Dorin Shen work email
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I'm a catalyst for positive change and growth in the product land. My superpowers are accelerating growth with new initiatives and solving user problems creatively. With my decade-long product career starting in B2B product-led growth from day one, I have a proven track record in building 0->1 products and driving multi-year product strategies—from launching 7+ new products to improving revenue retention from 94% to over 100%. User-centric growth has been part of my entire career—with 15 years of experience ranging from go-to-market strategy to product development—and I love to debate the overwhelming benefits of product leaders having a marketing background.I’m a truth and feedback seeker, an enthusiast about information design, and a foodie who runs to stay in shape.
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Co-FounderSingle Origin RecordsGainesville, Fl, Us
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Head Of ProductCeresa 2024 - PresentAustin, Texas, Us• Working directly with the founder/CEO to drive growth and adoption, focusing on enterprise customers• Building the core product culture at Ceresa from the ground up—hiring, leading, and mentoring high-performing product, design, and engineering teams• Built the mission-critical native scheduling and conferencing experience in 3 months, which resulted inbringing clarity of user progress by more than 80% and improving data accuracy by more than 25%• Creating human-centered live experiences, administering evidence-based leadership developmentprograms, and delivering tech-enabled measurable impact at scale• Scaffolding program health via new data orchestration within 3 months -
Senior Product Manager, New Ventures & Europe GrowthTaskrabbit 2023 - 2024San Francisco, Ca, Us• Built a new B2B2C last-mile retail delivery marketplace (Web, iOS, and Android) from scratch to unlock revenue opportunities for its parent company—Ingka Group (IKEA)• Improved efficiency and reduced travel distance by 21% via launching the batching and routing services• Increased driver adoption rate by >72% and grew service footprint by 2X in 6 months -
Senior Product Manager Ii, Ai-Powered Seismic For MeetingsSeismic 2022 - 2023San Diego, Ca, Us• Led both internal and external cross-functional teams and built my first two 0>1 Al/ML products • Built and patented a 0>1 AI-powered conversation product that embeds content directly in customer meetings—improved compliance for customers in financial services, streamlined sales conversations, and drove revenue growth• Created a 0>1 AI-powered analytics tool that integrates with CRMs to provide actionable insights on content effectiveness, buyer intent, and enablement gaps to target -
First Product Manager + DesignerSales Impact Academy 2021 - 2022Seattle, Us -
Lead Product ManagerSales Impact Academy 2021 - 2022Seattle, Us• Joined SIA as the first and only product manager and designer to build a 0>1 coaching platform• Shipped 0>1 products in less than 6 months• Created internal tools and improved admin efficiency by >90%• Expanded the team by 10X and launched the new platform in less than 12 months • Scaled revenue by 4X in a year and worked with organizations like HubSpot, Klaviyo, BetterUp, GitHub, and Gong to help their B2B GTM teams master the skills that sell
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Product Manager, Customer EducationAtlassian 2020 - 2021Sydney, Nsw, Au• Revamped Atlassian University to accelerate growth across the Atlassian product family—from scaling SMB and enterprise e-commerce to rebuilding the end-to-end B2B and B2C experience• Launched the new Atlassian University user experience, approved to be better by 80% of the customers• Accomplished the end–to–end re-platforming initiative in half the time with >14 cross-functional teams• Increased learner engagement by 500% within 12 months • Prevented customer service interruptions entirely by redesigning and relaunching a training app across multiple deployments within 6 months -
Sr. Product Strategist, Product Strategy (M&A)Instructure 2019 - 2020Salt Lake City, Utah, Us• Drove M&A strategies and design vision-driven M&A framework and process -
Sr. Product Strategist, Product Strategy (Greater China Growth)Instructure 2018 - 2020Salt Lake City, Utah, Us• Founding strategist for the Chinese market and responsible for its growth• Led market research and pricing and packaging strategies from day one—from creating product strategies and forming market segmentation to shaping actionable roadmaps and launching products and services• Launched the regional business with >$100K in bookings (before launch) and implemented products and services for the early strategic customers (e.g., Peking University)• Established multiple functions—generating >$300K sales pipeline, ensuring product readiness, creating 30+ marketing materials, building local teams, and expanding partnerships
