• Overall responsibility for the brand’s business activities (250 million NIS): meeting the brand’s sales, market share and profitability targets while maintaining the lead in set categories as well as planning both pricing and promotional strategies.• Leading the development process of new products and packaging along with examining sales potential and the suitability of the products for the consumers and the market.• Leading the brand’s strategic development, having carried out exhaustive research into the potential market share, mapping the requirements and identifying the growth engines of each of the categories as well as global market trends.• Characterisation of the communication strategies while maximising the marketing mix (ATL, BTL and digital)• Manager - administration of the Junior brand.

• Managing the Advertising & Marketing team, leading the strategic process and its application as well as the implementation of brand positioning nationwide.• Direct and Matrix management of a number of concurrent projects, leading and managing sizable campaigns totalling some 30 M NIS per annum. • Planning and establishing the annual budget for the Marketing & Sales dept. (about 80% of the company's overall budget) as well as developing the business plans, monitoring compliance with the set targets including analysis of sales data. • Was party to the process of setting up ‘SAMSUNG Cellular’, its chain of mobile phones stores in Israel as well as establishing the strategic plan for the project.• Management and leadership launching of Android in Israel [incl. Galaxy S1, S2 and S3]• Responsible for the ongoing liaison with the company’s offices abroad, consolidating all the marketing data as well as producing reports based on the array of marketing activities.

Managing the company’s Public Relations Department, including setting a monitoring programme in accordance with international standards.• Raising the monthly exposure value from 200,000 NIS to 1.5 million NIS according to Ifat Group, Israel’s leading media information company.• Analysis of the target market and conducting market research surveys, identifying consumer perceptions and insights as well as creating brand promoting marketing concepts. • Creating the company’s website. Integrating social media networks therein.• Organising dozens of marketing events throughout the year, conducting negotiations with suppliers, agreeing on locations, security issues and sponsorships.• Ongoing liaising with the company’s headquarters in Austria, regular visits to HQ and presentation of marketing plans.