Dorian Thomas Email & Phone Number

– Led full cycle marketing operations for a hair extension distribution company, generating $8.5M ARR– Managed $150K annual marketing budget, allocated towards videos, paid ads, and digital, and social channels– Oversaw 10 direct reports––provided analytical coaching and mentorship to drive maximized productivity – Built and managed social profiles (Instagram, Facebook, TikTok)––created compelling content and engaged with followers, gaining 235K+ followers– Increased consumer interest in lead generation (B2C2B) by 150% from pre-pandemic 2019 to 2021––improving from 20 leads per day to 50, by improving organic non-paid social media marketing strategies– Increased new accounts (B2B) by 23% from pre-pandemic 2019 to 2021 via paid and organic social media marketing– Creating a new proprietary web app-based Salon Finder in conjunction with the marketing team and web developers to streamline communications between consumers and partners in order to maximize topline revenue

– Spearheaded efforts to acquire new clients––driving a 40% increase in revenue, companywide– Managed 25+ sales and field personnel––monitored performance and provided fulltime oversite – Maintained and managed CRM system with custom components, upgrades, and general compliances– Directed strategies with integrated Marketing department––implementing incentives to drive growth– Oversaw monthly and quarterly statements with accounting and reconciled forecasts with actual sales metrics– Planned and organized beauty show exhibitor events to increase sales and new client acquisitions– Partnered with celebrity stylists in design, script, videos, music, model acquisition, hair styles, rehearsals

– Planned regional and local education certification trainings for 20+ partners per month– Managed licensed cosmetology trainers to ensure streamlined delivery of trainings – Coordinated all event logistics, travel, budgets, and operations for training programs

Integrated Marketing

Film Scoring Program