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Senior Product Manager/Strategist, Product Strategy (K12 Growth)Instructure 2016 - 2020Salt Lake City, Utah, Us• In charge of making K12 business profitable, become the market leader for LMS, and explore new products, domestic and global market opportunities• Helped bring K12 business to revenue–neutral in one year; increased >40% expected bookings over two years• At-bat ACV won up 10% in 2017; revenue retention up from 94% to over 100%• Led multi-year product strategies with 100+ research for messaging, usability, and product validation• Increased win rate by 4% by leading cross-functional teams of 80+ teammates• Led international market validation, defined global expansion playbook, and drove GTM strategies• Identified new growth opportunities and built 0->1 analytics tools 100% faster than other features
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Manager, Product Strategy & Market ResearchInstructure 2015 - 2016Salt Lake City, Utah, Us• Built this new role with two goals—guide product strategy and generate business opportunities• Expanded product ecosystem by more than 36% by identifying strategic partnerships• Increased sales win rate and influenced product roadmap by turning win/loss analysis into insightful actions
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Marketing Manager + Product Marketing Manager, Corporate MarketInstructure 2014 - 2015Salt Lake City, Utah, Us• Launched Bridge, Instructure’s corporate LMS, and achieved revenue goals.
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Marketing Strategic PlannerAdasia 2013 - 2014Englewood Cliffs, Nj, UsBuilt research-based POVs to create business opportunities and shaped creative approaches for Verizon Wireless, agency’s largest account. -
Account/ Project ManagerAlanguagebank 2012 - 2013New York, Ny, UsOversaw localization, translation, transcreation, transcription, interpretation, and voice-over projects for key clients: MassMutual, Hilton Grand Vacations, SK-II, Saatchi & Saatchi, Hogarth Worldwide, and FEMA. -
Account ExecutiveAdmerasia 2010 - 2012New York, New York, UsKey clients: Lowe’s, SK-II, DISH Network, Citibank, Nissan, and Texas Lottery. -
Strategic Planner (Brand Strategy/ Advertising Campaign)S.I. Newhouse School Of Public Communications At Syracuse University 2009 - 2010UsDeveloped communication strategy plans and integrated advertising campaigns from start to finish for PARADE Magazine, Playskool, Chevrolet, and U.S. People Foods & Beverages Inc. -
Chinese LinguistFreelance 2008 - 2010
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Strategic PlannerTaiwan Media, Llc 2008 - 2009• Increased sponsorship revenue by 32% through effective pitching at media and ad agencies.• Developed website structure, outlined contents, and created ads implementation process.
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Account ExecutiveOgilvy & Mather Advertising 2006 - 2007New York, Ny, UsKey clients: Nike, Levi’s, GlaxoSmithKline, and International Games System
Dorin Shen Skills
Dorin Shen Education Details
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S.I. Newhouse School Of Public Communications At Syracuse UniversityAdvertising -
National Chengchi UniversityRisk Management And Insurance
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National Chengchi UniversityMarketing Management Program
Frequently Asked Questions about Dorin Shen
What company does Dorin Shen work for?
Dorin Shen works for Single Origin Records
What is Dorin Shen's role at the current company?
Dorin Shen's current role is Co-Founder.
What is Dorin Shen's email address?
Dorin Shen's email address is do****@****pact.io
What is Dorin Shen's direct phone number?
Dorin Shen's direct phone number is +180186*****
What schools did Dorin Shen attend?
Dorin Shen attended S.i. Newhouse School Of Public Communications At Syracuse University, National Chengchi University, National Chengchi University.
What are some of Dorin Shen's interests?
Dorin Shen has interest in Marathon Runner.
What skills is Dorin Shen known for?
Dorin Shen has skills like Integrated Marketing, Advertising, Digital Strategy, Online Advertising, Digital Marketing, Social Media, Market Research, Digital Media, Project Management, Interactive Marketing, Marketing, Media Planning.
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