Dorianne Ciccarelli Email & Phone Number

Belmar, Nj, Us

New York, New York, United States

• Construct bespoke social and digital strategies exclusively for Fortune 500 CEOs, C-Suite leaders and their brands, designed to surpass KPIs and digital communications goals and meet key objectives that define success.• Partner directly with clients to build mutual trust and inspire strategic action, positioning them as industry trailblazers and bringing narrative enhancing work to target audiences across digital platforms (LinkedIn, X, Instagram, Facebook, etc.), aligning with business goals.• Craft and present client-specific social / digital content monitoring reports and performance analysis to hone data-driven approaches to digital strategy, elevating client visibility, fostering industry influence, driving brand resonance and engaging stakeholders and key target audiences.• Consult on critical business moments including CEO and C-Suite leadership transitions, M&As, IPOs, business, reputational, social and digital crises, and quarterly and yearly earnings results.• Leverage omni-channel approaches to integrate vital aspects of communications across platforms to create a cohesive message that continues to resonate. • Collaborate with cross-functional project teams to create and implement short and long-term integrated social and digital strategies.• Identify emerging trends across the social landscape, co-authoring a global weekly trends report, which is shared with clients, designed to spark innovation and creativity while elevating tactical output and helping to position them as true industry thought leaders.• Contribute to new business development through RFPs, proposals, and client pitches.• Created a yearly team report summarizing client contributions and successes as well as detailed case studies.• Mentor and manage a team of professionals, nurturing their growth and success to through enhance their career and professional standing.

Eatontown, New Jersey, United States

• Lead the development of our digital marketing plans collaborating closely with clients, creative and content teams, and distribution partners, to create an effective and tactical strategy focused on building highly targeted audiences• Consistently monitor trends and competitor communications across all social platforms• Spearhead the strategic and tactical execution of digital marketing campaigns across a variety of platforms, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and strategic recommendations• Manage conception, development and implementation of marketing plans and strategies, product concepts and promotional programs to drive interest and sales, boosting ROI• Lead regular meetings with content managers and graphic design team to craft creative solutions to challenges and present well researched solutions• Lead continuous team trainings to ensure team consistently performs above standards and exceeds goals• Developed an in-depth analytic tracking program focused on harvesting specific insights and metrics• Understand KPIs and analytic tools to provide market research, forecasts, competitive analyses, campaign results and consumer trends in order to translate results into actionable insights for the team• Lead and grow the SMM department, working hand in hand with client acquisition to help convert leads to clients• Constructed an intern program from scratch benefiting multiple departments and aiding in company growth• Responsible for creating hiring criteria, selecting candidates, scheduling and conducting interviews and extending job offers• Restructured internal communications processes to ensure most efficient time management • Initiated and contributed to revamped employee benefit program

Oceanport, New Jersey, United States

New Jersey, United States

•Oversaw the comprehensive communications strategy for a political campaign, managing social, digital, and media relations.

Asbury Park, Nj

Built and managed online communities and digital brand presence, respond in a timely and engaging manner to strengthen consumer relationshipsRemodeled and clarified monthly social media reporting to increase focus on key, actionable metricsCaptured extensive earned media coverage including placements with; the New York Times, News12 NJ, Asbury Park Press, The Washington Post, Z100, New York Daily News, NJ.com, PatchIncreased reach, engagement, impressions, following and link/website clicks Conceptualized, strategized, marketed and executed many at sold-out eventsIncreased revenue for largest annual event, Oktoberfest, by 40%Implemented community driven, socially responsible events increasing charitable donationsDecreased department spending by 37% within 60 days of hirePartnered with local businesses to drive community based initiativesConceptualized, directed and produced video, vlog and photo contentCreated, monitored and managed email marketing campaigns via Fishbowl including monthly newsletterOversaw and approved all print and digital media/advertisingConsistently increased ROI for social initiatives Maintained and updated company website including events, entertainment, menus, specials, etc.Developed company training materials for the company as a whole and all six departments individually

New York, New York

Spring Lake, Nj

Created and executed a 6 month social media campaign to increase revenue, engagment, reach, and brand recognition across a multitude of platformsGreatly increased followers by – Instagram: 91%, Facebook: 28%, Twitter: 30% and Pinterest: 26%Increased social media/marketing based new client acquisition by 300% Increased organic post reach by up to 800%, increased post likes by up to 1450%Gathered and analyzed data to continuously update/focus campaign according to audience engagement

Researched and compiled lists of target media/bloggers/web staff for outreachesMonitored, updated and completed various online social campaigns/projects for a variety of reputable clients Drafted multiple biweekly and final reports for clientsCreated and maintained electronic clip logs and participation grids

Created, updated and modified media listsDrafted press releases, photo captions and media alertsWorked with social media outlets to further the interests of clientsLogged and categorized media clipsCreated PowerPoint presentations for pitches to potential clients

Master Of Science (Ms), Public Relations And Corporate Communication, Gpa 3.8

Ba, Communications/Public Relations, 3.6

Activities and Societies: Lambda Pi Eta, SPRSIntro to Public Relations: Tequila Avión Project Created a comprehensive public relations.