A marketing strategist with 10+ years of diverse experiences in brandbuilding and performance marketing. Doris has led cross-functional teams inthe mobile gaming industry, created an eCommerce skincare brand and workedwith top brands like McDonald's. Passionate about unlocking marketing strategies through observing consumer behaviors and data analysis.
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Head Of Marketing, Operations & Crm向上國際科技股份有限公司 Feb 2019 - Mar 2023台灣 臺中市- Developed marketing strategies to achieve business goals.- Led cross-functional teams across marketing, operations, and CRM, fostering team collaboration through process optimization. - Managed P&L and marketing budgets with millions of USD, utilizing Martech to optimize marketing efficiency.- Implemented data-driven decision-making processes and collaborated with the data team to develop dashboards and analytical reports using Tableau.- Established a CRM department in 3 months, enhancing the VIP program and loyalty. -
Executive Assistant To Ceo向上國際科技股份有限公司 Apr 2018 - Jan 2019 -
Brand Director / Co-FounderLapiac Co.,Ltd Aug 2014 - Mar 2018
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Assistant Strategic PlannerLeo Burnett Jul 2012 - Jun 2014
Doris Kuo Skills
Frequently Asked Questions about Doris Kuo
What is Doris Kuo's role at the current company?
Doris Kuo's current role is Performance Marketing | E-commerce | Brand Communication Strategy | Consumer Insights |.
What schools did Doris Kuo attend?
Doris Kuo attended 國立政治大學.
What skills is Doris Kuo known for?
Doris Kuo has skills like 損益管理, Collaborative Problem Solving, E Commerce, Consumer Insight, Business Growth, Budgeting And Forecasting, Funnel Optimization, Mobile Marketing, 市場規劃, 數位行銷, Market Research, 網路廣告.
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