- Plan and execute marketing campaigns for student recruitments- Create engaging content for social media channels including Facebook and Instagram- Update content on school website employing SEO best practices- Organise school open days and attend career expos of secondary schools- Build and cultivate relationships with education agents to recruit international students- Produce marketing collateral targeting at designated markets- Handle inbound enquiries from prospective students via emails, phone calls and school visits - Interview applicants and process enrolments- Provide students support including pastoral care

- Lead and manage marketing and sales effort for a university admission company- Build company brand name through public relations- Promote company services via WeChat marketing, webinars, seminars, and career expos organised by secondary schools- Meet prospects, and arrange for students and parents to meet education counselors- Provide continuing support to parents and students in the preparation for university admission

We are in brand building, media relations, event management and social media marketing in the greater China region with special focus in education. - Lead and manage marketing and recruitment for a Hong Kong-based education company in China since 2015, resulting in higher revenues and more strategic partners- Build a high-performing team through workshops conducted by staff and/or external experts on latest marketing tools and trends, and delegate responsbilities to achieve agreed outcomes- Successful delivery of communications campaign for foreign tertiary education institute to recruit students in China, generating substantial news coverage

Managed the Shanghai office of a Hong Kong-based public relations company. Responsible for providing professional marketing and communications services to existing clients, as well as developing new businesses. Advised CEO of Hong Kong headquarters on company direction and potential business opportunities in China- Grew client base across various industries including financial institutions, property developers, branding agencies, beverages, IT and so on- Received a silver award form Shanghai Public Relations Association in 2005 on a press event highlighting the health element of chocolate

Leading a small internal communications team for Hong Kong's largest telecommunications service providers with over 13,000 staff. Responsible for communicating all corporate and marketing messages to staff in a timely and effective manner. - Effectively cascaded corporate messages from senior management to staff through internal newsletters, senior managers' monthly meetings and Chairman's briefing- Launched an onlline news portal on intranet- Achieved saving by merging two departmental newsletters with the corporate issue

Assisted Political News Editor to man a six-strong team covering Hong Kong political news in a leading Chinese-language newspaper

Responsible for covering Hong Kong political news in a leading Englsih-language newspaper in Hong Kong