Doreen Wiley Email & Phone Number

Cypress, California, United States

Long Beach, CA

• Improved reach and followers by 18% through creative messaging and management of social media efforts
• Increase community visibility and media coverage through Public Relations Management; write and distribute press releases following company objectives
• Routinely under budget while generating and coordinating event-based print advertising program
• Coordinate concept and design of direct mail pieces and corporate messaging
• Orchestrate logistics and venues for performances, rehearsals, and auditions
• Cultivate and maintain donor relationship trough creative outreach

Torrance, California, United States

• Rebranded employment division, designing new brand identity, logos, and tag lines, and developed marketing strategy to build brand awareness
• Spearheaded creation of alternative virtual program to serve clients via social media, recorded videos and video conferencing, adding value to client experience
• Orchestrated Social Media presence – Facebook, YouTube, LinkedIn and managed the company’s accounts, averaging a 44% engagement growth across Facebook and YouTube. Edited videos for YouTube channel
• Piloted search for outside agency to build new website. Project managed site development, wrote copy and identified images to best convey company story and message
• Managed daily Social Media posts and composed content for daily posts as part of remote outreach and service for client base
• Established grant submission strategy, identifying funding opportunities for support of not-for-profit organization

Long Beach

• Use the NSHC Coaching Principles for problem-solving and health progression according to the members’ needs and stage of change
• Lead weekly on-camera group and one-on-one sessions (31 hours+/week on-camera), creating and sustain a supportive environment for behavior change
• Message and communicate on a regular basis with members to develop and maintain attendance engagement, rapport, and personal success
• Maintain member confidentiality in accordance with Company and HIPPA requirements
• Collaborate with co-coaches with the goal of improving coaching skills through exchange of ideas and best practices
• Write bi-weekly article on Coaching Skills for employee newsletter

• Clients range in the profit and non-profit sectors; arts, education, healthcare, publishing, retail, social media, and event production.
• Strategic planning for integrated marketing & development for diverse products and services
• Expand brand awareness and website traffic through Social Media strategies and campaigns
• Optimize local and regional media coverage by creating and coordinating public relations programs and messages
• Conceive and direct fundraising, donor development, sponsorship, and grant writing efforts
• Devise slogans, logos, mission statements and brand identities

Newport Beach, CA

• Maximized corporate brand identity and consistency across consumer and stakeholder-facing materials by developing messages, value statements, and guideline booklets
• 23% brand awareness growth within an over-crowded marketplace through creative, strategic, and tactical marketing plans
• Established corporate Affiliate Marketing program following extensive analysis public relations program, utilizing cost-effective avenues: press releases, celebrity endorsement, media outreach and industry award.
• Grew customer loyalty Developed and incorporated advertising opportunities, via online, broadcast media and specialized publications, increasing customer loyalty by 43%
• Wrote, produced, and directed radio and TV commercial spots for RegiMEN product

Long Beach, CA

• Effective event design, planning and management for gala fundraisers
• Developed and implemented marketing plans, increasing patron subscriber base by 12%
• Established social media presence, resulting in 20% budgetary savings through enhanced online presence and email marketing campaigns
• Created internal metrics system for analysis and reporting of marketing effectiveness
• Boosted online membership by 64% through production of videos and website enhancements
• Director of Community Outreach; creating collateral and leading educational programs in local schools

Long Beach, CA

• 17% increase in qualified leads by developing and executing national trade show strategy
• Orchestrated advertising and direct mail campaigns, producing significant industry brand awareness
• Increased booth traffic at industry trade shows by designing and executing creative promotional campaigns
• Constructed and instructed highly effective sales training for national sales team
• Conceived, organized, and moderated webinars for current and prospective clients
• Influenced 24% sales conversion increase as a result of creative and integrated marketing promotion campaigns

Bachelor Of Arts (Ba), Theatre Arts

Associate Of Arts (Aa), Certification In Marketing, 4.0