Dorene Burns Email & Phone Number

Charleston, Sc, Us

Successfully repositioned the SAP Services and Support product portfolio, enabling 22,000 professionals and sales roles, while also achieving a 50% increase in customer-led sessions at major events. Additionally, boosted content consumption by 31% YoY on sap.com/services through strategic emphasis on business outcomes, customer stories, and research findings. Implemented an effective editorial calendar and executive dashboard to enhance stakeholder visibility and track KPIs.

Drove sales success by empowering the global sales team with sales play collateral and demand generation kits, enabling effective communication of business outcomes to customers and partners. Implemented a push-and-pull communication strategy with field sales, leading to a 300% increase in content usage, while also achieving a 200% YoY increase in digital sales revenue through innovative mid-market outreach via 'no-touch' service packages on SAP Digital store.

South San Francisco, California, United States

Delivered a 21% increase in booked and won marketing opportunities by cultivating successful regional partnerships for SAP Training and Adoption SaaS and Services portfolio. Spearheaded a collaborative branding effort, resulting in an effective portfolio renaming and value-based messaging for customers, partners, and internal stakeholders. Accelerated pipeline growth through powerful customer success stories and global research with IDC, producing high-quality assets and amplifying across digital channels.

South San Francisco

Targeted and engaged small, mid, and enterprise audiences through powerful awareness, demand generation, and pipeline acceleration programs, achieving a 21% increase in marketing-generated booked and won opportunities. Drove global research with Oxford Economics, positioning SAP SuccessFactors as a market thought leader by syndicating compelling content for sales and marketing to boost customer engagement. Led global marketing planning for three years in partnership with functional teams, regions, and partners.

San Mateo, Ca

Consulted for San Francisco based advertising agencies Doremus, Duncan/Channon, Baker Street and Rauxa Direct. Conducted competitive analysis for email service providers, offering valuable insights for new customer business development opportunities and researched loyalty gift card programs for retailers, Sears and Kmart.

Redwood City, Ca

Achieved improvements in email metrics (31% open rate, 135% response rate, 3-5% conversion). Directed ea.com web strategy, enhanced user experience, and drove the purchase of a global CRM solution to increase customer retention leveraging customers digital interactions across multiple touchpoints.

San Francisco, Ca

Managed Microsoft Dynamics global direct response business encompassing nine product lines and supervised client retainers spread across US and Europe. Developed and executed advertising agency staff plans for teams in San Francisco, Seattle, and Salt Lake City while overseeing revenue generation in the San Francisco office.

San Jose, Ca

Managed $14M marketing budget, contributing to $140 million in revenue generation in 2005. Spearheaded the development and execution of a successful global customer communication plan for the newly acquired Macromedia customer to increase revenue growth.

San Francisco, Ca

Managed a $12 million advertising budget for the Oracle Application business, effectively coordinating demand generation, integrated media efforts, and the planning and execution of impactful regional "rolling thunder" marketing programs, resulting in significant pipeline growth in the mid-market segment.

San Rafael, Ca

Efficiently managed a $2.2 million budget, cutting vendor expenses by 50%. Planned and executed upsell and cross-sell initiatives that increased customer response by 120% and reduced lead generation costs by 30%, resulting in $120 million revenue growth within 12 months.

Brisbane, Ca

Mountain View, Ca

Mountain View, Ca

Fremont, Ca

Cupertino, Ca