Establish the product enhancement plan (Model Life Management) together with concerning parties such as Toyota Motor Corporation in Japan (TMC), Toyota Motor Asia Pacific Engineering & Manufacturing in Thailand (TMAP-EM) and Distributors & Manufactures in each country in ASEAN + Taiwan)Propose Future Scenario and Concept for Asia Markets to Head Office for concept car development through market trend analysis; focus group survey and consumer lifestyle study.

Evaluate and prepare year on year economic/market forecast, sales plans and strategies for Lexus brands; Involved in supporting Product Planning Operations such as demand study, market/sales/price/cost planning, new model introduction and minor/model changes etc Conduct research, analysis and evaluation of sales order taking, pricing and market movementsResponsible for Pricing Setting and Negotiations with Taiwan Distributors on Lexus Models as well as Cost Control in official price confirmations to Distributors and Head OfficePlay a key role as a coordinator between Head Office and Distributors for Launch of new models, Marketing Activities and Branding ProjectsOrganise and take charge of important marketing events and sales promotional activities in the market and in the region such as Product Launch, Motor Shows, Lexus Cup (2005 and 2006), Distributors' Conferences, Management Meetings with Distributors and Head OfficeIn charge of Advertising and Sales Promotion Budgeting ManagementBuild a closely-linked network and strengthen the synchronization between Taiwan, Korean and Indonesia Distributors and Toyota Motor CorporationSet up Standard Operating Procedures and provide training to all newcomersManagement of Inventory and General Administrations

Conducted competitor surveys, site inspections, sales calls and telemarketing to new potential businesses through the media and other listing resourcesMapped out business potential and proposed to Hotel management eg Corporate Tie-up with social events such as wedding fairs.