Doreen Clark Email & Phone Number

Doreen works as a business consultant, market research moderator, and workshop leader. She currently specializes helping businesses understand their customers to develop marketing effective strategies. Through her expert interviewing skills, online resources, workshops, and consulting she provides businesses the insights and tools to leverage their strengths to thrive in their businesses.She has an MBA and spent over 25 years working in both large and small corporations and over 11 years in her own business. Doreen is an intuitive listener and comfortable speaker who identifies practical marketing insights for helping businesses succeed.What her clients say:Research is what Doreen does. It is both a hobby and a career. She is continuously seeking out cutting edge research tools and techniques that she uses to research concepts, ideas, products, communications for marketing organizations in mid-size businesses and large corporations.

With over 25 years of experience with major corporations including AT&T and Merck Pharmaceuticals, and consulting firms in marketing research, marketing and finance Doreen helps marketing organizations make the most effective business decisions. She is a senior market researcher and moderator with a strong qualitative and quantitative background in various industries such as pharmaceutical/healthcare, IT/telecommunications and small business. Doreen’s unique ability to listen and think strategically allows her to provide very actionable insights into clients' business and marketing strategies. Specifically, Doreen:• Has directed over 1000 qualitative and quantitative marketing research projects and conducted over 2000 one-on-one interviews and focus groups in a variety of therapeutic areas across every stage of the product development cycle.• Has delivered a well-received, training course “Qualitative Research Moderator Training” to marketing consulting organizations and companies• Possesses a wide range of experience with various respondent types such as physicians, patients, consumers, and business-to-business. • Is an intuitive and analytical approach to anticipating and diagnosing business problems and identifying strategic market opportunities.• Is certified in coaching interview skills and Neuro-Linguistic Programming, the science of interpersonal communication modeling excellence in rapport, influence, creativity and insightfulness. It is chiefly concerned with the relationship between successful patterns of behavior and the subjective experiences or patterns of thought underlying them.• Has excellent oral and verbal writing skills to communicate actionable marketing implications derived from research findings.• Has earned an M.B.A. in Business, a B.S. in Marketing and several certifications in both Marketing Research and Executive/Life/Business Coaching and Neuro-Linguistic Programming.

Bristol, Pa, Us

Directed both qualitative and quantitative primary marketing research studies in a variety of therapeutic areas including cardiovascular disease, diabetes, dermatology, pain/arthritis, multiple sclerosis, central nervous system, respiratory, oncology devices and lifestyle markets such as weight loss and smoking cessation. Study types ranged from exploratory studies, patient flow, product concept evaluation, message development, positioning, detail aid evaluation and brand assessments. Responsibilities included business development, client management, preparing client proposals, designing screeners, questionnaires and discussion guides, moderating one-on-one interviews and focus groups, conducting analysis, writing reports and presenting results to client teams

Rahway, New Jersey, Us

Designed and managed primary and secondary marketing research initiatives across worldwide markets in support of the new products area, specifically obesity, osteoporosis, cholesterol, depression, anxiety, insomnia and other central nervous system pharmaceutical products. Moderated depth interviews and focus groups with panel of US and European physicians and patients. Prepared competitive assessment and market sizing for early stage and potentially licensed products. Continuously monitored secondary sources of information such as IMS sales and medical data, pharmaceutical publications and financial analyst reports to guide market development and strategy.

Dallas, Tx, Us

Managed a variety of both qualitative and quantitative primary marketing research studies covering different markets within the telecommunications industry for both consumer and business markets. Such studies included: message development, advertising copy testing, market segmentation, customer satisfaction measurement and product concept testing. Utilized secondary sources performed market opportunity analysis as input into the marketing strategy. Interpreted and effectively communicated research results and their impact on the business to internal clients and upper management.

Mba, Business

B.S., Marketing

Certificate In Market Research