Doris Ding Email & Phone Number

中国 上海市

- Support marketing director to build Toothtalk, the secondary growth curve oral care brand of YNBY from 0 to 1. The scope includes brand building，new product development and integrated marketing strategy.- Take charge of brand strategy including brand positioning, value proposition, visual system as well as brand communications strategy.- Lead new product development of consumables category(mouthwash and oral spray) and achieved NO.1 oral spray brand in Douyin within 6 months. The monthly sales reached 5 million.

As marketing partner，take charge of Brand strategy，product matrix strategy，integrated marketing strategy as well as marketing team building from 0 to 1.1. Develop brand strategy including brand positioning，value proposition and story telling from 0 to 1.2.Build product matrix and create 6 sub brands/products strategy from including product positioning，naming，slogan，packaging design and communication strategy; Launched 3 sub brands- Mood SPA, Bubble Ocean and Plum Forest in JD & offline channels within 3 months.3.Build BrewComm marketing team and partner pool;Participate in company decision- making matters.

上海

Work as a product owner to build a new enhanced sparkling water brand from 0 to 1 from NPD, brand positioning，creative asset development, launch campaign to online & offline commercial plan.

上海

- Assist line manager to develop and implement Garment Care marketing strategy and category roadmap by channels. - Work with Marketing Intelligence team to conduct the quality and quantity research to study consumer behavior, demands and unmet needs and then give the feedback to product team to guide the new product launch. - Work closely with JD, T-Mall, offline sales team and trade marketing team to drive both market share and sell out. Specifically responsible for Tmall channel including Tmall business analysis, traffic and conversion tracking, data bank program tracking as well as living streaming cooperation. - Manage Marcom budget and lead digital and PR agency to deliver campaign and PR event plan as well as always on KOL cooperation. - Manage vendors to deliver marketing materials, such as promotion mechanism, gifting box, demo materials, offline store display.

上海

2015.11- 2018.4Internal startup project：0-1 cheese brand building- Brand building and management. Develop a new cheese brand from 0 to 1 including brand positioning, visual Identity, brand story, assets and brand strategy on Food & Service, Retail and E-commerce channels.- Event planning and execution. Independently lead International Cheese Guild Ceremony in French Embassy, New brand launching，Michelin Star Chef Demo, Chef Cocktail，Retail VIP Cheese Classes, Media and KOL Cooking Class.-Digital platform development and management. Independently work with agency to build the first professional cheese website in China.- PR management. Liaise with Traditional media, Social media, KOL，Industry association,Embassy，Chamber of commerce.Award： 2017 Sinodis Great Job Certificate2018.4-2018.11- Work as the project leader to develop brand strategy of an online cheese & In-home baking community and offline Flagship Store planning，which includes consumer insight，concept development，, brand positioning, visual identity and marketing activation plan. - Develop social-commerce model to build the online cheese & In-home baking community in China in the form of Wechat and Mini Program.- Develop digital communication proposals for key brands to drive the traffic. Cooperate with E-Commerce team and be responsible for integrated marketing campaign to uplift the market share of both online and offline.

中国 上海市区

Department: User Experience Center Project：Yoga Notebook-Conduct marketing investigation and analysis for competitive products.-Develop user research proposal for Lenovo notebook product, including design methodology, compile inquiry questionnaire and outlines of user interview, recruit users and conduct tests and interviews.-Communicate user feedbacks with designers and developer, which could be used to improve the appearance and performance of products according to real demand of users.

Master'S Degree, Mass Communication/Media Studies

Activities and Societies: Leicester Highcross Shopping Center | Part-time Luggage Sales TCSL Teacher | Teach local elderly people.

Bachelor'S Degree, Journalism

Activities and Societies: Student Union Volunteer Associations Student Federation University Dance CrewAwards： University Scholarship.