Doris Chan Email & Phone Number

Hong Kong

Hong Kong Sar

Hong Kong

Hong Kong

[Yahoo EC Web Content Management]• Supervision of all web content (Images and descriptions) of all online channels on accuracy and according to brand compliance or standard• Provide editorial support content control for Yahoo Deals, Auctions, Outlet and Store[Operations Resources Allocation]• Assign available resources to fulfill internal operations need• Design and enhance existing operation flow in project base• Manage external vendors (Outsource Designer, Technical Partner, Project partner etc.), including budget control, schedule and contract preparation[Yahoo EC Digital Marketing]• Work with the Sales & Marketing Team and vendor partners in developing eMarketing strategies including, web content design, email communications, offline advertising, social media, etc.

Hong Kong

[Yahoo Deals Page Production]• Design and produce deal page (Images design and content development)• Edit and fine tune deal page elements to ensure that the pages appear as relevant as possible to a search engine for the search terms (SEO)[Yahoo EC Promotional Channel Management]• Build and execute online/offline advertising strategy for user acquisition with strong focus on targeted Ad• Monitor and measure the KPIs for all promotional channels• Design, test, execution & analysis of eDM, Yahoo Front page ad, Facebook Sponsored ad and • Optimize all promotional channels // YoY + 40% revenue growth• Maintain the total GMV contribution of Deals Promotional Channels above 20%[Yahoo Deals Account Management – Direct Merchants / White Label]• Support revenue by managing key clients (eg. HK Ocean Park, Disneyland and Maxim’s Group) & other strategic partners and maintaining sophisticated deals schedule • Review and implement promotion tactics or strategies which align with sales strategic objectives• Worked closely with sales to make sure merchants’ expectations are met[Internal & External Operations] • Collaborate with teams, e.g. finance, legal, product development, operation, sales, etc. to implement new projects/ideas• Prepare and submit daily reports with data analytic tools (SAS BI, Yahoo Web Analytics & Google Analytics) internally• Participate in periodic review/planning meetings• Troubleshoot the user issues with sales, customer care and even legal

- Implement various marketing programs and events, including Facebook marketing & Blogger marketing- Sales management & promoter training- Coordinate with internal departments for production of BTL materials & E-shop Copywriting- Communicate with external buyers and different retail stores

- Providing write-ups for daily deals- Inputting, maintaining and updating the web content - Communicate with merchants

Bachelor Of Commerce (B.Com.), Marketing & Advertising

Hd In Business, Sales, Marketing & Advertising