Dorian Rodríguez Riva Palacio

Dorian Rodríguez Riva Palacio Email and Phone Number

Director of Ecommerce - Sorteos Tec @ Tecnológico de Monterrey
Monterrey, N.L., MX
Dorian Rodríguez Riva Palacio's Location
Mexico City, Mexico, Mexico
Dorian Rodríguez Riva Palacio's Contact Details

Dorian Rodríguez Riva Palacio personal email

About Dorian Rodríguez Riva Palacio

As a seasoned marketing executive with over 15 years of experience in diverse sectors like Fashion Retail, Pharma Retail, the Insurance Industry, and the 3D Printing sector, I bring a unique blend of technical knowledge and market insight. I am a creative problem-solver, analytical, technical, and business-oriented, continually striving to modernize and enhance the tools and processes we use. I aim to align teams across business silos and support specialized needs for each division. My expertise spans driving B2B/B2C eCommerce growth, implementing omnichannel strategies, managing PR & communications, enhancing digital marketing, and automating marketing processes. I leverage these skills to foster growth, innovation, and a customer-centric approach in today’s competitive digital landscape, while building motivated, functional teams through effective and democratic leadership.Key Highlights:- eCommerce & Digital Marketing: Proven track record in boosting eCommerce performance and implementing effective SEO/SEM strategies to maximize ROAS and eCommerce sales.- Marketing Automation: Expert in utilizing tools like Salesforce Marketing Cloud, Oracle Eloqua, and Adobe Marketo Engage to streamline processes and maximize ROI through personalized customer journeys.- Omnichannel, Digital Transformation & Data-Driven Strategies: Leading the integration of omnichannel marketing and pioneering digital transformation initiatives to capitalize on data insights.- Growth & Customer Acquisition: Proficient in enhancing audience growth and engagement through strategic mobile app and eCommerce user acquisition, focusing on key metrics such as SAC/CAC, LTV, and ARPU.- Advertising: Experienced in executing ATL & BTL campaigns that boost sales and brand loyalty, driving brand awareness and fostering consumer engagement for enhanced brand building.- External & Internal Communications: Expert in PR and communications strategies to strengthen brand reputation.- Market Research & Business Intelligence: Adept at conducting market research and leveraging business intelligence to gain consumer insights and drive strategic decisions.- Marketing Budget & P&L Management: Competent in managing budgets and forecasting to ensure financial efficiency.- Customer Service: Committed to improving service delivery and customer satisfaction metrics (NPS, CSAT, CES) to optimize Customer Experience (CX).With extensive experience in multiple industries and a proven ability to navigate complex market dynamics, I am equipped to deliver substantial results.

