Dorian Rodríguez Riva Palacio Email & Phone Number

Monterrey, N.L., MX

Ciudad De México, Ciudad De México, MX

As Deputy Director, I lead performance marketing for eCommerce and digital marketing, focusing on web and app strategies (SEO, SEM, email marketing, and web development) to drive sales and acquire new customers.Key Responsibilities:- Digital Marketing Strategy: Developed and executed a Digital Marketing 360 strategy, enhancing sales for eCommerce on web.

Tlalnepantla, Estado De México, MX

• As Senior Consultant, I help international companies establish in LATAM countries with VAS services, IoT solutions, SaaS / PaaS / IaaS services, cloud solutions, fintech programs, micropayments, SMS Marketing services.
• Develop B2C Subscription Latam Program & Mobile VAS Marketing Solution
• Define marketing & eCommerce strategies and Influencer management.
• Develop marketing strategies for Twitter, Facebook, Instagram, TikTok LinkedIn, and Snapchat.
• Develop SaaS/PaaS/IaaS business solutions for brands, retailers, e-commerce, carriers, consumer goods and FMCG industries.
• Lead and manage business development of cloud and IoT services in LATAM.

Ciudad De México, Distrito Federal, MX

• As Director, I lead MarComms operation to develop strategies with different goals for PR & Advertising, eComm, internal communication, customer service, VIM, and digital marketing to build brand awareness for Capa de.
• Manage marketing budget, forecast, and P&L Brand profit plan.
• Lead MarComms for Acritus inclusive of commercial planning, Omni-brand strategies communications development: integrated marketing plan across stores & eCommerce (windows, stores, site, email, media (paid/organic)) and.
• Monitor brand communications KPIs to verify effectiveness on brand awareness, brand affinity and share of voice, Top of Mind. SOM, TOM, SOV.
• Develop integrated Ad campaigns with retailers and eComm marketplaces: Liverpool, Coppel, Suburbia, Elektra, Walmart, Amazon, Mercado Libre, Privalia, Linio, ClaroShop, etc
• Manage and build relationships with press across Mexico to prepare journalist events of fashion industry, Chamber of the Footwear Industry of Guanajuato(CICEG), International Mexican Footwear Fair (SAPICA), Fashion.

Somerville, MA, US

• As Business Developer Manager, I led and built customer connections, identified needs, and sold Formlabs 3D products. I achieved sales targets through effective communication and negotiation to drive revenue..
• Directed comprehensive prospect development activities including sales calls, product demonstrations, proposal crafting, and bid preparations for Formlabs 3D Printer product family and associated accessories.
• Consistently met and exceeded quarterly personal production sales targets, demonstrating strong sales insight and product knowledge.
• Developed and implemented a detailed sales and marketing plan for the assigned region, focusing on major accounts and customer engagement.
• Effectively managed the sales funnel in Salesforce, data accuracy, and conversion rates.
• Aided the Head of Sales in identifying and pursuing new business opportunities through various channels such as trade shows, webinars, seminars, and industry events.

Zurich, Zurich, CH

• As VP, I led MarComms to develop communications strategies for Social Responsibility, PR & Advertising, Internal Communication, Customer Service, and Digital Marketing to increase strategic marketing KPI’s (TOM, SOM, &.
• Manage marketing budget, forecast, and P&L Brand profit plan.
• Develop the annual marketing plan and define strategic marketing KPI’s for our target.
• Design and Implementation of internal communication and internal employee events for 1,500 employees and 3,000 insurance agents (Townhalls, Congresses, Seminars, etc.).
• Lead planning and execution of internal and external communications such as internal news, press releases, Q&As, and run thought leadership campaigns in LATAM.
• Define customer service protocols to develop CRM & CX Zurich Program to monitoring and measure Net Promoter Score (TNPS & RNPS).

Düsseldorf, NRW, DE

• As Sr. Manager, I led marketing actions for the Women’s & Men’s wear category to build awareness and brand recognition for C&A, with systems for planning, executing, and measuring of Annual Marketing Plan with integral.
• Manage ad & media marketing budget (USD$6 million) and sales forecast.
• Define brand segmentation Brand development (Ad Awareness 60/40 Brand Adoption).
• Create and develop the eCommerce and CRM strategy.
• Develop Annual Marketing Plan and define strategic marketing KPI’s for our targets.
• Develop copy, media and brand-specific consumer promotions strategy and priorities to implement 360° Ad Campaigns: OOH, buses, Billboards, Digiboards, Fences, Mupis, Magazines, Social Networks, Digital Networks.

