Doreen Imperial

Doreen Imperial Email and Phone Number

Independent Sales and Marketing @ Doreen Imperial & Assoc. LLC
United States
Doreen Imperial's Location
United States, United States
Doreen Imperial's Contact Details

Doreen Imperial personal email

n/a
About Doreen Imperial

Throughout my diverse career, I've embraced a range of roles—from sales and marketing to management and even cat wrangling! This versatility has sharpened my ability to lead cross-functional teams, navigate challenges, and deliver results. If I had to sum myself up in a tagline, it would be: "Woman of Action!" I’m a firm believer that while strategic planning is key, it’s the ability to execute that truly drives success.Here are a few key accomplishments that illustrate my impact:• Led the creation and launch of a new health and beauty division in the U.S., specializing in aesthetic, nail, and spa sundries. I served as the primary point of contact for all U.S. operations, overseeing a significant expansion.• Drove chain account sales from $6M to $35M annually, marking the largest divisional growth in company history.• Expanded international distribution to 24 countries, resulting in a 56% increase in global sales.• Developed and executed promotional programs and pricing strategies, boosting annual gross profit by over 75%.• Spearheaded rebranding initiatives and product launches, generating $1.8M in new sales.• Implemented cost-saving marketing strategies, negotiated with vendors, and streamlined production, reducing cost of goods sold (COGS) by 20%.• Revamped brand positioning, reversing a 26% decline in retail sales into a 5% growth within just eight months.• Enhanced private label brands, contributing to a $15M increase in category sales.• Achieved record-breaking sales in NBA arena retail, driving an 80% increase in annual sales.• Launched the highest-grossing retail store in Las Vegas per square foot.I’m driven by results, and my approach combines bold strategy, creative problem-solving, and unwavering follow-through to turn challenges into successes.

Doreen Imperial's Current Company Details
Doreen Imperial & Assoc. LLC

Doreen Imperial & Assoc. Llc

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Independent Sales and Marketing
United States
Doreen Imperial Work Experience Details
  • Doreen Imperial & Assoc. Llc
    Independent Sales And Marketing
    Doreen Imperial & Assoc. Llc
    United States
  • Lechat Nails
    Sales Manager - U.S. & International
    Lechat Nails Apr 2019 - Present
    • Directs professional nail care sales initiatives, opening new accounts, supports existing retail and wholesale customers with excellent customer service and strategic partnerships. Including SalonCentric, and Sally's.• Increased territory growth by acquiring 100+ new professional independent distributors and national accounts with aggressive cold calling, field visits, excellent customer service and communication, resulting in 40% territory sales increase.
  • Freelance - Sales, Marketing, Product Development
    Sales & Marketing
    Freelance - Sales, Marketing, Product Development Sep 2003 - Present
    Greater Los Angeles Area
    KilgourMD - Natural based scalp & hair careSurya Brasil - Natural based hair careAmerican International Industries - Hair, nail & skin careHairArt Products - Hair careIntawishin - Beauty consultingBeauty & Pin Ups - Hair care • Professional B2B and B2C beauty care companies, selling to domestic retail, salons and beauty suppliers.• Responsible for marketing initiatives and strategies, brand management, product development, account management.
  • Degasa S.A. De C.V.
    National Sales Manager - U.S./Canada (Degasa Beauty)
    Degasa S.A. De C.V. Nov 2014 - Aug 2018
    United States - Canada
    • Recruited to develop and launch all aspects of a new health and beauty division in U.S. focused on nail, spa, and aesthetic sundries/disposable products. Served as the initial point of contact for all U.S.-based business operations. Private label customers include, Walmart, CVS, Dollar General.• Directly responsible for developing new U.S. brand from concept to distribution with building customer base to over 200+ distributors in 2 years, resulting in 65% sales growth second year.
  • Bosley Professional Strength
    Director Of Marketing | National Account Sales
    Bosley Professional Strength Feb 2011 - Sep 2013
    Orange County, Ca
    • Directed all marketing, chain account sales and product development for award-winning hair care brand earning repeated industry awards in 2011, 2012 and 2013 for (Best Thinning Hair Care). • Collaborated with all distribution channels; independent salons/spas, international, domestic (SalonCentric), national chains (Ulta Beauty and Beauty Brands) and Home Shopping Network (HSN) to develop specific distribution and marketing strategies, in-salon/store events, promotions, sales contests and incentives resulting in 25% annual sales increase.
  • Sexy Hair Concepts
    National Account Marketing Manager
    Sexy Hair Concepts Sep 2004 - Feb 2011
    Chatsworth, Ca
    NATIONAL ACCOUNTS MARKETING MANAGER (2006 – 2011)• Responsible for all marketing, sales promotions growing national and chain account distribution from $6M to $35M annual sales (representing largest divisional growth in company). Developed programs with Ulta, Sephora Int, JCPenney, Regis, Beauty Brands, Salon Innovations and more.MARKETING MANAGER (2004– 2006) • Oversaw and managed all marketing and product development for award-winning Sexy Hair Concept brands such as Big Sexy Hair and Healthy Sexy Hair, growing domestic, national chain and international distribution from $30M to $50M annual sales.

Doreen Imperial Skills

Marketing Strategy Marketing Retail Merchandising Brand Development Product Development Advertising Sales Beauty Industry Product Marketing Consumer Products Sales Management Marketing Management Cosmetics Strategic Planning New Business Development Marketing Communications Copywriting Business Development Skin Care Private Label

Frequently Asked Questions about Doreen Imperial

What company does Doreen Imperial work for?

Doreen Imperial works for Doreen Imperial & Assoc. Llc

What is Doreen Imperial's role at the current company?

Doreen Imperial's current role is Independent Sales and Marketing.

What is Doreen Imperial's email address?

Doreen Imperial's email address is ca****@****msn.com

What schools did Doreen Imperial attend?

Doreen Imperial attended Mt. San Antonio College, California State University, Northridge, California State University, Northridge.

What skills is Doreen Imperial known for?

Doreen Imperial has skills like Marketing Strategy, Marketing, Retail, Merchandising, Brand Development, Product Development, Advertising, Sales, Beauty Industry, Product Marketing, Consumer Products, Sales Management.

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