Dorian Rodríguez Riva Palacio's Current Company Details
Tecnológico de Monterrey

Tecnológico De Monterrey

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Director of Ecommerce - Sorteos Tec
Monterrey, N.L., MX
Dorian Rodríguez Riva Palacio Work Experience Details
  • Tecnológico De Monterrey
    Director Of Ecommerce - Sorteos Tec
    Tecnológico De Monterrey
    Monterrey, N.L., Mx
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  • Farmacia San Pablo
    Deputy Director, Pr, Performance Marketing For Ecommerce & Digital Marketing
    Farmacia San Pablo Mar 2022 - Present
    Ciudad De México, Ciudad De México, Mx
    As Deputy Director, I lead performance marketing for eCommerce and digital marketing, focusing on web and app strategies (SEO, SEM, email marketing, and web development) to drive sales and acquire new customers.Key Responsibilities:- Digital Marketing Strategy: Developed and executed a Digital Marketing 360 strategy, enhancing sales for eCommerce on web and app platforms.- Performance Marketing: Oversaw SEO, SEM, email marketing, and web development to boost visibility and performance.- Marketing Automation: Implemented advanced marketing automation using Salesforce Marketing Cloud to enhance customer engagement.- Innovative B2C Marketing: Executed profitable B2C digital marketing campaigns.- CoBranding Initiatives: Led coBranding strategies with major Pharma partners (P&G, Sanofi, GSK, etc).- Paid Media Management: Managed paid media strategies across Meta, Google, Pinterest, and TikTok.- Data-Driven Marketing: Directed data acquisition and demand generation, optimizing the digital channel mix (SEO/SEM, paid social, display, retargeting, email, affiliates, influencers).- Brand Communication: Amplified brand communications through hard-sell campaigns, Hot Sale, Buen Fin, and new pharmacy openings.- Analytics and BI Collaboration: Collaborated with BI teams using PowerBI, Similar Web, Google Analytics 4.0, and Search Console.Key Achievements:- Increased eCommerce Sales: Boosted eCommerce sales by 35% through effective SEO/SEM and targeted marketing.- Enhanced Brand Visibility: Increased brand visibility by 50% through innovative campaigns and paid media.- Improved ROI: Achieved a 40% improvement in ROI by optimizing the digital channel mix.- Successful Campaigns: Led successful campaigns, including Hot Sale and Buen Fin, resulting in a 25% increase in eCommerce sales.- Marketing Automation Success: Enhanced customer engagement with Salesforce Marketing Cloud, increasing email open rates by 60% and conversion rates by 25%.
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  • Jukemob Media
    Senior Consultant, Business Development & Ecommerce
    Jukemob Media Jan 2010 - Present
    Tlalnepantla, Estado De México, Mx
    As Senior Consultant, I help international companies establish in LATAM countries with VAS services, IoT solutions, SaaS / PaaS / IaaS services, cloud solutions, fintech programs, micropayments, SMS Marketing services, and mobile solutions for LATAM operators, mobile partners, suppliers, brands, retailers, insurance, eCommerce, fashion retail, and FMCG industries.• Develop B2C Subscription Latam Program & Mobile VAS Marketing Solution• Define marketing & eCommerce strategies and Influencer management.• Develop marketing strategies for Twitter, Facebook, Instagram, TikTok LinkedIn, and Snapchat.• Develop SaaS/PaaS/IaaS business solutions for brands, retailers, e-commerce, carriers, consumer goods and FMCG industries. • Lead and manage business development of cloud and IoT services in LATAM. • Manage Mobile VAS and IoT relations in LATAM Markets.• Manage micropayments campaigns on web/mobile using carrier billing platforms offering a flexible and secure operator billing mechanism. • Develop mobile payments solutions that enable mobile operators, merchants, developers, and mobile-driven businesses, to make optimal monetization solutions. • Develop new business via SMS Marketing to introduce Mobile SaaS solutions. • Define OTT’s projects for subscription services to create B2C marketing solutions for carriers. • Establish, implement, and measure KPIs for lifecycle marketing campaigns. (New subscribers / cancelation / customer retention / churn / customer acquisition / cost per new customer). • Create and implement a UX/UI in games, ringtone, images, m-learning services that optimize products/subscriber’s growth. • Manage OTT’s services and B2C Latam marketing strategy: establish balance across brand/service and title-specific marketing to plan projects and requirements for OTT subscription’s services, landing pages, CRM programs, and mobile eCommerce. • Define and implement OEM marketing solutions for Handset’s Manufactures in LATAM.
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  • Grupo Acritus
    Director, Marketing And Communications
    Grupo Acritus Feb 2019 - Mar 2022
    Ciudad De México, Distrito Federal, Mx