Boston, MA, US

• As Head of, I led marketing operation for Mexico to drive the Go-to-Market process for our strategic retail’s accounts, developing, executing, and measuring retail experiences which connect the Converse brand to our.
• Manage ad & media marketing budget (USD$15 million) and sales forecast.
• Drive full integrated Marketing and Communication tactics, bringing online, social media, and offline media to create powerful campaigns.
• Define Brand Communication strategies for Converse’s brands, products and road maps.
• Develop an annual marketing plan and define strategic marketing KPI’s for our target.
• Plan and execute marketing strategies to establish and maintain Converse Brand presence.

Shenzhen, Guangdong, CN

• As LATAM Manager, I led a value-add-services business development operation in LATAM to develop mobile, cloud marketing, SaaS/PaaS/IaaS and IoT solutions for carriers around subscription programs with VAS marketing.
• Lead and manage business development of Huawei’s cloud and IoT services in LATAM. Manage Mobile VAS and IoT relations in LATAM Markets (AmericaMovil, Movistar, Telecom, etc).
• Develop SaaS/PaaS/IaaS Huawei business solutions for brands, retailers, e-commerce, carriers, consumer goods and FMCG industries.
• Implement innovative messaging of Huawei Cloud solutions and value proposition, both internally and externally with partners and final customers.
• Assure control of the Profit & Loss agreed on targets of Huawei’s cloud and IoT business unit.
• Collaborate with cross-functional peers across marketing, sales, and partners to develop a robust library of creative content to support thought leaderships, demand generation campaigns, and services sales of Cloud and.

Lisbon, Lisbon, PT

• As Sr. Manager, I led B2C, B2B & B2O marketing strategies for Mexico’s Telco carriers creating new OTT’s mobile services to make sure that TIMw.e. provided the best value proposition and user experience to the.
• Lead and manage performance marketing, acquisition, engagement, and analytics.
• Manage micropayments campaigns on web/mobile using carrier billing platforms offering a flexible and secure operator billing mechanism.
• Develop mobile payments solutions that enable mobile operators, merchants, developers, and mobile-driven businesses, to make optimal monetization solutions.
• Implement B2B marketing solutions for retailers, banking, consumer goods & FMCG industries.
• Manage SVA’s commercial relations with Mexican carriers for projects, legal agreements, and execution of payment collection. (Telcel, Movistar, Iusacell and Nextel)

Paris, Paris, FR

• As LATAM Sr. Manager, I led B2C marketing strategies to launch Gameloft services in each LATAM country created ongoing business relations with LATAM carriers, and in charge of managing LATAM marketing projects.
• Lead and manage LATAM B2C team for performance marketing, acquisition, engagement, brand, creative, PR, media, social media, and analytics.
• Manage commercial relations with LATAM carriers. (America Movil, Movistar, Telecom, etc.)
• Manage OTT game’s services and B2C Latam marketing strategy: establish balance acrossbrand/service and game title-specific marketing to plan gaming’s projects and requirements for OTT subscription services, landing.
• Define and implement OEM marketing solutions for Handset’s Manufactures in LATAM. (Nokia, LG, Sony Ericsson, Samsung, Apple, Motorola)
• Establish, implement, and measure KPIs for lifecycle marketing campaigns that drive awarenessand acquisition, engagement, and retention. (New subscribers / cancelation / churn / customer acquisition / cost per new.

Paris, Paris, FR

- Responsible for launching the Direct Connections and manage the entire B2C operation in LATAM: Argentina, Mexico, Brazil, Colombia, Ecuador, Uruguay and Chile.- Lead the project management for B2C & B2B product range, turning out compelling new customer propositions for developing sales related to advertising investments.- Manage Advertising & Media.

New York, NY, US

- Define the Talent & Artist Relation Strategy for MTV and VH1- Assist TAR and Programming Schedules with other departments administration duties.- Manage department timelines for meeting and operations deadlines.- Maintain all databases.- Coordinate TAR events and press releases.- Manage Public Relations, incoming media requests and building relationships.

New York, NY, US

- Monitoring of Internet’s advertising campaigns. ASIS & E-Planning- Implementing on-line campaigns; testing the material receiving from the clients for its proper optimization.- Drafting of weekly reports.- Weekly updates of printing inventories, with the development and implementation of insertion orders.- Preparation of final presentations focused on.

San Diego - US | Tokyo - JP, US

- Mapping of processes and systems for the entire Marketing, Advertising & Promotion’s areas.- Detection of KPI’s and mapping’s areas of opportunity. - Weekly meetings with all marketing areas, whether with employees or top-tier executives, and lecturing courses related to processes of quality: 5’s, Total Quality, Basic Quality Concepts, Systems mapping.

Bachelor Of Engineering - Be, Mathematics

Diploma, Interactive Marketing - Iab Mexico

Master Of Business Administration (M.B.A.), Business Administration

Bachelor’S Degree, Marketing

Bachelor'S Degree, Marketing