Dorian White Email & Phone Number

El Segundo, Ca, Us

Senior Product Marketing Manager Managed Go-To-Market strategies (GTM) focused on creating and improving customer acquisition experience by improving UX, CX, storytelling, and marketing strategy by using statistical and predictive machine learning modeling techniques* Increased acquisition sales with a 23% lift, exceeding organizational goals, from the optimized experience for month-long targeted campaigns (Holidays, Black History month, March madness, NBA playoffs, etc.)* Proposed innovative ways to look at problems using competitive analyses, data mining, statistical analysis, and segmentation traits and presented ideas to stakeholders.* Analyzed customer journey and pain points using various programs, which allowed me to propose and implement solutions that increased customer satisfaction scores by 12%* Developed partnership with Omni channel sales, CX, UX, legal, and development teams to deliver product revenue goals.* Provided weekly and monthly in-depth data analysis on key company goals and market intelligence using Google and Adobe analytics by identifying and presenting key WOW and MOM changes* Created multiple briefs, focused on increasing the visibility of our value proposition that aligned with customer goals* Joined the Cultural, Diversity, Equity team and helped create programs to improve diversity and culture at DIRECTVOther duties involve:* Quantum Metrics and Adobe Ambassador. (Providing analytics and analysis of data for team members)* Worked on providing solutions for the DIRECTV STREAM for MDU (Multi Dwelling Units) project which allows bulk MDU residents to place an online order at a unit-level address with the property’s bulk programming agreement* Worked on providing solutions for the “Stop Single Bill” project which included de-unification tasks to separate billing between AT&T and DIRECTV

Dallas, Tx, Us

Managed a Cloud based (SaaS) Mobile experience for AT&T’s acquisition customers using adaptive technologies * Increased conversion rate from 13% to 27% on average * Created business requirements, Epics, user stories, and acceptance criteria, supporting AT&T’s customers' Propensity to Buy and machine learning profiles * Supported the integration of DIRECTV into AT&T.com for new and existing customers * Launched the new Genie 2 headless server, a cloud-based set-top box product for DIRECTVSet the personalization strategy / available attributes based on customer data into att.com for all wireline services * Wrote and submitted multiple creative briefs focusing on understanding our competitor strengths, weaknesses, and our own competitive positioning * Analyzed which personalization attributes would attract the most sales leads on AT&T.com using analytical data as well as Google insights * Conceptualized a new AMP Google cache page for AT&T marketing pages * Launched WBFC, a project consisting of merging multiple AT&T buy flows into one single experience for the users. (most of the requirements were NDA) * Launched the first Digital Agile Pod at At&TOther duties involve: * Adobe Ambassador (Providing analytics and analysis of data for team members) * Created regional roll out strategies to be turned on by geo location (zip, DMA, state) * Analyzed business requirements, proposed solutions, and oversaw AT&T Wireline (DIRECTV, U-verse internet, VOIP, television) eCommerce projects. * Managed the implementation of eCommerce projects for effectiveness, analyzed data from customer satisfaction surveys, click stream data, and web analytics; reported all findings, as well as suggestions for additional improvements based on the data acquired. * Created online strategy and designed promotional programs for digital products or services to support customers.

Atlanta, Georgia, Us

Oversaw the weekly Broadcasting web operations of RaceBuddy, a Web Award Winning Broadcasting app displaying up to 9 live video feeds with cameras in cars and on the tracks * Maintained NASCAR.com which housed over 17 MM page view a week * Coordinated with multiple partners to run ads and commercial sponsorships during the live digital broadcasting feed. Some of the partners included , Coors Light, Coca Cola, UPS, Ford, True TV, Good Year, Toyota, AT&T, etc… * Managed the proper functioning of the live broadcast feed with multiple teams including CNN satellite engineers * Integrated and updated multiple award winning products, with driving subscription revenue of over $4.2 MM (Scanner [radio broadcast], RaceView, RaceView Quals, and RaceView 360.) * Key liaison between Turner’s internal teams (creative, developer, multimedia, engineers, etc…) and also multiple agencies, including NASCAR, Sport Vision, Octoshape, Sprint, Phunware, MRN Radio, etc… * Oversaw the integration of audio and video streams on the NASCAR Sprint App for both IOS and Android Application. Reviewed Specs, wireframes and the incorporation of advertisement campaigns within the app * Handled multiple sales executions, with product placement, banners, custom build modules, homepage updates, Mobile integration and Google app optimization

Atlanta, Georgia, Us

Managed the creation, production and direction of over 350 Home Depot Videos, including videos for major brands such as Bosch, DeWalt, BEHR, Maytag, LG, GE and many more * Assisted Executive in scoping out their video and photography projects, communicated with multiple departments and managed projects from inception through completion * Collaborated with the social media team by coordinating with Google and YouTube on updating the Home Depot channel * Managed and completed multiple ad campaigns, including banners, homepage takeovers, pre and mid-roll online commercials * Produced multiple micro-sites, which included, Martha Stewart Living, the Home Depot How To Community and over 30 Event and Brand Pages, which involved Video and Photography, creative, content, and web development * Developed multiple project charter and budgets, allocated resources, tracked progress, etc.

Us

The Losers - Motion picture production - Theater released date April 2010

Los Angeles, Ca, Us

Relocated to London to set up, hire, train, manage, motivate and develop teams for the FR/DE data/content and UK/FR/DE merchant operations teams * Defined clear roadmap for the acquisition and structuring of company’s product content * Directed the day-to-day operations of all European, and offshore data teams to meet business performance * Oversaw the project requirements for our on-line boutique and store fronts * Created and oversaw the day-to-day operations for both SEO and SEM teams * Developed project requirements for FR and DE product QA processes which involved 3 countries (US, UK and India) * Worked closely with Brand/Marketing team to analyze key market research/user segmentation data/keywords to ensure product roadmap is aligned with overall brand strategy * Represented data operations view in all strategic discussions including those targeted at the P&L, consumer experience, merchant service level, and technology infrastructure * Involved in the further automation of our processes as our technology advanced, and participated in the evolution of industry-leading product organization techniques * Worked with Sales team to ensure smooth integration of their merchant’s products in our system

Le Chesnay Cedex, France, Fr