    As Director, I lead MarComms operation to develop strategies with different goals for PR & Advertising, eComm, internal communication, customer service, VIM, and digital marketing to build brand awareness for Capa de Ozono & Dorothy Gaynor brands, executing and measuring retail experiences which connect to our consumers in a meaningful and the engaging way in online and offline media strategies to build the brands.• Manage marketing budget, forecast, and P&L Brand profit plan. • Lead MarComms for Acritus inclusive of commercial planning, Omni-brand strategies communications development: integrated marketing plan across stores & eCommerce (windows, stores, site, email, media (paid/organic)) and ensure the integrity of brand messaging.• Monitor brand communications KPIs to verify effectiveness on brand awareness, brand affinity and share of voice, Top of Mind. SOM, TOM, SOV.• Develop integrated Ad campaigns with retailers and eComm marketplaces: Liverpool, Coppel, Suburbia, Elektra, Walmart, Amazon, Mercado Libre, Privalia, Linio, ClaroShop, etc• Manage and build relationships with press across Mexico to prepare journalist events of fashion industry, Chamber of the Footwear Industry of Guanajuato(CICEG), International Mexican Footwear Fair (SAPICA), Fashion Seasons Releases.• Lead Visual Merchandising, develop and execute innovative brand, ecommerce, retail marketing, CRM, social media, PR, and brand ambassador strategies thatalign with the brand, business goals, and WGSN trends.• Lead Content development to execution: inclusive of marketing photoshoots and eCommerce photography to execution across stores & online.• Lead Consumer Insights and WGSN market research studies to drive specific insights.• Developed copy, media, and band-specific consumer promotions strategy and priorities to implement 360° ad campaigns.
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  • Formlabs
    B2B Business Development Manager
    Formlabs Jan 2017 - Dec 2020
    Somerville, Ma, Us
    As Business Developer Manager, I led and built customer connections, identified needs, and sold Formlabs 3D products. I achieved sales targets through effective communication and negotiation to drive revenue. Cross-functional collaboration was key to ensuring customer satisfaction and retention.• Directed comprehensive prospect development activities including sales calls, product demonstrations, proposal crafting, and bid preparations for Formlabs 3D Printer product family and associated accessories.• Consistently met and exceeded quarterly personal production sales targets, demonstrating strong sales insight and product knowledge.• Developed and implemented a detailed sales and marketing plan for the assigned region, focusing on major accounts and customer engagement.• Effectively managed the sales funnel in Salesforce, data accuracy, and conversion rates.• Aided the Head of Sales in identifying and pursuing new business opportunities through various channels such as trade shows, webinars, seminars, and industry events.• Analyzed local 3D Printer market competitors in Mexico and devised effective selling strategies.• Established and maintained productive, professional relationships with key personnel in retailers, distributors, and buyers of FormLabs 3D Printers.• Led the joint partner planning process, setting performance, financial targets, and critical milestones to drive mutual success.• Maintained accurate sales forecasts, facilitated regular strategic communications, and played an active role in managing partner sales teams including pipeline reviews and the execution of Formlabs sales strategies.• Collaborated closely with the Director of Sales to integrate efforts across multiple departments to ensure the successful closure of significant Formlabs 3D printer sales opportunities.• Maintaining a detailed understanding of 3D Printing technology and supplies.• Developing and maintaining relationships with potential and existing clients.
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  • Zurich Insurance Company Ltd
    Deputy Director, Marketing And Communications
    Zurich Insurance Company Ltd Sep 2016 - Feb 2019
    Zurich, Zurich, Ch
    As VP, I led MarComms to develop communications strategies for Social Responsibility, PR & Advertising, Internal Communication, Customer Service, and Digital Marketing to increase strategic marketing KPI’s (TOM, SOM, & SOI) and build brand awareness with our clients, employees, and insurance agents for Mexico.• Manage marketing budget, forecast, and P&L Brand profit plan.• Develop the annual marketing plan and define strategic marketing KPI’s for our target.• Design and Implementation of internal communication and internal employee events for 1,500 employees and 3,000 insurance agents (Townhalls, Congresses, Seminars, etc.).• Lead planning and execution of internal and external communications such as internal news, press releases, Q&As, and run thought leadership campaigns in LATAM.• Define customer service protocols to develop CRM & CX Zurich Program to monitoring and measure Net Promoter Score (TNPS & RNPS).• Manage and build relationships with press across LATAM to prepare regular journalist events for the insurances industry, resilience programs, Swiss Chamber of Commerce, International Federation of Red Cross (IFRC) and Mexican Red Cross.• Lead inclusion and diversity Zurich Programs: Women’s Innovation Network, Gender, Generational, Cultural, and LGBTQ+ Diversity.• Encourage volunteering in Social Responsibility activities among internal colleagues, contributing to the culture of the workplace.• Monitor brand communications KPIs to verify effectiveness on brand awareness, brand affinity and share of voice, Top of Mind.• Developing and deploying a clear brand and Media marketing strategy, policy, and messages to engage internal and external stakeholders, CEO, and Management Team. • Collaborate with Zurich’s executive team to develop their platform and messaging via media training, penning op-eds, interview opportunities, and speaking engagements.• Manage relationships with media, events, digital, PR, creative, and CX agencies.
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  • C&A
    Senior Manager, Brand Building
    C&A Aug 2013 - Sep 2016
    Düsseldorf, Nrw, De
