OVERVIEW:•Directed all aspects of client services, managing a team of 15+ including VPs, Senior Account Directors, and Account Managers.•Managed a $10M annual budget, overall agency P&L, forecasted revenue, and drove EBITDA growth.•Built scalable processes that improved profitability and supported business growth.•Developed and executed brand strategies across digital, social, print, and merchandising channels.•Created tools to improve time management and ensure a consistent 30% margin on all programs.•Led restructurings and new business launches, maintaining team and client continuity.•Partnered with IT to improve software development and collaborated with shared services on key initiatives.•Leveraged Netflix’ 1st Comic-Con experience through a bold, insightful strategic plan. Designed a multi-faceted, total market takeover approach, leading to viral word-of-mouth activity within and outside the Convention Center.•Brought The Walking Dead to Comic-Con- TNT Live Jokers Event in 2017 and 2018. Increased the subscriber base and contributed to improved viewership/ratings as a result.•Shifted operations from live to virtual events during the COVID-19 pandemic, achieving break-even status.Clients: Dunkin, Harvest Hill, Sunny-D, Coca-Cola, Netflix, AMC.

OVERVIEW:Hired as a consultant to set up the business infrastructure, earning subsequent promotions to President within 2 months and GM within 2 years. Provided top-level leadership for both agency and client management, supporting the CEO in fulfilling the mission. Coached, mentored, and supported all team members. Managed the overall output of the agency, including quality, client service, and profitability objectives. Directed agency and client teams through the strategic planning and execution lifecycle; grew client revenues through financial strategy development and implementation. HIGHLIGHTS:☑ Grew the business from a small niche agency into an Experiential Events organization, with year-over-year revenue/EBITDA increase and a 40% margin gain. Transitioned from primarily working on cable marketing programs (AETN, The History Channel, VH1, NBC Universal) to building strategic partnerships with high-profile clients.☑ Coordinated due diligence for the acquisition of a $2M agency, with clients including Dunkin, New Balance, Johnston and Murphy (incentive programs for corporate employees, promotions, and POS printing). Additionally, worked with the CEO on the sale of the agency to Brand Connections in 2012.☑ Identified and secured on-air partnerships for AMC’s Mad Men and Jeopardy. Created live video segments for a specific category with Mad Men actors, generating an increase in viewership for the season finale as a result.☑ Created and executed a multi- million dollar events at Comic-Con which led to higher rating and increased viewership for a portfolio of entertainment clients. ☑ Maintained an average 5+-year employee tenure rate, with all 15 employees transitioning to the new company (post M&A) with zero overlaps (8 team members retained to the present day).

OVERVIEW:Hired to oversee the Account Service team that included a Senior Account Director, Senior Art Director, Account Manager, and Account Executive. Managed consumer promotions, sweepstakes, and contests, along with an in-store merchandising program. Planned and administered an $8M annual budget.Managed a client base that included the following: The History Channel, Kellogg’s, Procter & Gamble, Amtrak, British Airways, Dr. Pepper/7Up, Discovery Communications, GM, Kraft Foods, Guinness Bass Import Company, and Johnson & Johnson.HIGHLIGHTS:☑ Generated over 100M impressions and increased awareness/viewership by developing a 2000 History Channel Millennial Tour through a partnership with At A Glance. Created an interactive walk-through experience in an 18 ft. trailer that traveled nationwide for 2+ years. ☑ Built and maintained a 7-year relationship with Guinness, developing the 1st-ever Guinness Irish Music Festival and 1st-ever Great Guinness Toast (breaking the world record for the largest toast at 1 time).