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Responsible for developing and executing the marketing and sales of Alejandro Bulgheroni Estate wine through consumer direct channels.www.bulgheroniwine.com

Responsible for all licensed, on and off Premise chain and independent accounts, for the domestic US market. Working with multiple distributors in the 3 tier system. Grew International markets from a base of 8 nations to 20 adding Germany, Netherlands, Belgium, Luxembourg, Italy, Japan, Mexico, South Africa, Namibia, Botswana, Angola and Peru with pending International agreements for Spain, South Korea, Chile, and Portugal. This included vetting potential clients, negotiating International Distributor contracts, and executing the container order process. On-boarding new partners with materials and data, educating them in the govino multiverse of sales channels. Implemented an annual international meeting for cross-pollination of strategies.Oversaw customization department, which handled wineries, corporate, non profit, stadium, chain restaurant and special events. Developed a comprehensive digital brochure for custom sales and upgrading customization partners to allow for scale and full color quality printing. This involved creating and integrating SOP with a new business partners and bringing 21 new templates online and tooling for multiple printing machines during our busiest season. Doubled the customized channel while keeping the same level of staffing.Set up and created infrastructure for a new office during the transfer of ownership from by BTG to govino, LLC. This included migration of operating systems to a multi user/location cloud environment rather than a server base single location. Oversaw construction of offices and installation of Internet LAN and VOIP phone systems with full backup and multiple redundancy systems. Project came in on time and on budget in less than 30 days.Attended and presented govino at all industry events and distributor tastings, including Aspen Food and Wine, Hawaii Food and Wine. New York Gift Show, The Food Group at Nike Town etc.Created a solid budget model for domestic and International markets.

Manage the overall revenue streams and sales efforts of the Hospitality, Retail and Wholesale channels at a small exclusive winery in the heart of the Napa Valley Building and managing Direct to Consumer and Wholesale teams in the Tasting Room, Wine Club, E-commerce, Special Events, on and off premise sales.

Responsible for all aspects of off-premise chains sales for the Crimson Wine Group covering the United States, representing 4 leading national ultra premium brands. Primary duties were: new client acquisition; sales presentations; distributor partner chain presentations; programming; inventory management; client development and program execution.

Managed day-to-day operations for two wineries, Tasting Room and Special Events departments. Including: Developing and training staff, budget planning and adherence, monthly financial reporting, wine inventory control, effective and deliberate outreach to develop new business, collaborating with wine club and e-commerce marketing efforts to further promote the brands.

Responsible for soliciting, booking, creative design, and orchestrating all events held at the winery, revenue and non-revenue generating. Duties included creative planning, contract negotiation, new business development, budgets, long term and strategic planning. Managed day to day duties of staff and third party vendors, including scheduling event execution, invoicing, and post event follow up. Established strong relationships with corporate clients and destination management companies

Directed all aspects of off-premise catering, from conception to completion. Clients included the Rockefeller Family, social and state dignitaries, Ivy League Universities and Presidents, non-profit organizations, and Fortune 500 companies. Planned and orchestrated a multitude of different events from intimate dinners for 6 to large corporate events for 6000 guests.