    As Sr. Manager, I led marketing actions for the Women’s & Men’s wear category to build awareness and brand recognition for C&A, with systems for planning, executing, and measuring of Annual Marketing Plan with integral strategies development.• Manage ad & media marketing budget (USD$6 million) and sales forecast.• Define brand segmentation Brand development (Ad Awareness 60/40 Brand Adoption).• Create and develop the eCommerce and CRM strategy.• Develop Annual Marketing Plan and define strategic marketing KPI’s for our targets.• Develop copy, media and brand-specific consumer promotions strategy and priorities to implement 360° Ad Campaigns: OOH, buses, Billboards, Digiboards, Fences, Mupis, Magazines, Social Networks, Digital Networks, Mobile, Newspapers, TV, and Radio.• Create brand architecture and methods to analyze competitors (Suburbia, Liverpool, H&M, Inditex, Axo, Coppel) behavior of Fast-Fashion retail market and its possible trends.• Manage relationships with media, digital, PR and creative agencies and partners.• Manage market / customer needs based on market intelligence / data / trends to increase Share of Market, TOM, Aided Awareness, Net Promoter Score metrics (TNPS/RNPS).
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  • Converse
    Head Of Marketing & Communications
    Converse Sep 2011 - Aug 2013
    Boston, Ma, Us
    As Head of, I led marketing operation for Mexico to drive the Go-to-Market process for our strategic retail’s accounts, developing, executing, and measuring retail experiences which connect the Converse brand to our consumers in an engaging way in online and offline media communication’s strategies to build brand awareness.• Manage ad & media marketing budget (USD$15 million) and sales forecast.• Drive full integrated Marketing and Communication tactics, bringing online, social media, and offline media to create powerful campaigns.• Define Brand Communication strategies for Converse’s brands, products and road maps.• Develop an annual marketing plan and define strategic marketing KPI’s for our target.• Plan and execute marketing strategies to establish and maintain Converse Brand presence.• Define Brand Communication strategies for Converse’s brands, products, and roadmaps.• Developed copy, media, and brand-specific consumer promotions strategy and priorities to implement 360° ad campaigns: OOH, buses, Billboards, Digiboards, Fences, Mupis, Magazines, Social Networks, Digital Networks, Mobile, Newspapers, TV, and Radio.• Develop integrated Ad campaigns with retailers: Liverpool, Coppel, Suburbia, Falabella, etc.
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  • Huawei Technologies
    Latam Manager, B2B Business Developer
    Huawei Technologies Dec 2009 - Sep 2011
    Shenzhen, Guangdong, Cn
    As LATAM Manager, I led a value-add-services business development operation in LATAM to develop mobile, cloud marketing, SaaS/PaaS/IaaS and IoT solutions for carriers around subscription programs with VAS marketing solutions.• Lead and manage business development of Huawei’s cloud and IoT services in LATAM. Manage Mobile VAS and IoT relations in LATAM Markets (AmericaMovil, Movistar, Telecom, etc).• Develop SaaS/PaaS/IaaS Huawei business solutions for brands, retailers, e-commerce, carriers, consumer goods and FMCG industries.• Implement innovative messaging of Huawei Cloud solutions and value proposition, both internally and externally with partners and final customers.• Assure control of the Profit & Loss agreed on targets of Huawei’s cloud and IoT business unit.• Collaborate with cross-functional peers across marketing, sales, and partners to develop a robust library of creative content to support thought leaderships, demand generation campaigns, and services sales of Cloud and IoT.• Establish partnerships with local eco-system or other partners, organize webinars or other meetings to develop new business opportunities.• Gather and analyze market intelligence information.
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  • Timwetech
    Senior Manager, B2C & B2B Marketing
    Timwetech Jan 2009 - Dec 2009
    Lisbon, Lisbon, Pt
    As Sr. Manager, I led B2C, B2B & B2O marketing strategies for Mexico’s Telco carriers creating new OTT’s mobile services to make sure that TIMw.e. provided the best value proposition and user experience to the customers in mobile eCommerce eco-system with VAS and micropayments solutions.• Lead and manage performance marketing, acquisition, engagement, and analytics. • Manage micropayments campaigns on web/mobile using carrier billing platforms offering a flexible and secure operator billing mechanism.• Develop mobile payments solutions that enable mobile operators, merchants, developers, and mobile-driven businesses, to make optimal monetization solutions.• Implement B2B marketing solutions for retailers, banking, consumer goods & FMCG industries. • Manage SVA’s commercial relations with Mexican carriers for projects, legal agreements, and execution of payment collection. (Telcel, Movistar, Iusacell and Nextel)• Develop new business via SMS Marketing to introduce Mobile SaaS solutions. • Define OTT’s projects for subscription services to create B2C marketing solutions for carriers.• Establish, implement, and measure KPIs for lifecycle marketing campaigns. (New subscribers / cancelation / customer retention / churn / customer acquisition / cost per new customer). • Create and implement a UX/UI in games, ringtone, images, m-learning services that optimize products/subscriber’s growth. • Develop, manage, innovate, and lead strategies to drive audience, grow user acquisition and engagement delivering the growth goals around subscribers, SAC/CAC, LTV, funnel efficiency, churn, and ARPU.
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  • Gameloft
