Dora Varga Email and Phone Number

Responsibilities: * Co-owner of main business KPIs: active monthly users, CAC, number of orders, visit frequency, average order value, NPS and manager of CRM driven numbers like onboarding rate, churn rate, communication frequency * Customer lifecycle management: onboarding, retention, upgrading, churn management and complain handling with CRM tools and via call Center direct calls * Daily order management with strategical and tactical tools * People and performance management * Fulfilling Marketing Project Manager and Campaign Manager tasks* End-to end campaign and comm plan management including strategy planning; breakdown for quarterly, monthly, weekly and daily level for each CRM channels, briefing the team (copy writer, graphic designer, CRM assistant) and final check and re-briefing before landing the messages * Active part in IT developments from business side * Project management and process development * New promotional tool development out of CRM universe as well * Having solid knowledge of the legal and taxation background of promotional mechanisms, GDPR regulations and sales incentive mechanisms

* Full P&L responsibility of the BTL business* Front line accounting of key partners* Develop and lead brand & trade driver strategies for manufacturers and retailers* Project management and process development* Solid knowledge of the legal and taxation background of promotional mechanisms, including sourcing and store operations of retail chains, the logic of cash register systems and sales incentive mechanisms

Priceless Specials and Merch Mentoring programs of Mastercard Hungary are led by Wonderduck as organizing and conducting agency. Project Lead is the single point of contact between Wonderduck and Mastercard, other agencies and suppliers involved in the program. Main responsible is ensuring smooth operation and continuous assessment & development of the programs and involving advertisers by managing the Project Team and personal operative involvement.General tasks:* overall project management* running web operations & developments and * leading sales execution.

*Develop group-wide loyalty strategy and offering *Create an innovative loyalty program value proposition across the value chain and market segments within the Group *Establish local loyalty teams*Understand local customer’s needs and develop local loyalty offers accordingly *Manage local loyalty programs and activities across MOL Group Retail*Manage internal and external loyalty program customer relationships within the Group*Full P&L responsibility on loyalty business*Matrix responsibility for all loyalty activities in MOL Group Retail*Develop a supporting financial model for the Loyalty Program *Develop an effective set of measures for the success of the program *Monitor and track the program to determine program success *Build up and manage online activities in MOL Group Retail business*Collaborate with other MOL Group departments (e.g. Corporate Communication) to position and grow the loyalty program and assist in enhancing their business value propositions

Redesign of both operating model and customer value proposition of Multipont program which is one of the biggest multi-brand Loyalty program in Hungary owned by MOL Hungary and OTP Bank. On the top it is the Loyalty IT solution provider across MOL Group. * Business and finance strategy preparation and management * Business development and operations by leading the team of 17 people* Delivering the expectations and development proposals to Management of the Owners and main stakeholders both locally and internationally* Building the best in class customer value proposal to gain customers' lifetime Loyalty towards our partners* Being professional consultant as a Loyalty solution provider in the MOL Group

*Boost Clubcard customer base and usage after launch*Collaborate with Dunnhumby in order to increase customer satisfaction*Raise the program to Hungary’s biggest mono-brand Loyalty scheme*Lead, form and manage Tesco's Loyalty program based on local customers' need*Drive and increase suppliers and business engagement to the program*Earn and retain customers' loyalty with targeted and personalised activities*Make the business understand customer insight and turn it to action*Work cross function to develop the program and deliver the plans*Improve Clubcard processes to save budget, resources and increase efficiency*People management in order to ensure the correct Clubcard operation*Lead on creating, developing and shaping International Best Practices

*People management *Ensure communication flow between in-country business and core UK F&F team*POS and in-store communication management and trainings*CE Clothing and corporate trade planning*Management of events, promotions, leaflets*Planning and executing on-line marketing activities*Media planning *Weekly Competitor review conducted and summary prepared*Facilitate resolution to trading issues*Manage budgets

*Preparing and implementing of strategic and financial decisions*Financial and cash-flow monitoring*Coordinating the whole work of the agency, verifying deadlines are kept*Media planning and buying, making campaign conceptions*Framing event conceptions, organising and conducting events*Being the main contacts for clients (KAM)