Dorin Shen Email & Phone Number

Gainesville, FL, US

Austin, Texas, US

• Working directly with the founder/CEO to drive growth and adoption, focusing on enterprise customers
• Building the core product culture at Ceresa from the ground up—hiring, leading, and mentoring high-performing product, design, and engineering teams
• Built the mission-critical native scheduling and conferencing experience in 3 months, which resulted inbringing clarity of user progress by more than 80% and improving data accuracy by more than 25%
• Creating human-centered live experiences, administering evidence-based leadership developmentprograms, and delivering tech-enabled measurable impact at scale
• Scaffolding program health via new data orchestration within 3 months

San Francisco, CA, US

• Built a new B2B2C last-mile retail delivery marketplace (Web, iOS, and Android) from scratch to unlock revenue opportunities for its parent company—Ingka Group (IKEA)
• Improved efficiency and reduced travel distance by 21% via launching the batching and routing services
• Increased driver adoption rate by >72% and grew service footprint by 2X in 6 months

San Diego, CA, US

• Led both internal and external cross-functional teams and built my first two 0>1 Al/ML products
• Built and patented a 0>1 AI-powered conversation product that embeds content directly in customer meetings—improved compliance for customers in financial services, streamlined sales conversations, and drove revenue.
• Created a 0>1 AI-powered analytics tool that integrates with CRMs to provide actionable insights on content effectiveness, buyer intent, and enablement gaps to target

Seattle, US

Seattle, US

• Joined SIA as the first and only product manager and designer to build a 0>1 coaching platform
• Shipped 0>1 products in less than 6 months
• Created internal tools and improved admin efficiency by >90%
• Expanded the team by 10X and launched the new platform in less than 12 months
• Scaled revenue by 4X in a year and worked with organizations like HubSpot, Klaviyo, BetterUp, GitHub, and Gong to help their B2B GTM teams master the skills that sell

Sydney, NSW, AU

• Revamped Atlassian University to accelerate growth across the Atlassian product family—from scaling SMB and enterprise e-commerce to rebuilding the end-to-end B2B and B2C experience
• Launched the new Atlassian University user experience, approved to be better by 80% of the customers
• Accomplished the end–to–end re-platforming initiative in half the time with >14 cross-functional teams
• Increased learner engagement by 500% within 12 months
• Prevented customer service interruptions entirely by redesigning and relaunching a training app across multiple deployments within 6 months

Salt Lake City, Utah, US

• Drove M&A strategies and design vision-driven M&A framework and process

Salt Lake City, Utah, US

• Founding strategist for the Chinese market and responsible for its growth
• Led market research and pricing and packaging strategies from day one—from creating product strategies and forming market segmentation to shaping actionable roadmaps and launching products and services
• Launched the regional business with >$100K in bookings (before launch) and implemented products and services for the early strategic customers (e.g., Peking University)
• Established multiple functions—generating >$300K sales pipeline, ensuring product readiness, creating 30+ marketing materials, building local teams, and expanding partnerships

Salt Lake City, Utah, US

• In charge of making K12 business profitable, become the market leader for LMS, and explore new products, domestic and global market opportunities
• Helped bring K12 business to revenue–neutral in one year; increased >40% expected bookings over two years
• At-bat ACV won up 10% in 2017; revenue retention up from 94% to over 100%
• Led multi-year product strategies with 100+ research for messaging, usability, and product validation
• Increased win rate by 4% by leading cross-functional teams of 80+ teammates
• Led international market validation, defined global expansion playbook, and drove GTM strategies

Salt Lake City, Utah, US

• Built this new role with two goals—guide product strategy and generate business opportunities
• Expanded product ecosystem by more than 36% by identifying strategic partnerships
• Increased sales win rate and influenced product roadmap by turning win/loss analysis into insightful actions

Salt Lake City, Utah, US

• Launched Bridge, Instructure’s corporate LMS, and achieved revenue goals.

Englewood Cliffs, NJ, US

Built research-based POVs to create business opportunities and shaped creative approaches for Verizon Wireless, agency’s largest account.

New York, NY, US

Oversaw localization, translation, transcreation, transcription, interpretation, and voice-over projects for key clients: MassMutual, Hilton Grand Vacations, SK-II, Saatchi & Saatchi, Hogarth Worldwide, and FEMA.

New York, New York, US

Key clients: Lowe’s, SK-II, DISH Network, Citibank, Nissan, and Texas Lottery.

US

Developed communication strategy plans and integrated advertising campaigns from start to finish for PARADE Magazine, Playskool, Chevrolet, and U.S. People Foods & Beverages Inc.

• Increased sponsorship revenue by 32% through effective pitching at media and ad agencies.
• Developed website structure, outlined contents, and created ads implementation process.

New York, NY, US

Key clients: Nike, Levi’s, GlaxoSmithKline, and International Games System

Master Of Arts, Advertising

Bachelor Of Business Administration, Risk Management And Insurance

Marketing Management Program