    Latam Senior Manager, B2C Growth Marketing
    Gameloft Feb 2006 - Jan 2009
    Paris, Paris, Fr
    As LATAM Sr. Manager, I led B2C marketing strategies to launch Gameloft services in each LATAM country created ongoing business relations with LATAM carriers, and in charge of managing LATAM marketing projects, coordinating marketing actions with local teams and supporting local Ad Sales teams on business opportunities.• Lead and manage LATAM B2C team for performance marketing, acquisition, engagement, brand, creative, PR, media, social media, and analytics.• Manage commercial relations with LATAM carriers. (America Movil, Movistar, Telecom, etc.)• Manage OTT game’s services and B2C Latam marketing strategy: establish balance acrossbrand/service and game title-specific marketing to plan gaming’s projects and requirements for OTT subscription services, landing pages, CRM programs, and mobile eCommerce.• Define and implement OEM marketing solutions for Handset’s Manufactures in LATAM. (Nokia, LG, Sony Ericsson, Samsung, Apple, Motorola)• Establish, implement, and measure KPIs for lifecycle marketing campaigns that drive awarenessand acquisition, engagement, and retention. (New subscribers / cancelation / churn / customer acquisition / cost per new customer / customer retention).• Create and implement a UX/UI in games platforms that optimizes products/subscriber’s growth.• Develop, manage, innovate, and lead strategies to drive audience, grow user acquisition and engagement delivering the growth goals around subscribers, SAC/CAC, LTV, funnel efficiency, churn, and ARPU.
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  • Gameloft
    Latam Manager, B2C Growth Marketing
    Gameloft Feb 2005 - Feb 2006
    Paris, Paris, Fr
    - Responsible for launching the Direct Connections and manage the entire B2C operation in LATAM: Argentina, Mexico, Brazil, Colombia, Ecuador, Uruguay and Chile.- Lead the project management for B2C & B2B product range, turning out compelling new customer propositions for developing sales related to advertising investments.- Manage Advertising & Media budget (USD$3.5 millions) and responsible for the performance.- Create the CRM & Subscription Strategies Programs for all Latin America.- Identifying new, profitable and exciting marketing approaches through which to cross sell our products to existing customers.- Create Marketing Communication Strategies for Social Media.- Manage mobile marketing strategies: CPC, CPM, CPL, CPA / SEO- WapSites and eCommerce animation development by promotions seeking for profitable support for the advertising investments.- Setting up advertising accounts with ROI calculation.- Campaigns’ mapping with weekly and monthly reports to the region.- Responsible of all digital, affiliates & publishers negotiations: Buzzcity, AdMob, Mobiclicks, AdsMobi, MobPartner, Toda!Cell, Jumptab.
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  • Mtv Networks
    Coordinator, Marketing & Communications - Talent & Artists Relationship (Tar)
    Mtv Networks Mar 2003 - Feb 2005
    New York, Ny, Us
    - Define the Talent & Artist Relation Strategy for MTV and VH1- Assist TAR and Programming Schedules with other departments administration duties.- Manage department timelines for meeting and operations deadlines.- Maintain all databases.- Coordinate TAR events and press releases.- Manage Public Relations, incoming media requests and building relationships with industry journalists, advertising agencies; creating, executing and measuring media campaigns.- Management of relationship with Digital Agencies & PR media partners.- Logistics control at several events, acoustic concerts or recordings with artists, bands or rock stars.- Weekly programming of the charts of Emosonica, The 10 Most Requested, MTV’s Contra 2.0 and VH1’s Top 60 Videos.- Control of delivery, packaging and shipment of music videos to Miami, Mexico and Buenos Aires. - Update of MTV Norte’s website through daily monitoring.
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  • Aol
    Interactive Marketing Trainee
    Aol Feb 2001 - Mar 2003
    New York, Ny, Us
    - Monitoring of Internet’s advertising campaigns. ASIS & E-Planning- Implementing on-line campaigns; testing the material receiving from the clients for its proper optimization.- Drafting of weekly reports.- Weekly updates of printing inventories, with the development and implementation of insertion orders.- Preparation of final presentations focused on results, promoting the collaboration and improvement of creative areas. - Coordination of creative employees for the following-up of campaigns, creation and update of monthly inventories with each one of the clients and/or advertising agencies with respect to the advertising accounts.- Campaigns’ mapping with weekly and monthly reports to the Latin-American region: Miami, Río de Janeiro, Buenos Aires and Mexico City.
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  • Sony Electronics
    Marketing Management Trainee
    Sony Electronics Feb 2000 - Jan 2001
    San Diego - Us | Tokyo - Jp, Us
    - Mapping of processes and systems for the entire Marketing, Advertising & Promotion’s areas.- Detection of KPI’s and mapping’s areas of opportunity. - Weekly meetings with all marketing areas, whether with employees or top-tier executives, and lecturing courses related to processes of quality: 5’s, Total Quality, Basic Quality Concepts, Systems mapping and Processes.- Image design for the Quality area and implement quality campaigns within the company.
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Dorian Rodríguez Riva Palacio Skills

