• Improved reach and followers by 18% through creative messaging and management of social media efforts• Increase community visibility and media coverage through Public Relations Management; write and distribute press releases following company objectives• Routinely under budget while generating and coordinating event-based print advertising program • Coordinate concept and design of direct mail pieces and corporate messaging• Orchestrate logistics and venues for performances, rehearsals, and auditions• Cultivate and maintain donor relationship trough creative outreach • Spearhead vendor and volunteer recruitment and supervision

• Rebranded employment division, designing new brand identity, logos, and tag lines, and developed marketing strategy to build brand awareness• Spearheaded creation of alternative virtual program to serve clients via social media, recorded videos and video conferencing, adding value to client experience• Orchestrated Social Media presence – Facebook, YouTube, LinkedIn and managed the company’s accounts, averaging a 44% engagement growth across Facebook and YouTube. Edited videos for YouTube channel• Piloted search for outside agency to build new website. Project managed site development, wrote copy and identified images to best convey company story and message• Managed daily Social Media posts and composed content for daily posts as part of remote outreach and service for client base • Established grant submission strategy, identifying funding opportunities for support of not-for-profit organization• Formulated internal and external mass email strategy and campaigns for engaging staff, clients, regulatory entities and other stakeholders, increasing communication outreach 57%• Created and curated content library for blog posts and collateral development• Optimized corporate site by creating landing pages to increase time-on-page and page performances

• Use the NSHC Coaching Principles for problem-solving and health progression according to the members’ needs and stage of change• Lead weekly on-camera group and one-on-one sessions (31 hours+/week on-camera), creating and sustain a supportive environment for behavior change• Message and communicate on a regular basis with members to develop and maintain attendance engagement, rapport, and personal success• Maintain member confidentiality in accordance with Company and HIPPA requirements• Collaborate with co-coaches with the goal of improving coaching skills through exchange of ideas and best practices• Write bi-weekly article on Coaching Skills for employee newsletter

Clients range in the profit and non-profit sectors; arts, education, healthcare, publishing, retail, social media, and event production.• Strategic planning for integrated marketing & development for diverse products and services• Expand brand awareness and website traffic through Social Media strategies and campaigns• Optimize local and regional media coverage by creating and coordinating public relations programs and messages• Conceive and direct fundraising, donor development, sponsorship, and grant writing efforts • Devise slogans, logos, mission statements and brand identities • Write & design print ads, marketing collateral, Websites and annual reports. Compose scripts, storyboards, and perform voice-overs for promotional DVDs and commercial spots

• Maximized corporate brand identity and consistency across consumer and stakeholder-facing materials by developing messages, value statements, and guideline booklets• 23% brand awareness growth within an over-crowded marketplace through creative, strategic, and tactical marketing plans• Established corporate Affiliate Marketing program following extensive analysis public relations program, utilizing cost-effective avenues: press releases, celebrity endorsement, media outreach and industry award submissions• Grew customer loyalty Developed and incorporated advertising opportunities, via online, broadcast media and specialized publications, increasing customer loyalty by 43%• Wrote, produced, and directed radio and TV commercial spots for RegiMEN product

• Effective event design, planning and management for gala fundraisers • Developed and implemented marketing plans, increasing patron subscriber base by 12% • Established social media presence, resulting in 20% budgetary savings through enhanced online presence and email marketing campaigns• Created internal metrics system for analysis and reporting of marketing effectiveness• Boosted online membership by 64% through production of videos and website enhancements• Director of Community Outreach; creating collateral and leading educational programs in local schools • Project Manager for print projects; from concept to production insuring on-time and under-budget delivery of direct mail pieces

• 17% increase in qualified leads by developing and executing national trade show strategy• Orchestrated advertising and direct mail campaigns, producing significant industry brand awareness• Increased booth traffic at industry trade shows by designing and executing creative promotional campaigns• Constructed and instructed highly effective sales training for national sales team• Conceived, organized, and moderated webinars for current and prospective clients • Influenced 24% sales conversion increase as a result of creative and integrated marketing promotion campaigns• Authored sales tools, including one-sheets, case studies, and white papers