-Managing Facebook, Instagram, Linkedin and Google advertising campaigns which involved building campaigns from scratch, optimizing, budget pacing, bid adjustment and strategy, and making daily adjustments as necessary.-Generating, editing, publishing, and sharing daily content on social media using content calendar and scheduling platforms such as Later, Hootsuite, and Planable, and Canva for designs.-Reviewing and optimizing website content for better search ranking.

-Collaborated with digital team members to develop Google ads and paid social strategies.-Oversaw Google and Facebook campaign performance across over 14 clients measuring against KPIs (ROAS, Conversion Value) which involved budget pacing, bid adjustments and strategies, etc.-Made data-driven optimizations and effectively communicated recommendations to improve performance. -Developed and maintained a content calendar sharing daily content-Managing email marketing campaigns including email segmentation strategies.

Track, report, and analyze website analytics and PPC initiatives and campaigns with the goal of conversion and brand awareness.Optimizing copy and landing pages for search engine optimization including detailed keyword research, manual site audits and using SEO tracking and tools, such as Google Analytics and Tag Manager, SEOptimer, and Moz.Managing social media using editorial calendars and scheduling tools.Set up and management of Google search campaigns, Google My Business, Google Merchant Center and shopping campaigns.Navigating CMS sites such as WordPress, Squarespace, and Shopify.

Developing a strategic marketing plan with the goal to increase the client base by 30%.Performed social media audit of Facebook, Instagram, and LinkedIn accounts which helped to deduce trends that were relevant in managing accounts.Managing customer relations by segmenting target customers using HubSpot as a CRM tool.Writing blog posts and creating other content for a website update, and other daily communication activities using creative tools.

• Develop Social Media content through weekly posts on social channels like Instagram and Facebook resulting in an increased number of focused enquiries and online interaction.• Promote RCCG events through social media platforms and general outreach leading to greater awareness and reduced publicity cost by 50%• Assist in the planning and organization of special events.• Provide communication counsel to church leaders.

• Using a strategic engagement plan that involves a strong presence of phone strategy, cultivating strong relationships with students, and providing academic support resources to student to build trust and act as their personal coach throughout their program of study ensuring they can meet their academic goals. • Monitored degree progress for approximately 60 students per week to ensure student participation and communicate student status and any at-risk issues with students and related stakeholders. • Enter data, run reports and review courses in the University’s Student Record system.• Analyzed individual undergraduate student records (transcripts and academic progress reports) and summarized remaining degree requirements for an average of 2500 undergraduate degree candidates in the College of Arts and Sciences and Alfred Lerner Business School per week bringing them to the point of graduation. • Provided professional support to the Academic Program Coordinators (APCs) in the areas of reporting, documenting, and analyzing goals• Performing special projects as requested using Microsoft Office Suite (Excel, etc.) and Creative tools like Canva, Photoshop and Illustrator.• Performed clerical duties like photocopying, collating, ordering supplies, filing, sending emails, etc.• Generated weekly reports.

1. Developed and implemented social media strategy that increased the Foundation’s engagement with over 50% of target audience, which led to increased fundraising.2. Created communication materials such as press releases, blog posts, letters, e-newsletters, and brochures targeted to specific key publics.3. Assessed the opportunities for sponsorship, collaborations, and advertising on an event by event basis.4. Involved in the planning and logistics of the foundation's events with guest attendance ranging from 500 -2000 teenagers.