Doreen Tho Email & Phone Number

Lake Forest, Illinois

• ABBOTT DIAGNOSTICS DIVISION, Abbott Park, Illinois Director, Marketing Operations January 2012 – PresentLead team to achieve operational excellence across content, channels and consumption of marketing analytics while.
• Resided in Russia to lead primary market research and develop short- and long term strategies for public and private labs to accelerate growth while building brand equity. Result: Double digit growth. Built team of.
• Developed standardized metrics for pre- and post product launches to drive efficiency and accountability.
• Elevated marketing skills across the world through the development and on-site training of standardized marketing tools, plan and templates to achieve consistent marketing practices. Director, Strategic Program.
• Spearheaded the most comprehensive market study in China to capture and prioritize customer unmet needs from 800 stakeholders. Result: A quantified data-driven strategy based on 68 out of 135 unmet needs was developed.

Implemented the Outcome-Driven Innovation methodology into Hospira's culture which was adopted worldwide within 1.5 years. The prioritized customer unmet needs were used to evaluate current and future business models, solution platforms and market positioning in developed and emerging markets.Key Achievements:Partnered with corporate, regional marketing.

Directed marketing communications and evolved the organization's long-term brand management platform on a global basis. Oversaw the development, integration and execution of communications across business units, product management, sales, employees and other key internal and external stakeholders. Served as the media spokesperson for Consumer.

Lead Sales and Marketing to reposition the newly consolidated organization with leading-edge brands in the transient voltage surge suppressor manufacturing industry. Developed manufacturer rep and end user tools to enter the new to the firm, retrofit market.Key Achievements:Created and executed first marketing communications strategy to support private.

Lead a global team of marketing managers to develop and execute marketing programs for the Operations Practice-this practice brings in more than 55% of the firm's revenue. Programs include brand messaging, executive briefings and leveraging strategic alliances with outside organizations and lines of business. Align and collaborate with corporate and.

Lead a team of 14 marketing communications managers to develop and execute marketing communications programs targeted at Fortune 1000 companies. Developed and executed web strategies for customer and sales channel to grow and retain the customer base. Develop brand voice position to drive brand image cohesiveness and integrate with advertising, public.

Develop and implement marketing communications programs including integrated branding and B-to-C advertising while managing a $38 million budget. Lead the team from pricing through senior management to achieve sales and profit objectives.Key Achievements:Evaluated the co-op agency performance. Recommendation resulted in switching agencies to reduce cycle.

Consult with business units to improve financial and operational performance, evaluate control processes, review compliance with company policies and sound business practices, and monitor the attainment of company objectives.

Manage a $350,000 ad and collateral budget; develop and execute ad strategies for various industries and managing ad agencies, legal and internal subject matter experts. Leverage the company's achievement of market/brand recognition as a systems integrator to include positive and consistent editorial coverage, and the improvement of communications within.

Mba, Communications

Bsba, Marketing