Dora Tan Email & Phone Number

• Developed and executed comprehensive marketing strategies across FMCG segments for P&G in Singapore and Malaysia, driving brand growth and market share
• Spearheaded regional initiatives and successful product launches for renowned brands like Olay, Herbal Essences, Gillette, Oral B, Tampax, and ZzzQuil, achieving substantial market penetration and consumer engagement
• Consistently surpassed KPIs set for campaigns, delivering measurable results in brand awareness & conversions
• Developed data-driven post-campaign reports, analysing performance metrics to derive actionable insights for continuous campaign optimisation and client satisfaction
• Managed diverse client portfolios including Mandai Singapore, Nespresso, and major media agencies such as Publicis, GroupM, and Cheil, ensuring seamless execution of integrated marketing strategies and exceeding client.
• Presented business strategies, performance updates, and recommendations to senior management and stakeholders, demonstrating leadership and expertise in driving business growth

Singapore

• Co-founded and established Cardify, a startup specialising in digital name card production & services
• Developed and implemented the company's vision, mission, and strategic direction
• Designed and executed the go-to-market strategy, driving significant growth in sales
• Spearheaded product development from conception to launch, ensuring alignment with market needs
• Conducted market research and competitive analysis to inform product roadmap and business strategy

Singapore

• Spearheaded lead generation campaigns via social media advertising and SEM
• Led B2B campaigns for new launches, achieving substantial sales growth amid the COVID-19 pandemic
• Managed marketing budgets with a focus on strategic allocation, while maximising ROI
• Managed the development of product websites in collaboration with an in-house UI/UX designer
• Implemented SEO strategies that significantly increased organic traffic to product sites
• Managed brand social media accounts across diverse platforms (IG, FB, YT, LinkedIn)

• Produced branded creatives for the company's social media platforms & websites
• Assisted in the creation of a cohesive and user-friendly travel mobile app aligned with brand guidelines
• Planned and executed community e-newsletters using emailer digital tools like Mailchimp
• Enhanced SEO optimisation for all in-house articles to boost website search engine rankings effectively
• Spearheaded the development and launch of a new virtual technology, leveraging on 360 software
• Monitored and analysed digital marketing metrics and KPIs to measure campaign effectiveness

Singapore

• Assisted with online advertisements by leveraging on Google Adwords and Facebook Ads Manager
• Planned and created social media creatives with online designing tools like Canva and Photoshop
• Prepared & presented the monthly social media performance report to the Marketing Manager
• Research, analysed & presented the social media trends to Marketing Manager for implementation
• Assisted with the SEO optimising of all content on the website
• Supported the communications with media partner during campaign period

Singapore

• Assisted with competitor KW analysis by leveraging on tools like Google Keyword Planner and Ahrefs
• Assisted with the preparation of the clients' SEO audit monthly reports
• Supported the content team with the copywriting of SEO-friendly articles and ads
• Supported online campaigns with Google AdWords and Facebook Ad Manager

Singapore

• Assisted Digital Managers in optimising content for SEO on a newly launched website
• Researched, planned, and presented relevant SEO keywords to managers for implementation
• Managed Google My Business for local and overseas boutiques, achieving growth in traffic
• Contributed to the planning and development of EMDs and newsletters
• Supported the designer by assisting in the editing of product creatives for campaigns
• Conducted research and analysed data to present actionable marketing insights to managers

Bachelor Of Business Management, Marketing & Corporate Communications

A Levels