Mobile Marketing Digital Marketing E Commerce Online Advertising Digital Media Marketing Strategy Marketing Social Media Marketing Social Media Brand Management Online Marketing Product Marketing Digital Strategy Affiliate Marketing Advertising Marketing Communications Google Adwords Interactive Marketing Business Planning Google Analytics Brand Development Marketing Management Integrated Marketing Strategy Business Strategy Management Advertising Management Customer Relationship Management Negotiation Strategic Planning Direct Marketing Public Relations Market Research Community Management Mobile Advertising Business Development Content Strategy Sales Sales Management Project Management Microsoft Office Adobe Creative Suite Teamwork Leadership Communication Decision Making Team Management Team Leadership Customer Service Consumer Insight Sem Mobile Devices Crm Seo Viral Marketing Market Planning B2b New Business Development Mobile Commerce Wap Online Acquisition Mobile Vas Loyalty Programs Marketing Online

Dorian Rodríguez Riva Palacio Education Details

  • Instituto Politécnico Nacional
    Instituto Politécnico Nacional
    Mathematics
  • Tecnológico De Monterrey
    Tecnológico De Monterrey
    Interactive Marketing - Iab Mexico
  • Universidad De Belgrano
    Universidad De Belgrano
    Business Administration
  • Universidad De Belgrano
    Universidad De Belgrano
    Marketing
  • Tecnológico De Monterrey
    Tecnológico De Monterrey
    Marketing

Frequently Asked Questions about Dorian Rodríguez Riva Palacio

What company does Dorian Rodríguez Riva Palacio work for?

Dorian Rodríguez Riva Palacio works for Tecnológico De Monterrey

What is Dorian Rodríguez Riva Palacio's role at the current company?

Dorian Rodríguez Riva Palacio's current role is Director of Ecommerce - Sorteos Tec.

What is Dorian Rodríguez Riva Palacio's email address?

Dorian Rodríguez Riva Palacio's email address is do****@****ail.com

What schools did Dorian Rodríguez Riva Palacio attend?

Dorian Rodríguez Riva Palacio attended Instituto Politécnico Nacional, Tecnológico De Monterrey, Universidad De Belgrano, Universidad De Belgrano, Tecnológico De Monterrey.

What are some of Dorian Rodríguez Riva Palacio's interests?

Dorian Rodríguez Riva Palacio has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is Dorian Rodríguez Riva Palacio known for?

Dorian Rodríguez Riva Palacio has skills like Mobile Marketing, Digital Marketing, E Commerce, Online Advertising, Digital Media, Marketing Strategy, Marketing, Social Media Marketing, Social Media, Brand Management, Online Marketing, Product Marketing.

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