• Annual departmental budget preparation and monitoring, monitor expenditures closely, identify cost-saving opportunities, and ensure strict adherence to budgets.• Annual events calendar preparation, management, and coordination to enhance engagement and satisfaction and oversee marketing activations to ensure successful execution through physical attendance.• Oversee the production of all company materials ensuring consistency with the brand’s identity and messaging by collaborating with the central marketing team to develop and implement the brand plan.• Ensure website content is up-to-date and aligns with brand messaging, monitor website performance and user experience, implementing improvements as needed and collaborate with web developers and designers to enhance website functionality and design.• Develop and execute social media strategies to enhance brand visibility and engagement through creation of compelling content for various platforms, maintaining a content calendar to ensure timely and consistent posting and preparing social media reports.• Conduct market research to monitor brand awareness and public perception by analyzing data to provide insights and recommendations for brand enhancement.• Conduct thorough competitor analysis to identify market trends and competitive positioning, prepare detailed reports on competitor activities and provide strategic recommendations.• Manage communication channels with members to ensure effective information dissemination and feedback collection, develop and distribute product surveys to gather customer feedback, design and execute email marketing campaigns to promote products and engage members.• Oversee the execution of marketing admin duties including but not limited to weekly reporting, monthly closing reporting, End year reporting, book club management coordination as well providing marketing support to other departments.

• Develop and lead strategic membership development program designed to increase total membership count and membership due revenue • Assist in the development and implementation of advertising and promotional campaigns designed to generate membership sales• Initiate, organize and implement innovative events for club members • Develop and maintain strong relationships with current members to encourage participation in club events and maintain a high level of member satisfaction• Develop and ensure maintenance of an accurate contact management system including call records, database and activity management • Maintain membership records on all members • Generate monthly membership reports • Drive sales and marketing activities to grow revenues from member and non-member spend • Attract and retain event sponsors • Collate information from all departments and generate quarterly news letter for members • Monitor business volumes forecast and plan accordingly in areas of manpower, productivity, cost and other expenses • Manage membership accounts and ageing, ensuring collection of payment within the required time frame• Undertake market research and establish the best way to reach target groups• Write, edit and proofread marketing materials to use in different channels

Devise new and original strategies and techniques necessary for achieving the sales targets; setting weekly, quarterly, monthly, and annual sales targets and making sure these targets are realistic and achievable.Define and implement sales policies and procedures.Researching and identifying sales opportunities, generating leads, and targeting potential clients: Looking for and establishing contact with prospective customers and clients for their company; and acting as a company representative in trade shows and other related events.Developing, maintaining, and improving relationships with key accounts to maintain a high level of service and client loyalty.Conducting sales meetings with clients by organizing CME's to understand their needs, engage with Doctors and Clinicians with informative talks on when to refer a patient to take a certain test.Organize different campaigns targeting to promote early screening of such illness as Cancer, Diabetes Management just to mention but a few. Prepare sales reports and tracking sales performance.Identify possible partner facilities to grow our chain of Laboratories.

Digital and Social Media Marketing of the company’s training's on back linking sites, social media sites and Email Marketing Campaigns using HTML to send personalized emails through mail chimp. Running forum campaigns on D- Groups such as Pima, Pelican and Paepard. Updating the Website’s training calendar 3 months prior to upcoming training's using word press. Managing the HubSpot CRM.Client lead generation and management by use of google analytics to determine which sites are more active and drive more traffic to the company’s website. Develop and implement Search Engine Optimisation to ensure Indepth Research Services is ranked among the top training companies. Keep abreast of new social media strategies, web technologies and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information. Create and manage link building strategies, content marketing strategies and social media presences. Develop engaging online content including videos and blogs as well as analyse content success. Forecast marketing campaign growth and ROI for marketing campaign.

Provide feedback to customer’s queries in regard to our service delivery which include Web Designing, Hosting and Maintenance and Software development on call and through digital channels. Prepare and submit weekly and monthly reports on key areas of concern e.g. reporting damages. Market the company’s products through digital media as well as managing and updating various social media sites.Sourcing business opportunities by sending bulk emails, cold calling clients from companies across Africa and procuring tenders. In charge of research writing and drafting brochures, internal memos and press releases. Plan, develop and implement PR strategies and do presentations to prospective clients on behalf of the company. Print editor for in-house magazines and books published by the company the recent ones being Investigative Law and Expert Witnessing Theory. Manage PR aspect of potential crisis situation. Ensure the company meets and deliver clients’ needs timely and as required.