led B2B campaigns for new launches, achieving substantial sales growth amid the COVID-19 pandemic• Managed marketing budgets with a focus on strategic allocation, while maximising ROI• Managed the development of product websites in collaboration with an in-house UI/UX designer• Implemented SEO strategies that significantly increased organic traffic to product sites• Managed brand social media accounts across diverse platforms (IG, FB, YT, LinkedIn)• Coordinated external communications with partners and media agencies to boost brand visibility• Conducted impactful workshops and training sessions, achieving expected conversion rates • Analysed campaign performance metrics, delivering comprehensive reports with actionable insights

• Produced branded creatives for the company's social media platforms & websites• Assisted in the creation of a cohesive and user-friendly travel mobile app aligned with brand guidelines• Planned and executed community e-newsletters using emailer digital tools like Mailchimp• Enhanced SEO optimisation for all in-house articles to boost website search engine rankings effectively• Spearheaded the development and launch of a new virtual technology, leveraging on 360 software • Monitored and analysed digital marketing metrics and KPIs to measure campaign effectiveness • Assisted in conducting market research & competitive analysis to identify trends & opportunities

Singapore

• Assisted with online advertisements by leveraging on Google Adwords and Facebook Ads Manager• Planned and created social media creatives with online designing tools like Canva and Photoshop• Prepared & presented the monthly social media performance report to the Marketing Manager• Research, analysed & presented the social media trends to Marketing Manager for implementation• Assisted with the SEO optimising of all content on the website • Supported the communications with media partner during campaign period

Singapore

• Assisted with competitor KW analysis by leveraging on tools like Google Keyword Planner and Ahrefs• Assisted with the preparation of the clients' SEO audit monthly reports • Supported the content team with the copywriting of SEO-friendly articles and ads• Supported online campaigns with Google AdWords and Facebook Ad Manager

Singapore

• Assisted Digital Managers in optimising content for SEO on a newly launched website• Researched, planned, and presented relevant SEO keywords to managers for implementation• Managed Google My Business for local and overseas boutiques, achieving growth in traffic• Contributed to the planning and development of EMDs and newsletters• Supported the designer by assisting in the editing of product creatives for campaigns• Conducted research and analysed data to present actionable marketing insights to managers

Bachelor Of Business Management, Marketing & Corporate Communications

A Levels