Doreen Han Email & Phone Number

Hong Kong

Malaysia, Singapore, Cambodia, Tianjin, China

Responsible for the brand building, sales performance achievement, and team establishment in the markets of Malaysia, Singapore, and Cambodia.Sales Performance:Managed two national distributors in Malaysia with an annual contract value of $1.1 million. Resolved channel pricing issues and adjusted product strategies, recovering orders worth $200,000. Developed relationships with project-based distributors in Singapore, generating a total order value of $30,000 from scratch. Established one national distributor in Cambodia, securing an annual contract worth $250,000, with $100,000 in completed orders.Project Bidding:Secured contracts for 90 CCTV system projects in Singapore schools, totaling over $500,000. Led project teams in bid preparation, customized product integration, and software development cost planning. Collaborated with marketing, R&D, and legal departments to create demo scenarios and ensure bid compliance. Worked with clients to develop bidding strategies, achieving a 90% success rate. Production Improvement:Identified design flaws and usability issues, coordinating with production and R&D departments for improvements. Optimized inefficient and costly aspects of the production process. Coordinated supply chain and production departments to meet customer delivery deadlines, monitoring orders from four distributors simultaneously.Brand Building:Established online presence on Facebook, LinkedIn, Telegram, and WhatsApp in the assigned markets, regularly publishing promotional materials, event invitations, and market research. Organized a brand launch and pre-sale event in Cambodia with 80 attendees. Assisted in organizing an AI roadshow and workshops in Malaysia, attracting over 300 attendees.Team Building:Developed team structure, defined compensation ranges, conducted candidate interviews, and implemented training and performance assessment plans based on current priorities. Regularly reviewed and adjusted task assignments within the team.

Hangzhou, Zhejiang, China& Asuncion, Paraguay

Responsible for Distribution Channel Operations, Data Analysis, and Team LeadershipDistribution Channel Operations:- Achieved milestones such as surpassing $10 million in sales in Paraguay, with an annual goal achievement rate of 119% and a year-on-year growth rate of 59%.- Drove significant growth in sales revenue and market share through strategic product revamps, price optimization, and expansion into new distribution channels.Data Analysis:- Spearheaded end-to-end data design, collection, cleansing, and modeling, constructing robust sales and inventory analysis models from scratch.- Utilized SQL and PowerBI for data processing and visualization, conducting comprehensive analyses on sales data spanning multiple distributors.- Delivered detailed performance reports, trend analysis, and invaluable insights, driving marketing initiatives and shaping effective sales plans.Digital Marketing and Solution Design:- Identified challenges within the security ecosystem of enterprise and end·user groups, working collaboratively with technical support teams to design effective solutions.- Executed impactful digital marketing campaigns with market specialists, ensuring widespread acceptance and adoption of our security system products and clouding services.Team Leadership:- Led distribution teams, optimized workflows, and ensured achievement of planned targets.- Coordinated project teams, designed and executed marketing activities to enhance awareness of high-end products and new releases.

Shanghai, China

2021.08-present U.S.& Canadian Regional Department-Develop market insights: Investigated insulation markets in Argentina, Chile, the United States and other countries, explored 200+ business opportunities and 15 key customers (from a total of 3000+); built up overseas sales team structure and conducted budget analysis to take over $96 million sales target2021.03-2021.07 Latin America Regional Department- Respond to customer needs: Responsible for Balteau Electrical Products S/A, coordinating with internal departments , offering quotation and making technical response in time, accomplished $54,000 contract amount within three months; Organized tests, factory reviews and meetings to eliminate customers' concerns about product performance, achieving purchasing orders of using composite insulators in the bidding project for the first time- Support tendering: Assisted the power transmission and transformation franchise tender projects and won the bid; Responsible for preparing the English version of the qualification and technical documents, and integrating the commercial bid's data.

Suzhou, Jiangsu, China

Automotive Electronics Dept: - Conduct market research and competitive product analysis. Responsible for tracking 5 competitors on the application and innovation of automotive power semiconductors (IGBT, MOSFET, etc.) and writing Chinese and English reports to provide data reference for the company's competitive decision-makingInnovative IoT Dept:- Visual Sports Bracelet: Mining market demand, creating customer portrait ; Configure product positioning, expanding sales channels. The project took 5 months (going from 0 to 1), I reached in-depth communication with channel providers. - Bosch industrial smart Gloves: Testing and optimization of hardware and software to solve after-sales problems

Barcelona, Spain

Course and Brand marketing: - Responsible for compiling bilingual content on official website social media accounts, publishing 60 + articles; Conducted user and competitor analysis to design and implement localization strategy; Achieved expansion of 10% student enrollment. Activity Planning and Implementing: - Led and implemented more than 20 events, organized and trained art performance teams of 30 native speakers; Jointly held Spring Festival activities with the local municipal government on behalf of the fundation, with 30k+ audiences attracted; Helped the fundation get the honor "Demonstrative Global Confucius Institute " (only 10 in the world).Chinese teaching 10 hours per week.

Online

Main works: Documents for Studying Abroad or Business, Product manuals.During the period, translated film and television for the IQIYI and the Shiny GroupWorkload 10 hours per week; Translated a total of 3 million words

Master Of Arts - Ma, International Business And Intercultural Communication, 3.2/4

Activities and Societies: Visited Headquarter of Bayer AG, Deutsche Welle, and discussed with senior manager of AXA group to study.

Master Of Business Administration - Mba, Business/Commerce, General, 3.54/4

Activities and Societies: Capstone Project: Basing on a real database to simulate the market competition of companies in an oligopoly.

Master Of Arts - Ma, International Management And Intercultural Communication, 3.2/4

Activities and Societies: 02/2020 - 06/2020 BLUMIL Market Analysis Project (Team work) Making overseas market entry & expansion strategies.

Bachelor’S Degree, Spanish, First 5% Grade

Advanced Spanish Interpretation and Translation, Business Spanish, Spanish Culture and Literature EEE 4, DELE C1

Erasmus International Exchange, Spanish Language And Literature, First 5% Grade

European Union Economy, Global Geography, Anthropology, Spanish Linguistics